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Nestle Brands Reinforce Commitment to Esports Through New Sponsorship Deals

MarketJar

Maggi, one of Nestle’s billion-dollar brands, and its oriental noodles brand Fusian continue their support for the esports industry by extending their sponsorship with GiantX. 1 This partnership, now entering its fourth year, solidifies Maggi Fusian as the official partner of one of Europe's most popular and successful esports teams, GiantX. GiantX, formed from Giants Gaming and Excel Esports' merger in December 2023, is a major player in esports, excelling in various video game titles. It's a key founder of two major leagues - League of Legends EMEA Championship (LEC) and Valorant Champions Tour EMEA (VCT) by Riot Games. With headquarters in London, Malaga, and Berlin, GiantX has amassed over 23 million fans in Europe. Maggi Fusian's involvement in esports began in 2021 and has since become a recognized brand in the sector alongside GiantX. This partnership highlights Maggi Fusian's commitment to the esports community and its support for GiantX in their competitive endeavors. GiantX also signed a partnership agreement with KitKat, another Nestle company. In January, the partnership was renewed for an additional year. 2 As per the renewed partnership agreement, KitKat's logo will appear on the sleeve of player jerseys during both international and domestic competitions. Additionally, KitKat's branding will be showcased on GiantX's social media and streaming channels, including YouTube and Twitch, as well as other platforms where the team shares content. The collaboration will also involve the creation of original content. Another major player in the esports market is OverActive Media (TSXV:OAM) (OTC:OAMCF), an esports and entertainment company catering to today’s generation of fans. Over the last few months, OverActive Media has solidified its position as a major player in the esports world by acquiring two widely popular esports franchises, gaining new major sponsors and increasing both its audience engagement and viewership statistics across the leading streaming and social media platforms. Partnerships With Brands Drive Esports Growth Since adding KOI and Movistar Riders to its portfolio, OverActive Media has seen a significant uptick in viewership thanks to the popularity of the teams which have over 100 million dedicated followers and the social media cred of its co-founders Ibai Llanos, a world-leading Twitch streamer and former FC Barcelona football legend Gerard Piqué. OverActive Media has seen its viewer numbers soar in games like League of Legends, VALORANT, Counter Strike 2, and Call of Duty. The Mad Lions KOI team's performance, drawing a record 741,000 viewers in one match and 4.7 million Twitch views thanks to Ibai, has outshined even top TV show finales. In January, MAD Lions KOI and Movistars led the esports category in viewership and total engagements across major social media platforms in Europe and North America. It was also a top five brand globally during the same period. Their success continued with a historic 830,816 viewers for a single match, surpassing average NHL game viewerships. “Our ability to captivate a massive, global audience is pivotal to our success. The immediate surge in engagement and viewership after announcing the acquisitions highlights the strategic value of our operations and solidifies our leadership in the esports industry," said OverActive Media CEO Adam Adamou. "Merging our existing business with these acquisitions opens new vistas for viewer engagement. The enthusiastic response from our fans and partners reaffirms our direction and commitment.” The company has also bolstered its portfolio of noteworthy partnerships. On February 28, OverActive Media (TSXV:OAM) (OTC:OAMCF) announced a multi million dollar sponsorship with Telefónica, one of the largest telephone operators and mobile network providers in the world. Telefónica, which is a long-time partner of Movistar Riders, renewed its sponsorship for three years to the end of 2026. The expanded partnership includes select naming rights, brand visibility on team gear and products, and collaborative content development and marketing. In 2022, Telefónica took a minority stake in Movistar Riders. With the completion of these acquisitions, Telefónica will transition to becoming a shareholder in OverActive Media. Telefónica is the latest addition to OverActive Media ’s roster of partnerships which includes respected brands including Bell, who is also a shareholder of the company, as well as Kappa, Red Bull, TD, Razer, SCUF and AMD. Click here for more information about OverActive Media (TSXV:OAM) (OTC:OAMCF). [1] https://europeangaming.eu/portal/latest-news/2024/02/22/153417/maggi-renews-its-sponsorship-with-giantx/ [2] https://esportsadvocate.net/2024/01/giantx-renews-partnership-with-kitkat/ Disclaimer 1) The author of the Article, or members of the author’s immediate household or family, do not own any securities of the companies set forth in this Article. The author determined which companies would be included in this article based on research and understanding of the sector. 2) The Article was issued on behalf of and sponsored by, OverActive Media. Market Jar Media Inc. was paid $1,500 for the production and publishing of this article by OverActive Media’s Digital Marketing Agency of Record (Native Ads Inc.). Additional details relating to Market Jar Media Inc.’s engagement by OverActive Media’s Digital Marketing Agency of Record (Native Ads Inc.) are set out in https://pressreach.com/disclaimer-oam. 3) Statements and opinions expressed are the opinions of the author and not Market Jar Media Inc., its directors or officers. The author is wholly responsible for the validity of the statements. The author was not paid by Market Jar Media Inc. for this Article. Market Jar Media Inc. was not paid by the author to publish or syndicate this Article. Market Jar has not independently verified or otherwise investigated all such information. None of Market Jar or any of their respective affiliates, guarantee the accuracy or completeness of any such information. The information provided above is for informational purposes only and is not a recommendation to buy or sell any security. Market Jar Media Inc. requires contributing authors to disclose any shareholdings in, or economic relationships with, companies that they write about. Market Jar Media Inc. relies upon the authors to accurately provide this information and Market Jar Media Inc. has no means of verifying its accuracy. 4) The Article does not constitute investment advice. All investments carry risk and each reader is encouraged to consult with his or her individual financial professional. Any action a reader takes as a result of the information presented here is his or her own responsibility. By opening this page, each reader accepts and agrees to Market Jar Media Inc.'s terms of use and full legal disclaimer as set forth here. This Article is not a solicitation for investment. Market Jar Media Inc. does not render general or specific investment advice and the information on pressreach.com should not be considered a recommendation to buy or sell any security. Market Jar Media Inc. does not endorse or recommend the business, products, services or securities of any company mentioned on pressreach.com. 5) Market Jar Media Inc. and its respective directors, officers and employees hold no shares for any company mentioned in the Article. 6) This document contains forward-looking information and forward-looking statements, within the meaning of applicable Canadian securities legislation, (collectively, “forward-looking statements”), which reflect management's expectations regarding OverActive Media’s future growth, future business plans and opportunities, expected activities, and other statements about future events, results or performance. Wherever possible, words such as “predicts”, “projects”, “targets”, “plans”, “expects”, “does not expect”, “budget”, “scheduled”, “estimates”, “forecasts”, “anticipate” or “does not anticipate”, “believe”, “intend” and similar expressions or statements that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved, or the negative or grammatical variation thereof or other variations thereof, or comparable terminology have been used to identify forward-looking statements. These forward-looking statements include, among other things, statements relating to: (a) revenue generating potential with respect to OverActive Media’s industry; (b) market opportunity; (c) OverActive Media’s business plans and strategies; (d) services that OverActive Media intends to offer; (e) OverActive Media’s milestone projections and targets; (f) OverActive Media’s expectations regarding receipt of approval for regulatory applications; (g) OverActive Media’s intentions to expand into other jurisdictions including the timeline expectations relating to those expansion plans; and (h) OverActive Media’s expectations with regarding its ability to deliver shareholder value. Forward-looking statements are not a guarantee of future performance and are based upon a number of estimates and assumptions of management in light of management’s experience and perception of trends, current conditions and expected developments, as well as other factors that management believes to be relevant and reasonable in the circumstances, as of the date of this document including, without limitation, assumptions about: (a) the ability to raise any necessary additional capital on reasonable terms to execute OverActive Media’s business plan; (b) that general business and economic conditions will not change in a material adverse manner; (c) OverActive Media’s ability to procure equipment and operating supplies in sufficient quantities and on a timely basis; (d) OverActive Media’s ability to enter into contractual arrangements with additional parties; (e) the accuracy of budgeted costs and expenditures; (f) OverActive Media’s ability to attract and retain skilled personnel; (g) political and regulatory stability; (h) the receipt of governmental, regulatory and third-party approvals, licenses and permits on favorable terms; (i) changes in applicable legislation; (j) stability in financial and capital markets; and (k) expectations regarding the level of disruption to as a result of CV-19. Such forward-looking information involves a variety of known and unknown risks, uncertainties and other factors which may cause the actual plans, intentions, activities, results, performance or achievements of OverActive Media to be materially different from any future plans, intentions, activities, results, performance or achievements expressed or implied by such forward-looking statements. Such risks include, without limitation: (a) OverActive Media’s operations could be adversely affected by possible future government legislation, policies and controls or by changes in applicable laws and regulations; (b) public health crises such as CV-19 may adversely impact OverActive Media’s business; (c) the volatility of global capital markets; (d) political instability and changes to the regulations governing OverActive Media’s business operations (e) OverActive Media may be unable to implement its growth strategy; and (f) increased competition. Except as required by law, OverActive Media undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future event or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events. Neither does OverActive Media nor any of its representatives make any representation or warranty, express or implied, as to the accuracy, sufficiency or completeness of the information in this document. Neither OverActive Media nor any of its representatives shall have any liability whatsoever, under contract, tort, trust or otherwise, to you or any person resulting from the use of the information in this document by you or any of your representatives or for omissions from the information in this document. 7) Any graphs, tables or other information demonstrating the historical performance or current or historical attributes of OverActive Media or any other entity contained in this document are intended only to illustrate historical performance or current or historical attributes of OverActive Media or such entities and are not necessarily indicative of future performance of OverActive Media or such entities. 8) Investing is risky. The information provided in this article should not be considered as a substitute for professional financial consultation. Users should be aware that investing in any form carries inherent risks, and as such, there is a possibility of losing some or all of their investment. The value of investments can fluctuate significantly within a short period, and investors must understand that past performance is not indicative of future results. Additionally, users should exercise caution as transactions involving investments may be irreversible, even in cases of fraud or accidental actions. It is crucial to acknowledge that rapidly evolving laws and technical issues can have adverse effects on the usability, transferability, exchangeability, and value of investments. Furthermore, users must be cognizant of potential security risks associated with their investment activities. Individuals are strongly encouraged to conduct thorough research, seek professional advice, and carefully evaluate their risk tolerance before engaging in any investment endeavors. Market Jar Media Inc. is neither an investment adviser nor a broker-dealer. The information presented on the website is provided for informative purposes only and is not to be treated as a recommendation to make any specific investment. No such information on PressReach.com constitutes advice or a recommendation. Contact Details James Young +1 800-340-9767 campaigns@pressreach.com Company Website https://pressreach.com

