News Release
SUPER73® unveils groundbreaking C1X moto concept, new kid’s e-bike, updated SUPER73-Z e-bike, and more
SUPER73
Since its inception, California-based SUPER73® has challenged the conventions within the emerging e-bike community and helped expand the perception of personal transportation. The founders never wanted to limit their horizons, establishing the company as an American lifestyle adventure brand specializing in electric motorbikes. And with this mindset, a range of increasingly sophisticated products have emerged from the SUPER73 headquarters in Irvine, CA. Each new model brought a stepped improvement in terms of technology and rider enjoyment, and 2022 will herald a new chapter in the fast-paced SUPER73 story when the biggest expansion plans to date are revealed. SUPER73 is simultaneously announcing the groundbreaking C1X Concept, new entry-level model in the SUPER73-Z Miami, a brand new kid’s bike in the SUPER73 Youth Model, an updated SUPER73-R Brooklyn, plus new colorways for its entire 2022 range. SUPER73-C1X CONCEPT Designed to reformat and redefine the line between e-bike and motorcycle conventions, the C1X is a street-legal concept that will provide a “step-up” vehicle from the current SUPER73 e-bike offerings, elevating adventures by achieving motorcycle performance with dramatically reduced size and weight. Development of the C1X is the direct result of feedback from existing SUPER73 riders, a large percentage of whom expressed interest in graduating to a street-legal motorcycle. The radical SUPER73-C1X Concept represents a significant leap forward in the company’s development program to enable its worldwide band of loyal followers to make a logical transition from the existing SUPER73-RX flagship model. With a targeted top speed of more than 75mph, the production version of the C1X will require a rider to possess a motorcycle endorsement to their driver’s license, vehicle registration and full insurance. However, its 31” seat height and minimal footprint make it highly maneuverable and lightweight, providing an ideal platform for riders wishing to pass the DMV riding test. The SUPER73 design team began its research by studying the current crop of production motorcycles and addressing what prevented them from being accessible to core SUPER73 customers. Among its priorities was a reduction in the overall footprint of a typical motorcycle. This was accomplished with the introduction of 15” wheels versus the 17” motorcycle counterparts. The team also took a revolutionary approach to mounting the motor rearward of the swingarm pivot point. This innovative architecture permitted an ultra-agile 51” wheelbase and removed the chain slack issues experienced with conventional motorcycles. Further enhancing the Concept’s agility is a mass-centralized chassis/battery configuration. The SUPER73-C1X Concept will introduce a fast charging solution that will enable an 80% charge in less than an hour, providing a city range of approximately 100 miles*. The Concept will also have a top speed in excess of 75mph, allowing it to bridge the gap between urban exploration and highway connectivity. With two wheels and its small footprint, C1X leaves the headache of parking to others. Development of the C1X is well underway and SUPER73 is accepting reservations for a late 2023 production date. Reservations for the groundbreaking electric motorbike can be placed for $73. SUPER73 YOUTH SERIES The SUPER73 Youth Series came about because research revealed that a large percentage of existing SUPER73 riders had young families and were looking at ways to transform their riding experience into a family activity. This was particularly apparent during the COVID-19 lock downs, where families were spending extended time together and needed regular “screen breaks” to keep the learning process fresh by creating real world adventures. This model will be a great way for children to get outdoors with the whole family. Forging a new path, the ergonomics of the SUPER73 Youth Series are optimized for children aged from 4-8 years old. A moto-inspired seat and modular foot controls bring a new level of ride comfort and performance for children**. SUPER73 advocates safety gear for all riders, no matter their age. Styling cues for the Youth Series pull from both existing SUPER73 DNA as well as nostalgic BMX frame elements, like the gooseneck and loop tail design. The lightweight aluminum frame provides agility, performance, and can be easily carried by parents. The junior e-bike features stylish fat tires, a removable battery for charging convenience, and in place of pedals, a red twist throttle to clearly communicate the control input to novice riders. "We’re excited to create a new market that will allow families to spend more time together. We know the experience children gain will give them more confidence and independence, helping them to develop and explore their environment. The Youth Series is the first in a number of new products aimed at younger riders, and we hope they will enjoy the freedom our products can bring throughout their lives, no matter what age,” said Michael Cannavo, Co-founder