February 28, 2024 08:30 AM Eastern Standard Time

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Embark on an Epic Eclipse Getaway: Arkansas State Parks and Hot Springs Await Eclipse Enthusiasts!

YourUpdateTV

Mark your calendars for April 8th, when the Great American Eclipse graces the skies. And the ultimate eclipse getaway, within the path of totality, is Arkansas, where a host of outdoor recreational activities await before, during, and after the event. A video accompanying this announcement is available at: https://youtu.be/DM_45hB_PVU Whether you crave the vibrant energy of a lively crowd or yearn for the serenity of wide-open spaces, Arkansas offers it all. The path of totality will stretch over 100 miles across The Natural State, extending from the southwest to the northeast. In some locations, lucky observers will experience more than four minutes of total darkness. 53 of Arkansas' 75 counties will fall within the path of totality, including major cities such as Little Rock, Hot Springs, Texarkana, Conway, and Jonesboro. Nearly two-thirds of Arkansas will be in total darkness beginning at 1:45 pm CST. The closer you are to the center of the line of totality, the longer the time of darkness. Arkansas offers eclipse visitors a vast choice of locations to experience this solar event. Hang out with thousands of other gazers or find a secluded spot to enjoy the eclipse alone. The Natural State has a variety of areas and landscapes from which to choose that are free from light pollution and other obstructions. Whether you want to be on water, in an urban setting, away from crowds, or at a park or museum, Arkansas boasts an abundance of great locations for your eclipse adventure. The Buffalo National River in north central Arkansas was named by Outside Magazine as one of the best places to view the eclipse because of its Dark Skies designation. But no matter where you go in Arkansas within the path, you’ll be able to see the eclipse and be received with genuine southern hospitality. In Hot Springs there are many events for visitors including a 4-day music event with various pieces of art on display, the Mid-America Science Museum will host an eclipse event to help educate children about the eclipse. In Russellville, located an hour north of Little Rock, you can ride in a hot air balloon, enjoy blues music and eat some good barbecue at the Blues, Balloons and Barbecue Festival. NASA will also make an eclipse presentation at that event and will make Arkansas Tech University at Russellville its base for observing the eclipse. Visitors are invited to also take advantage of the many outdoor recreational opportunities in Arkansas, many of which are located within Arkansas State Parks. Whether you like hiking, mountain biking, climbing, or fishing, you will find plenty to do in The Natural State that will make your visit one to remember. To learn more visit: Arkansas.com/eclipse Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 27, 2024 10:57 AM Eastern Standard Time

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Fastest Growing North American-Based Sports Media Company, Basketball Forever, Signs First North American Gaming Partnership with Dabble

Basketball Forever

Basketball Forever, one of the fastest growing and most engaged independent sports content brands in the world, announced its first North American gaming partnership with fantasy operator Dabble to offer free-to-play games to North American audiences. Though more than 50% of its website traffic and user base comes from the United States, this will mark Basketball Forever’s debut into the North American market. Since launching in the U.S. at the start of 2024, Dabble has garnered over 500,000 unique downloads and amassed more than 10,000 players, proving to be one of the most appealing fantasy operators in the industry. The partnership kicked off during NBA All-Star weekend when Dabble offered Basketball Forever’s Hot Hands game during the 2024 All-Star Game. The opening day saw nearly 10,000 players participating, culminating in more than 70,000 total sessions over All-Star weekend. “Our launch with Dabble during All-Star weekend proved that we are definitely in the right place at the right time by expanding our business operation into North America,” said Alex Sumsky, CEO and co-founder of Basketball Forever. “Our success with Dabble will be an incredible case study of what we can offer to North American fantasy and real money operators—something we have a proven track record of in Australia. For instance, through our content portfolio in Australia, we were able to drive A$15 million of LTV to TAB whilst only spending A$500,000 on player acquisition. With a highly engaged audience and an extremely low cost per acquisition, we can offer American operators the same type of impact, as well as the eventual launch of our own owned and operated products and game suites” Basketball Forever will offer Hot Hands again on March 26 during a matchup between the Los Angeles Lakers and Milwaukee Bucks. To play the game, users are given randomly generated, personalized bingo cards filled with player prediction tiles. Tracking the progress of selected player performances in real-time, users chase winning combinations, creating an immersive and interactive experience that blends the thrill of live sports with the anticipation of winning. All a user needs to do is complete a line to win a prize and fill the board to claim the jackpot. Two additional games, V.O.A.T. and Streaker, are currently in development and will go live before the end of the 2024 NBA season. In V.O.A.T., players will answer a series of live questions across various in-game events, testing knowledge and strategic decision making. Incorrect guesses eliminate users until one is left standing. The winner scoops the prize offered for that game. In Streaker, users will participate in a pick-em style game built around digital trading cards with trading mechanics. Both games will be offered as free-to-play versions for now, with real-money versions offered in the immediate future. In open beta, the V.O.A.T. product boasted a 91% organic retention rate with the 30,000 strong user base averaging 35 unique sessions per week on the game. “With our V.O.A.T. game, we were able to acquire our entire beta population and watch it grow four times over without spending a dollar on marketing or user acquisition tactics,” said Basketball Forever Chief Strategy Officer Nick Kelland. “ Because we own and operate our games, the majority of Basketball Forever’s content can have V.O.A.T.-related calls to action integrated, which is a pure opportunity for free daily user acquisition. We are expecting V.O.A.T. to grow to 300,000 users by the end of 2024 with a CPA of essentially $0.00. This is a massive opportunity for brands and sponsors in the North American market to reach a large and motivated audience for an extremely low cost.” Founded in 2015, Basketball Forever is a digital media platform creating news and content on the global basketball market. For more than a decade, the company has built its brand organically from Australia, amassing a monthly global audience of more than 110 million unique visitors. Previously, all of its partners, sponsors and development efforts focused on the Australian market, even though the platform reaches 45 million unique visitors per month from the United States alone. With its first major push into the North American market, Basketball Forever will be making several strategic business announcements in the upcoming months. ABOUT BASKETBALL FOREVER Basketball Forever was founded in 2015 with a mission to celebrate the game and embrace its ability to unite people from all over the world. The brand reaches millions globally as the best source of breaking news, commentary, rumors, and culture through a uniquely social-first approach, bringing the best content to the consumer and removing the barriers between the creative and the consumer. The company is currently the top ranked global sports company amongst millennials by engagement, garnering 3.9 billion impressions yearly, with a monthly global reach of 105 million unique visitors. For more information and to subscribe, please visit: BasketballForever.com Contact Details Hot Paper Lantern Sterling A. Randle +1 801-319-6153 srandle@hotpaperlantern.com Company Website https://basketballforever.com/

February 27, 2024 07:58 AM Eastern Standard Time

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Vaping: Know the Truth: Youth Vaping Prevention & Resources to Quit

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/LXqBkJ5imDA E-cigarette use remains a public health threat among youth and young adults with more than 2.1 million middle and high schoolers currently using e-cigarettes, according to the 2023 National Youth Tobacco Survey. Nearly one in four students surveyed use e-cigarettes vape every day or nearly daily, underscoring the highly addictive nature of nicotine, which is harmful to developing brains. It doesn’t stop there. A recent study revealed that teen cannabis use has increased by 245% over the past two decades and approximately 15% of high school seniors who have ever used cannabis become daily or near daily users. On February 5th, a media tour was conducted featuring Amy Taylor, Chief of Community Engagement for Truth Initiative and teachers who use the Vaping: Know the truth curriculum. Vaping: Know the truth is a free, comprehensive digital curriculum designed to empower students by giving them the facts about the health dangers of e-cigarettes and providing resources for youth who vape to quit and made available to schools by leading social impact education innovator, EVERFI. Truth Initiative also recently added two new lessons to the Vaping: Know the truth curriculum to equip students with knowledge about the health effects of vaping cannabis. The new cannabis-focused lessons equip students with knowledge regarding cannabis in vaping products, including short- and long-term health effects, consequences, and risks. Since its launch, more than one million students across the country have actively engaged with the curriculum. It is a self-led interactive online course with peer-to-peer instruction. It was developed as part of Truth Initiative’s proven-effective and nationally recognized truth youth public education campaign. In addition to encouraging students to live vape-free lives, Vaping: Know the truth offers resources to help young people who are currently using e-cigarettes to quit through truth’s first-of-its-kind text message youth quit vaping program This is Quitting, which is already helping more than 700,000 youth and young adults on their journeys to quit. The curriculum also has suggested resources available for young people looking to quit cannabis. For more information, visit TRUTHINITIATIVE.ORG/VAPING-CURRICULUM Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 26, 2024 12:25 PM Eastern Standard Time

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Fast-Growing UK Hair Brand Glaze Set To Shake Up US Hair Category, Launching Into 354 Target Stores Nationwide and Online

Glaze, subsidiary of Waldencast UK Limited

Fast-growing UK hair brand Glaze - a subsidiary of parent company Waldencast UK Limited - expands its presence in North America with its first US physical retail partner, launching with Target starting today into 354 brick and mortar stores nationwide and on Target.com. Founded in 2021, Glaze creates accessible, easy-to-use, high-performance hair products that deliver confidence boosting, salon-worthy, glossy hair all day, every day. The brand is PETA-Certified Vegan & Cruelty-Free making it well positioned to capture the hearts of Zillennial, and the Target shopper. The brand first launched with a category game-changing semi-permanent color conditioning gloss with its distinctive, easy-to-use squeezy round bottle. They have since expanded the range into Care with GlaziPlex 4-IN-1 Super Bond Repair Treatment in September 2023 with new innovation to come being announced Spring 2024. Rolling out into Target, and supported with a nationwide US influencer campaign will be: SuperGloss Conditioning Gloss ($18.00 RRP): like a tinted moisturizer for the hair, SuperGloss is powered by KINDColor Technology to condition, care, hydrate and repair the hair as it colors for healthier, glossier, more vibrant hair in 10 minutes. In 16 shades, from a universal gloss to specific shades for highlights along with blondes, brunettes & redheads. Five of the brand’s best-selling shades will be available in-store – universal Sheer Glow, Brilliant Bronde, Glaze Cherry, Sleek Espresso and Luminous Liquorice. GlaziPlex 4-IN-1 Super Bond Repair Treatment ($22 RRP): infused with our QuadBond Technology, this conditioning treatment transforms damage to shine in just four minutes. It protects, strengthens, protects and glazes, and designed to treat all four types of damage from styling and color to chemical and heat. Waldencast Brands Chief Business Officer, Dani Viloria says, “At Glaze we are all about providing accessible, easy-to-use, high-performance products with head-turning hair results. We are so excited to be launching with Target, a retail partner who shares our vision to help US consumers nationwide achieve salon-worthy results right from their own shower.“ About Glaze: Founded in 2021, Glaze creates accessible, easy-to-use, high-performance hair products across color, care and styling that deliver confidence boosting, salon-worthy, glossy hair all day, every day. With care at their core, they are PETA-Certified Vegan & Cruelty-Free and have no parabens, no sulfates and no ammonia in any of their products. Available in the US on Amazon & Glazehair.co and in the UK on Amazon and in Superdrug. For More Information on Glaze: Website: glazehair.co Instagram: @glaze_hair TikTok: - @Glaze_Hair Facebook: @glaze_hair Pinterest: @glaze_hair Media Contacts: Amanda Smeal, amanda@amandasmeal.com Aimee Moss, aimee@aimeemoss.net Contact Details Amanda Smeal amanda@amandasmeal.com

February 26, 2024 08:08 AM Eastern Standard Time

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HTX DAO Announces Strategic Partnership with SUN.io to Drive Ecosystem Development