and CMO. The SUPER73 Youth Series is definitely not a toy. It is equipped with a high-quality drivetrain and components that will ensure reliable performance throughout its life. The Youth Series is more than just a kid’s bike; it's their first step into the two-wheeled world of fun and discovery. The SUPER73 Youth Series will be available for reservation from super73.com. Customers can pre-order and secure their place in line with a $100 deposit at the introductory price of $995. SUPER73-Z Miami This new model is an evolution of the iconic Z1, one of SUPER73’s original products. The new SUPER73-Z Miami features an extensive list of significant improvements to refresh the entry-level model, including a lightweight aircraft-grade aluminum-alloy frame with improved ergonomics. Additionally, the Z Miami has been upgraded with a convenient removable battery, allowing more charging options. The model also comes with a new motor that will provide greater performance and the option of pedal assist. The SUPER73-Z Miami has even gained Bluetooth connectivity via the flexible SUPER73 phone app, which enables the user to change rider settings and more. The internally geared brushless DC hub motor is capable of 1200 watts of peak power. Coupled to a durable 615 watt-hour removable battery, the SUPER73-Z Miami is capable of providing more than 30 miles* of range at 20mph under throttle-only operation, or approximately 50 miles* of range using ECO pedal assist mode via the selectable riding modes in the SUPER73 phone app. Additionally, it will be supplied pre-wired for easy installation of optional accessory lighting. The 28” seat height will comfortably accommodate riders between 4’6” - 5’11”. This will allow the vast majority of people to enjoy the new SUPER73-Z Miami, which is a fun and accessible entry point into the world of SUPER73. When it arrives in Spring of 2022, the Z Miami will be available in a fresh range of colors, including Powder Gray, Panthro Blue, Sriracha Red and Prickly Pink. The new model will also be compatible with a wide range of SUPER73 accessories, allowing riders to fully personalize it. SUPER73-R Brooklyn Launched in 2020, the flagship SUPER73-R and RX models have proved hugely popular with riders looking for a versatile electric motorbike that offers full suspension, high-performance disc brakes, a lightweight aluminum frame, and one of the most powerful motors in its class. The two models were very similar, which led the SUPER73 design and engineering teams to provide greater clarity between the two products. For the 2022 Model Year, the SUPER73-RX will continue to offer a more overt off-road vibe, while the SUPER73-R Brooklyn will be focused on “street performance.” As such, it gains new street-specific SUPER73 LZRD tires for extended commuter rides. Other refinements include a new SUPER73 mid-rise “Drago” Chromoly handlebar and Speedster Low Profile seat. The SUPER73-R Brooklyn now includes a front and rear lighting package plus a horn as well as air assist for its inverted coil spring fork to enhance comfort and control. As before, the SUPER73-R Brooklyn has a powerful internally geared brushless DC hub motor capable of 2300 watts peak output. Powered by a state-of-the-art 960 watt-hour battery, the R can deliver more than 40 miles* of range at 20mph under throttle activation, or in excess of 75 miles* using ECO pedal assist mode, selected via the SUPER73 phone app. As part of the 2022 MY update program, the SUPER73-R Brooklyn and RX models will be available in three colors: Obsidian, Blu Tang, and Dark Earth. The SUPER73-R Brooklyn and RX models will be available from Spring 2022 and can be ordered via super73.com. *Battery range estimates depend on conditions such as rider weight, speed, temperature, wind, tire pressure, terrain, incline, etc. Mileage may vary. **SUPER73 strongly encourages certified safety gear to be worn by all riders, particularly children, to help protect against or reduce the severity of injuries. Helmets are especially important to protect the head but other safety gear should not be overlooked. EDITOR’S NOTE High-resolution images and video are available here: dropbox.com/sh/114a0w30bf3tzbr/AADWOYZ4VPwCo5Z_WSrBicaQa?dl=0 Editors wishing to interview senior members of the SUPER73 team or review a SUPER73 electric motorbike for editorial purposes should use the Media Contacts below. Please note, the SUPER73-C1X will not be available for appraisal at this time. ABOUT SUPER73® SUPER73® is an American lifestyle adventure brand based in Orange County, CA that develops products to help fuse motorcycle heritage with youth culture. Founded in 2016, SUPER73 has quickly grown into one of the most recognizable electric vehicle brands in the world with a passionate customer base including A-list celebrities, professional athletes, and many more. For more information, visit super73.com or @super73 on social media Contact Details Christiana Mullen +1 714-659-4883 christiana@super73.com Greg Emmerson greg@theidagency.com Company Website https://super73.com
March 15, 2022 11:55 AM Pacific Daylight Time
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