HTX DAO

HTX DAO announced a strategic partnership with SUN.io on February 25. Through this collaboration, both parties aim to bolster HTX token liquidity and offer rewards to platform users. Building on mutual benefits, they will collectively foster the healthy and orderly development of the HTX DAO ecosystem. HTX DAO, a pioneering Decentralized Autonomous Organization within the blockchain ecosystem, is driven by a vision of open finance and a decentralized tokenized economy, prioritizing the restoration of governance to HTX token holders. The governance control of HTX DAO is in the hands of HTX token holders. Individuals who hold HTX tokens have the power and responsibility to make decisions and determine the direction and allocation of resources within the HTX DAO. SUN.io, the first platform integrating on-chain token swaps, liquidity mining, stablecoin swaps, and DAO on the TRON public chain, offers users a diverse range of one-stop services. It aims to establish an integrated DEX ecosystem with a high level of functionality, profitability, and security by leveraging multiple transaction protocols. SUN.io offers various incentives for participants, including rewards of transaction fees offered to liquidity market makers, liquidity mining of LP Tokens, and staking rewards for the SUN token. Through this strategic partnership, it is projected that HTX DAO will supply HTX-TRX liquidity equivalent to 50% of its quarterly revenue to LPs. At least 80% of this liquidity will be directed to SUN.io, and the LP tokens will be deposited into a zero-address. Based on the revenue of HTX Exchange in 2022 and 2023, the partnership is anticipated to increase the total liquidity of SUN.io 's TVL by at least $100 million, representing more than 20% of its total TVL. In appreciation, SUN.io will utilize community governance to vote on granting a minimum of $10 million worth of SUN tokens (with the upper limit adjusted based on the actual LP-Forecasting contribution values) to HTX DAO users. Furthermore, HTX DAO users are allowed to exchange the donated SUN tokens in a dynamically adjustable manner, with the aim of attracting more community members and encouraging active participation in community governance for the development of SUN.io. The final interpretation of the event shall rest with HTX DAO and SUN.io, and its validity shall endure indefinitely. Click the link to read the announcement: https://htxdao-1.gitbook.io/announcement-en/ About HTX DAO As a multi-chain deployed decentralized autonomous organization (DAO), HTX DAO demonstrates an innovative governance approach. Unlike traditional corporate structures, it adopts a decentralized governance structure composed of a diversified group, jointly committed to the success of this organization. This unique ecosystem advocates open values and encourages all DAO participants to propose collaborations and protocol enhancements that can promote the development of HTX DAO. Contact Details HTX DAO media@htxdao.com

February 25, 2024 11:05 PM Eastern Standard Time

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Local Nonprofit Culminates 2023 Milestone – Over $32,000 in Gifts Donated to Children Battling Cancer – ahead of Inaugural Gala

Raynor Ave.

Miracles for Mya, a beacon of hope for families grappling with pediatric cancer, is proud to announce that it is capping off its milestone 2023 holiday season – providing over $32,000 in gifts to children battling cancer – with an inaugural Miracles for Mya Gala on March 9th, 2024. All gala proceeds will support the charity's ongoing mission to deliver joy and support to children with cancer and their families. "We launched Miracles for Mya after our daughter, Mya Tinajero, was diagnosed with stage IV Neuroblastoma, and lost her battle in 2017," said Misti Alberico Tinajero, President of Miracles for Mya. "Mya was always very generous, kind, and brave and after she gained her angelic wings, we felt compelled to honor her memory by carrying out ‘miracles’ for other families on her behalf. Mya fought long and hard for 6 years, never once believing that she couldn’t conquer cancer. We want to share that hope with kids fighting the same battle.” Since its founding in 2018, Miracles for Mya has donated over 6,500 toys to children at local area hospitals throughout Northeastern Illinois. Over $100,000 in toys and aid has been distributed by the charity in the last six years, including the 2023 holiday season, with $32,000 in gifts donated to children battling cancer. “The Miracles for Mya Gala is not just a fundraiser; it's a powerful opportunity to raise awareness about pediatric cancer and highlight the profound impact kindness and compassion can have on families in their most challenging moments,” said Antonio Tinajero, Vice President of Miracles for Mya. “Mya left a lasting impression on everyone she encountered. And we, unfortunately, deeply understand how difficult this journey can be, which is why we want to help other families, it’s what Mya would want and expect us to do.” The gala, priced at $85 per person, offers guests not only a night of dinner, dancing, and an open bar but also entertainment by renowned Chicago DJ Eddie V. Guests will also have the opportunity to participate in raffles for prizes that include a $500 Gift Card and a PlayStation 5. Miracles for Mya Gala When: Sat Mar 9, 2024 5:00 PM - 10:30 PM Where: Tuscany Falls Banquets, 60448 Tickets: Purchase tickets here To learn more about Miracles for Mya and the charity’s work, visit www.miraclesformya.org. Miracles for Mya is a 501(c)(3) nonprofit organization, and all proceeds are tax deductible. About Mya: Started by Mya’s Parents, Miracles for Mya is a 501(c)(3) nonprofit organization founded after Mya's courageous battle with stage IV Neuroblastoma. Mya was a typical 4-year-old who loved pink, princesses, and all things Disney. Mya’s (and her family’s) life changed on January 11, 2011, when they heard the words “Mya has cancer.” Mya was diagnosed with stage IV Neuroblastoma and was high-risk from the beginning. As scary as cancer was, nothing was going to change who this kid was. She was always known for her smile, kindness, generosity, and bravery. Mya fought long and hard over the next 6 years, never once believing that she couldn’t conquer cancer. Throughout her years, Mya left a lasting impression on all whom she encountered. Learn more at miraclesformya.org. Contact Details Miracles for Mya Aaron Alberico +1 202-744-0786 aalberico@raynoravenue.com Company Website https://miraclesformya.org/

February 22, 2024 01:30 PM Central Standard Time

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X Challenges YouTube With New Ad-Targeting Features

MarketJar

Elon Musk's X is rolling out enhanced advertiser targeting features to attract video creators and compete more effectively against YouTube. X, formerly known as Twitter, revealed that advertisers will soon be able to run ads before videos from their chosen creators, starting later this month. 1 These new ads will be available in the main timeline as well as on a creator's profile, offering X's 80,000 creators an additional way to monetize their videos through a revenue-sharing model. While X declined to disclose the exact percentage of ad revenue it will share with creators, the move aligns with its efforts to support creators financially, having previously paid out over $20 million. For comparison, Google's YouTube typically gives creators a 55% share of ad revenue related to their videos. In recent months, Musk has been steering X towards a focus on premium video content by partnering with notable figures like former CNN host Don Lemon and World Wrestling Entertainment to produce shows for the platform. Musk has expressed his ambition for X to rival YouTube and has personally reached out to some creators. Last month, Musk praised YouTube star Jimmy Donaldson, known as MrBeast, for posting his first video on X. Musk's efforts are aimed at regaining marketers' trust after his tumultuous takeover of the platform led to a decline of more than 50% in advertising revenue. Last year, ad sales were estimated to be around $2.5 billion, falling short of the company's $3 billion target, as reported by Bloomberg. Over the past decade, advertising budgets have shifted from cable TV to online platforms due to changes in consumer behavior and technology. Online ads offer better targeting, flexibility, and cost-effectiveness, driving brands to connect with audiences digitally. This new industry has also turned the spotlight on streamers, particularly those streaming video game-related content. Right now, Gen Z and Gen Alpha are spending roughly 20% of their free time playing video games or watching streamers play. 2 That number is expected to continue rising as current players grow up and new generations enter the gaming world. As viewers continue turning their attention towards streamers, the industry is growing like wildfire and Canada's premier esports titan OverActive Media (TSXV:OAM) (OTC:OAMCF) is staking its claim on the growing audience. OverActive Media is building an integrated global sports, media and entertainment company for today’s generation of fans, with a focus on esports, video games, live events and content creation. Building an Entertainment Powerhouse for Today’s Generation of Fans OverActive Media (TSXV:OAM) (OTC:OAMCF) owns and manages team franchises in professional esports leagues, including the Toronto Ultra in Call of Duty League, the MAD Lions for the League of Legends EMEA Championship and the Toronto Defiant in the Overwatch Champion Series. Last month, OverActive Media increased its position in the market through the acquisition of two of the most popular esports teams, KOI and Movistar Riders. The deal, which is the largest in the company’s history, broadens OverActive Media ’s (TSXV:OAM) (OTC:OAMCF) global footprint to fast-growing international markets and is expected to bring in an additional $10 to $12 million in annual revenues. The acquisition also includes a diverse range of top-tier Esports assets and a powerhouse of social media clout including over 100 million dedicated followers. KOI is a major European Esports franchise co-founded by streamer superstar Ibai Llanos, one of the Top 5 Streamers in the World 3 and former FC Barcelona football legend Gerard Piqué. Movistar Riders is a leading Esports club in Spain that boasts a multi-year partnership with Spanish multinational telecommunications company Telefónica. Since the acquisition of KOI, OverActive Media (TSXV:OAM) (OTC:OAMCF) has experienced a surge in viewership across its gaming franchises, including League of Legends, VALORANT, Counter Strike 2, and Call of Duty. When the newly formed Mad Lions KOI team kicked off the League of Legends EMEA Championship (LEC) Winter Split in January, their regular season match reached 741,000 peak viewers, making it the most watched LEC match since summer 2021. KOI co-founder Ibai also contributed to this growth, generating over 4.7 million views on Twitch during a single MAD Lions KOI game in January. This viewership beat the finale of Succession, the Emmy-winning HBO series that drew 2.93 million viewers across all platforms on its debut night. The team set another record during the League of Legends EMEA Championship (LEC) on February 18, with 830,816 viewers tuning in, marking the highest viewership for a regular season match in LEC history. In comparison, NHL games are averaging 471,000 viewers. The extended multi-year agreement with Telefonica stands as OverActive Media's largest financial partnership, signaling strong confidence and stability. With backing from renowned brands and personalities like Bell, Kappa, Red Bull, TD, Razer, SCUF, AMD, Ibai Llanos, and Gerard Piqué, OverActive Media's partnership portfolio is both impressive and strategic. OverActive Media maintains a healthy balance sheet with a strong cash position of C$9.7 million with no debt, and that doesn’t even include the C$8.3 million from its Overwatch League exit - a combined impact of C$18 million. Click here for more information about OverActive Media (TSXV:OAM) (OTC:OAMCF). [1] https://mybroadband.co.za/news/internet/524820-x-takes-aim-at-youtube-with-new-ad-targeting-features.html [2] https://newzoo.com/resources/blog/how-and-why-different-generations-engage-with-video-games-in-2023 [3] https://goombastomp.com/top-5-twitch-streamers-with-the-most-instagram-followers/ Disclaimer 1) The author of the Article, or members of the author’s immediate household or family, do not own any securities of the companies set forth in this Article. The author determined which companies would be included in this article based on research and understanding of the sector. 2) The Article was issued on behalf of and sponsored by, OverActive Media Market. 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Market Jar Media Inc. requires contributing authors to disclose any shareholdings in, or economic relationships with, companies that they write about. Market Jar Media Inc. relies upon the authors to accurately provide this information and Market Jar Media Inc. has no means of verifying its accuracy. 4) The Article does not constitute investment advice. All investments carry risk and each reader is encouraged to consult with his or her individual financial professional. Any action a reader takes as a result of the information presented here is his or her own responsibility. By opening this page, each reader accepts and agrees to Market Jar Media Inc.'s terms of use and full legal disclaimer as set forth here. This Article is not a solicitation for investment. Market Jar Media Inc. does not render general or specific investment advice and the information on pressreach.com should not be considered a recommendation to buy or sell any security. Market Jar Media Inc. does not endorse or recommend the business, products, services or securities of any company mentioned on pressreach.com. 5) Market Jar Media Inc. and its respective directors, officers and employees hold no shares for any company mentioned in the Article. 6) This document contains forward-looking information and forward-looking statements, within the meaning of applicable Canadian securities legislation, (collectively, “forward-looking statements”), which reflect management's expectations regarding OverActive Media’s future growth, future business plans and opportunities, expected activities, and other statements about future events, results or performance. Wherever possible, words such as “predicts”, “projects”, “targets”, “plans”, “expects”, “does not expect”, “budget”, “scheduled”, “estimates”, “forecasts”, “anticipate” or “does not anticipate”, “believe”, “intend” and similar expressions or statements that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved, or the negative or grammatical variation thereof or other variations thereof, or comparable terminology have been used to identify forward-looking statements. These forward-looking statements include, among other things, statements relating to: (a) revenue generating potential with respect to OverActive Media’s industry; (b) market opportunity; (c) OverActive Media’s business plans and strategies; (d) services that OverActive Media intends to offer; (e) OverActive Media’s milestone projections and targets; (f) OverActive Media’s expectations regarding receipt of approval for regulatory applications; (g) OverActive Media’s intentions to expand into other jurisdictions including the timeline expectations relating to those expansion plans; and (h) OverActive Media’s expectations with regarding its ability to deliver shareholder value. Forward-looking statements are not a guarantee of future performance and are based upon a number of estimates and assumptions of management in light of management’s experience and perception of trends, current conditions and expected developments, as well as other factors that management believes to be relevant and reasonable in the circumstances, as of the date of this document including, without limitation, assumptions about: (a) the ability to raise any necessary additional capital on reasonable terms to execute OverActive Media’s business plan; (b) that general business and economic conditions will not change in a material adverse manner; (c) OverActive Media’s ability to procure equipment and operating supplies in sufficient quantities and on a timely basis; (d) OverActive Media’s ability to enter into contractual arrangements with additional parties; (e) the accuracy of budgeted costs and expenditures; (f) OverActive Media’s ability to attract and retain skilled personnel; (g) political and regulatory stability; (h) the receipt of governmental, regulatory and third-party approvals, licenses and permits on favorable terms; (i) changes in applicable legislation; (j) stability in financial and capital markets; and (k) expectations regarding the level of disruption to as a result of CV-19. Such forward-looking information involves a variety of known and unknown risks, uncertainties and other factors which may cause the actual plans, intentions, activities, results, performance or achievements of OverActive Media to be materially different from any future plans, intentions, activities, results, performance or achievements expressed or implied by such forward-looking statements. Such risks include, without limitation: (a) OverActive Media’s operations could be adversely affected by possible future government legislation, policies and controls or by changes in applicable laws and regulations; (b) public health crises such as CV-19 may adversely impact OverActive Media’s business; (c) the volatility of global capital markets; (d) political instability and changes to the regulations governing OverActive Media’s business operations (e) OverActive Media may be unable to implement its growth strategy; and (f) increased competition. 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Market Jar Media Inc. is neither an investment adviser nor a broker-dealer. The information presented on the website is provided for informative purposes only and is not to be treated as a recommendation to make any specific investment. No such information on PressReach.com constitutes advice or a recommendation. Contact Details James Young +1 800-340-9767 campaigns@pressreach.com Company Website https://pressreach.com

February 22, 2024 08:30 AM Eastern Standard Time

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Article thumbnail News Release

Announcing the SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE | Art and SIGMA 500mm F5.6 DG DN OS | Sports Lenses

SIGMA CORPORATION OF AMERICA

SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce two new full-frame prime lenses designed specifically for full-frame mirrorless camera systems, the SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE | Art and SIGMA 500mm F5.6 DG DN OS | Sports lenses. Both lenses will be available for purchase in mid-March 2024, and both lenses are available in Sony E-Mount and L-Mount versions. The SIGMA 500mm F5.6 DG DN OS | Sports lens is a full-frame, ultra-telephoto prime lens exclusively for mirrorless cameras. With outstanding image quality in a remarkably compact and lightweight body, this lens is built for action capture including aviation, sports, and wildlife. The new lens combines fast HLA-driven AF, high-precision OS, and an optical design featuring low-dispersion glass elements, along with splash- and dust-proof construction. This lens is designed for the most demanding situations. The SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE | Art is the world's first full-frame F1.4 diagonal fisheye lens *. With a 180° angle of view, this lens is designed to take in dramatic, sweeping scenes with the signature fisheye lens effect. Unlike conventional fisheyes, the 15mm F1.4 DG DN DIAGONAL FISHEYE | Art is exceptionally sharp across its entire 180 degrees and offers an ultra-fast F1.4 aperture, making it perfect for a wide range of applications including astrophotography, landscapes, and architecture, as well as action sports such as skateboarding and BMX. * As an interchangeable lens for full-frame cameras for consumer use. (as of February 2024) The retail price of the SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE | Art is $1,999 and the retail price of SIGMA 500mm F5.6 DG DN OS | Sports is $2,999 through authorized SIGMA America dealers. Learn more about these two exciting lenses at sigmaphoto.com: 15mm: https://www.sigmaphoto.com/15mm-f1-4-dg-dn-diagonal-fisheye-a 500mm: https://www.sigmaphoto.com/500mm-f5-6-dg-dn-os-s Exclusively for mirrorless cameras | Compatible with full-frame cameras A | Art SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE 180° of high resolution. An innovative diagonal fisheye lens. Resolving power that overturns the conventional wisdom about fisheye lenses An addition to the Art F1.4 lineup, meticulously crafted for astrophotography A wealth of latest functions and excellent build quality Supplied accessories: CASE, COVER LENS CAP LC1040-01, REAR CAP LCR II, TRIPOD SOCKET TS-141, PROTECTIVE COVER PT-51, GUIDE PLATE GP-21, SHOULDER STRAP Available mounts: L-Mount, Sony E-mount Launch date: March 14, 2024 * The appearance and specifications of the products are subject to change. * Sony E-mount lenses are developed, manufactured and sold in accordance with the E-mount specifications licensed under a license agreement with Sony Corporation. * L-Mount is a registered trademark of Leica Camera AG. #SIGMA #SIGMA15mmF14DiagonalFisheyeArt #SIGMAArt #SIGMAArtPrime #SIGMADGDN The world's first* F1.4 diagonal fisheye interchangeable lens for 35mm full-frame. Unparalleled resolving power that overturns the conventional wisdom about fisheye lenses. In developing a fisheye lens featuring an ultra-wide-angle and powerful fisheye distortion, SIGMA has achieved a completely new level of artistic potential, combining the world's first F1.4 aperture for consumer use with outstanding resolving power across the entire image. In terms of optical performance, the SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE | Art has achieved excellent point image reproducibility and high resolution by correcting various aberrations, especially sagittal coma flare. The lens is capable of handling astrophotography, which demands particularly high-quality performance, even when wide-open. Unlike conventional fisheyes, the SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE | Art is exceptionally sharp across its entire 180° angle-of-view and offers an ultra-fast F1.4 aperture, making it perfect for a wide range of applications including astrophotography, landscapes and architecture. The expressive power of this all-new full-frame mirrorless lens opens a wealth of creative possibilities in wide-angle photography. * As an interchangeable lens for full-frame cameras for consumer use. (as of February 2024 by SIGMA). [Key Features] 1. Resolving power that overturns conventional wisdom about fisheye lenses The latest optical design thoroughly corrects each type of aberration. This diagonal fisheye lens has the unique expressiveness of a fisheye lens and high resolution throughout the entire image from a wide-open aperture. The performance of the lens is guaranteed by a full inspection with SIGMA's proprietary MTF measuring system. Even wide-open, high resolution and point image reproducibility across the entire image The lens consists of 21 elements in 15 groups, including 4 FLD and 3 SLD exclusive low-dispersion glass elements, and 2 aspherical lens elements. By correcting sagittal coma flare and other aberrations, the lens can precisely reproduce bright points of light across the whole frame even wide-open, making it ideal for astrophotography. Diagonal fisheye lens with 180° angle of view The powerful distortion effect, which is the appeal of fisheye lenses, allows users to enjoy expressions such as a unique perspective and emphasis on the subject at a 180° angle of view. In addition, the SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE | Art is designed with the strict performance standards of the Art line. Furthermore, all lenses are inspected with SIGMA's proprietary MTF measuring system. The unique descriptive power of this new fisheye lens, which combines an incredible 180° angle-of-view with very high resolution optics, delivers a level of artistic potential that exceeds other fisheye lenses. Designed to minimize flare and ghosting To prevent flare and ghosting, which reduce image quality, the lens is designed to handle all conditions of incident light based on state-of-the-art simulation technology. High backlight resistance enables clear and sharp images under any lighting conditions. 2. An addition to the Art F1.4 lineup, meticulously crafted for astrophotography The SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE | Art offers abundant functions to support astrophotography. With the introduction of this lens, SIGMA now has four F1.4 wide-angle prime Art line lenses with functions specifically designed for astrophotography, including the 14mm, 20mm, and 24mm. In terms of both lineup and functionality, SIGMA fully supports the joy of capturing the stars. Art F1.4 prime wide-angle lens series specialized for astrophotography The SIGMA Art line of F1.4 single focal length lenses with specialized features for astrophotography is expanded to four lenses with the addition of the SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE | Art. Users can select the lens that best suits their needs and the expression they are aiming for. MFL (Manual Focus Lock) switch The lens is equipped with an MFL switch. When the MFL switch is set to "LOCK," the focus ring operation is disabled, ensuring that once focus is acquired, it will not be changed by unintentional movement of the ring. This is useful for long exposures and other situations where the focus should be fixed while shooting. Lens heater retainer A small step at the front of the lens called a lens heater retainer prevents the lens heater* from protruding over the front element, eliminating the risk of vignetting. * A belt-shaped heat strip that is wrapped around the lens to prevent condensation from forming inside the lens when the temperature drops. Rear filter holder A standard-equipped rear filter holder at the lens mount allows sheet-type filters to be used. Special cover lens cap with a locking mechanism and filter slots The included cover lens cap features two slots to securely store rear filters, as well as a locking mechanism. The cap is specially designed for the SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE | Art, allowing users to carry sheet-type filters without the risk of confusing or forgetting them, while protecting them from scratches and dirt. Tripod Socket The lens is equipped with an Arca-Swiss compatible, lightweight and sturdy magnesium alloy tripod socket. The detachable leg can be mounted on a tripod for stable conditions even during long exposures. The shape has been deliberately designed to prevent interference when using a lens heater. * The tripod socket TS-141 is also compatible with the SIGMA 14mm F1.4 DG DN | Art. 3. A wealth of latest functions and excellent build quality The SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE | Art is equipped with various functions to assist shooting, including an AFL button*1 to which preferred function can be assigned and an aperture ring, and uses a linear motor HLA (High-response Linear Actuator) as the AF actuator to enable fast, quiet, and highly accurate AF shooting. The lens is also equipped with a dust and splash resistant structure*2 to ensure a high level of weather resistance and robustness, as well as excellent build quality that allows for long and reliable use in any environment. *1 Function available on supported cameras only. Available functions may vary depending on the camera used. *2 The structure is designed to be dust and splash resistant, but not waterproof. Be careful not to bring the lens in contact with a large amount of water. Water inside the lens may cause major damage and even render the lens unrepairable. Various shooting assist functions The lens is equipped with an AFL button which can be assigned to a range of functions via the menu on selected cameras. In addition to the aperture ring, the lens is equipped with an aperture ring lock switch and a click switch to turn the click on and off. Dust and splash resistant structure and water and oil repellent coating In addition to a dust and splash resistant structure, the front element of the lens features a water and oil repellent coating, allowing photographers to shoot without concerns even in harsh outdoor environments. Adopts a linear motor HLA The AF actuator is a linear motor HLA (High-response Linear Actuator). The high thrust motor and advanced electronic control operate the focus lens at high speed and with high precision to provide comfortable AF shooting. Excellent build quality To support the heavy optical system and enhance robustness and reliability, metal parts are used in key parts of the lens body. Meanwhile, the lightweight engineering plastic TSC* is also used in appropriate places to reduce weight. Furthermore, each control part, such as rings and switches, is designed to feel good. SIGMA is proud of the exceptional build quality of its products, which do not compromise on durability, operability, and a satisfying sense of ownership. * TSC (Thermally Stable Composite) is a type of polycarbonate with a thermal expansion rate similar to that of aluminum. It has a high affinity to metal parts which contributes to high quality product manufacturing. [ Additional Features ] Lens construction: 21 elements in 15 groups (4 FLD, 3 SLD, 2 aspherical elements) Inner focus system Compatible with high-speed autofocus HLA (High-response Linear Actuator) Compatible with Lens Aberration Correction * Due to being a fisheye lens, distortion will not be corrected. * Function available on supported cameras only. Available corrections or auto correction functionality may vary depending on the camera model. * On cameras where lens aberration correction is controlled with "ON" or "OFF" in the camera menu, please set all aberration correction functions to "ON" (AUTO). Supports DMF and AF+MF Compatible with AF assist (for Sony E-mount only) Super Multi-Layer Coating Water and Oil Repellent Coating (front element) Aperture ring Aperture ring click switch Aperture ring lock switch AFL button * Function available on supported cameras only. Available functions may vary depending on the camera used. MFL (Manual Focus Lock) switch Rear filter holder (compatible with GUIDE PLATE GP-21) Lens heater retainer Focus Mode switch Support for switching between linear focus / non-linear focus ring settings (for L-Mount only) * Function available on supported cameras only. Dust and Splash Resistant Structure TRIPOD SOCKET TS-141 Special COVER LENS CAP LC1040-01 with a locking mechanism and filter slots Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only) Designed to minimize flare and ghosting Every single lens undergoes SIGMA's proprietary MTF measuring system 11-blade rounded diaphragm High-precision, durable brass bayonet mount Mount Conversion Service available "Made in Aizu, Japan" craftsmanship Learn more about SIGMA's craftsmanship here: https://www.sigma-global.com/en/about/craftsmanship/ [ Key Specifications ] The following specifications are for L-Mount. Lens Construction: 21 elements in 15 groups (4 FLD, 3 SLD, 2 aspherical elements) Angle of view: 180° Number of diaphragm blades: 11 (rounded diaphragm) Minimum aperture: F16 Minimum focusing distance: 38.5cm / 15.2 in. Maximum magnification ratio: 1:16 Filter size: Rear filter only Dimensions (Max. Diam. x Length): 104 x 157.9mm / 4.1 x 6.2 in. Weight: 1,360g / 48 oz. (includes tripod foot) [ Product Barcode ] Product Name Barcode L-Mount: 0085126 478698 Sony E-mount: 0085126 478650 [ Accessories: Supplied ] COVER LENS CAP LC1040-01: 0085126 941260 TRIPOD SOCKET TS-141: 0085126 940997 PROTECTIVE COVER PT-51: 0085126 941277 REAR CAP LCR II (for L-Mount) 0085126 937256 REAR CAP LCR II (for Sony E-mount) 0085126 929879 [ Accessories: Optional ] SIGMA USB DOCK UD-11 for L-Mount: 0085126 878696 [ Information ] SIGMA Corporation: https://www.sigma-global.com/ Product Information: https://www.sigma-global.com/en/lenses/a024_15_14/ Exclusively for mirrorless cameras | Compatible with full-frame cameras S | Sports SIGMA 500mm F5.6 DG DN OS The crystallization of technology. A whole new ultra-telephoto experience. Perfect for hand-held shooting, a 500mm lens with unparalleled optical performance Compact, lightweight and excellent build quality A wealth of functions to assist in a variety of shooting situations Supplied accessories: CASE, LENS HOOD LH1034-02, TRIPOD SOCKET TS-151, FRONT CAP LCF-95mm III, REAR CAP LCR II Available mounts: L-Mount, Sony E-mount Launch date: March 14, 2024 * The appearance and specifications of the products are subject to change. * Sony E-mount lenses are developed, manufactured and sold in accordance with the E-mount specifications licensed under a license agreement with Sony Corporation. * L-Mount is a registered trademark of Leica Camera AG. #SIGMA #SIGMA500mmSports #SIGMASports #SIGMADGDN Clear, sharp images and amazing mobility. A handy-size 500mm that offers a whole new shooting experience. The SIGMA 500mm F5.6 DG DN OS | Sports is an ultra-telephoto prime lens exclusively for mirrorless cameras that features a 500mm focal length with outstanding image quality in a remarkably compact and lightweight body. By incorporating multiple large-diameter, exclusive low-dispersion glass elements that are challenging to process, SIGMA succeeded in significantly downsizing the lens construction without the use of diffractive optical elements. At the same time, the lens has achieved high resolving power that meets the expectations for a 500mm prime lens. The lens body, composed mainly of high-precision engineering plastic parts, has excellent build quality and weather resistance, including dust and splash resistant structure*, despite its compact size. With its rich descriptive power and incredibly compact size for its focal length, the handy-size SIGMA 500mm F5.6 DG DN OS | Sports offers a whole new photographic experience for wildlife, aviation, sports and other fast-action photographers. * The structure is designed to be dust and splash resistant, but not waterproof. Be careful not to bring the lens in contact with a large amount of water. Water inside the lens may cause major damage and even render the lens unrepairable. [Key Features] 1. Perfect for hand-held shooting, a 500mm lens with unparalleled optical performance The latest optical design using exclusive low-dispersion glass elements has succeeded in achieving both an extremely compact lens construction and high optical performance with excellent correction of aberrations. In addition to its size that allows hand-held shooting, the high-speed AF with HLA (High-response Linear Actuator) and the OS2 optical stabilization algorithm support comfortable shooting. High optical performance and compact lens construction The latest optical design has succeeded in significantly downsizing the optical system for a 500mm ultra-telephoto lens. By utilizing exclusive low-dispersion convex elements at the front of the lens, the lens delivers both a high aberration correction capability and a short overall length. The high level of production technology at SIGMA's only manufacturing base, the Aizu factory, provides the exacting precision necessary for processing the exclusive low-dispersion glass elements with a large aperture. The lens has excellent correction of all aberrations, especially axial chromatic aberration, which cannot be corrected by the camera body, ensuring a stable high resolution from the center to the periphery of the image. Excellent backlight resistance The SIGMA 500mm F5.6 DG DN OS | Sports uses refractive lenses in its optical system to prevent flare and ghosting that are characteristics of diffractive optical elements, allowing for clear images without concern for flare or ghosting even in backlit conditions or when a light source is included in the image. Furthermore, measures are taken against all conditions of incident light based on state-of-the-art simulation technology. High-speed AF with a linear motor HLA A linear motor HLA (High-response Linear Actuator) is used for the actuator, which is characterized by its high driving accuracy owing to the advanced electronic control, as well as its quietness. The HLA enables fast and accurate autofocus even in ultra-telephoto photography, such as sports and bird, where extremely precise focusing is required. OS2 algorithm in optical stabilizer function The latest OS2 optical stabilization algorithm provides an outstanding image stabilization effect of 5.0 stops*. The lens is equipped with two OS modes: Mode 1 is suitable for general shooting, and Mode 2 is ideal for panning shots of motorsports and other sports. In Mode 2, SIGMA's Intelligent OS, an algorithm specially designed for panning shots, enables effective image stabilization even when the camera is moved vertically or diagonally, irrespective of the horizontal and vertical orientation. This ensures that the subject's movement can be captured without losing the panning shot effect. * Based on CIPA guidelines (Measured at 500mm with a 35mm full-frame image sensor) 2. Compact, lightweight and excellent build quality The lens body has been designed to be small and lightweight in line with the optical system, which has been made significantly more compact. Not only is the lens easy to handle in hand-held use, but it also has the weather resistance of SIGMA's Sports line specifications and the excellent build quality that SIGMA prides itself on in terms of texture and the operating quality of each ring and control. High-precision TSC* parts enable both high performance and compact, lightweight design In order to achieve such a compact, lightweight and robust body, materials such as TSC and magnesium have been used in appropriate places. In particular, the production of a large TSC part that integrates functions as an internal structure, as well as an exterior part to reduce size and weight of the lens are manufactured with micron-level precision and they also have a sleek finish that gives the lens its premium feel. The sophisticated processing and production technology of the Aizu factory, SIGMA's only manufacturing base in Japan, enables the high degree of precise production and ensures the high performance and durability of the lens. * TSC (Thermally Stable Composite) is a type of polycarbonate with a thermal expansion rate similar to that of aluminum. It has a high affinity to metal parts which contributes to high quality product manufacturing. Weatherability of Sports line specifications The mount connection, manual focus ring, switches and exterior connection are all dust and splash resistant to prevent dust and dirt from entering the lens. Further, the front element of the lens features a water and oil repellent coating to facilitate maintenance when water droplets or dust adhere to the lens. Cover-type lens hood included A lightweight, high-strength, exclusive cover-type lens hood made of TSC is included. The tip of the hood is rubberized to protect the lens from abrasion and scratches caused by placing the lens upside down. 3. A wealth of functions to assist in a variety of shooting situations The SIGMA 500mm F5.6 DG DN OS | Sports is equipped with a full range of assist functions including an aperture ring and three AFL buttons* ready to be assigned to preferred functions using the camera. The L-Mount version is also compatible with SIGMA's tele converters for AF-enabled shooting at ultra-telephoto focal lengths of up to 1,000mm. * Function available on supported cameras only. Available functions may vary depending on the camera used. Full range of customizable functions Equipped with a Focus Limiter switch, the lens enables users to limit the focus driving range during AF when necessary, allowing quick and precise focusing. Further, the lens features three AFL buttons which can be assigned to a range of functions via the menu on selected cameras. The AFL buttons are easy to operate regardless of how the camera is oriented, and make accessing important settings quick and easy. For the L-Mount version, the SIGMA USB DOCK UD-11 can be used to set OS operation or the focus limiter range for the Custom Mode switch*. * The assigned setting for lenses for Sony E-mount cannot be changed from the default setting because a USB DOCK for the mount is not available. The default setting allows users to switch the visibility of the OS effect in the viewfinder and live view. Equipped with an aperture ring In addition to an aperture ring, the lens is also equipped with an aperture ring click switch and an aperture ring lock switch, allowing for aperture operation suited to the shooting application. Detachable tripod socket The lightweight and sturdy magnesium alloy tripod socket is Arca-Swiss compatible. The detachable socket comes with a ring that clicks into position at 90° intervals. * The tripod socket TS-151 is compatible with the SIGMA 70-200mm F2.8 DG DN OS | Sports. Tele Converter for L-Mount (1.4x / 2.0x) The L-Mount version of the lens is compatible with the SIGMA TELE CONVERTER TC-1411 (1.4x) and TC-2011 (2.0x). Using a tele converter, the focal length can be multiplied by 1.4x and even 2x, for AF-enabled shooting at ultra-telephoto focal lengths of up to 400mm. [ Additional Features ] Lens construction: 20 elements in 14 groups (3 FLD, 2 SLD elements) OS (Optical Stabilizer) function with the latest "OS2" algorithm Inner focus system Compatible with high-speed autofocus HLA (High-response Linear Actuator) Compatible with Lens Aberration Correction * Function available on supported cameras only. Available corrections or auto correction functionality may vary depending on the camera model. * On cameras where lens aberration correction is controlled with "ON" or "OFF" in the camera menu, please set all aberration correction functions to "ON" (AUTO). Supports DMF and AF+MF Compatible with AF assist (for Sony E-mount only) Super Multi-Layer Coating Water and Oil Repellent Coating (front element) Aperture ring Aperture ring click switch Aperture ring lock switch AFL button (3 buttons) * Function available on supported cameras only. Available functions may vary depending on the camera used. Focus Limiter switch Focus Mode switch Support for switching between linear focus / non-linear focus ring settings (for L-Mount only) * Function available on supported cameras only. OS switch Custom Mode switch Dust and Splash Resistant Structure LENS HOOD LH1034-02 TRIPOD SOCKET TS-151 (detachable lens foot type) Compatible with SIGMA TELE CONVERTER TC-1411 / TC-2011 (sold separately / for L-Mount only) Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only) Designed to minimize flare and ghosting Every single lens undergoes SIGMA's proprietary MTF measuring system 11-blade rounded diaphragm High-precision, durable brass bayonet mount Mount Conversion Service available "Made in Aizu, Japan" craftsmanship Learn more about SIGMA's craftsmanship here: https://www.sigma-global.com/en/about/craftsmanship/ [ Key Specifications ] The following specifications are for L-Mount. Lens Construction: 20 elements in 14 groups (3 FLD, 2 SLD) Angle of view: 5.0° Number of diaphragm blades: 11 (rounded diaphragm) Minimum aperture: F32 Minimum focusing distance: 320 cm / 126 in. Maximum magnification ratio: 1:6 Filter size: 95mm Dimensions (Max. Diam. x Length): 107.6 x 234.6mm / 4.2 x 9.2 in. Weight: 1,370g / 48.3 oz. (includes tripod foot) [ Product Barcode ] Product Name Barcode L-Mount: 0085126 186692 Sony E-mount: 0085126 186654 [ Accessories: Supplied ] LENS HOOD LH1034-02: 0085126 941239 FRONT CAP LCF-95mm III: 0085126 930042 TRIPOD SOCKET TS-151: 0085126 941109 REAR CAP LCR II (for L-Mount): 0085126 937256 REAR CAP LCR II (for Sony E-mount): 0085126 929879 [ Accessories: Optional ] SIGMA USB DOCK UD-11 for L-Mount: 0085126 878696 SIGMA TELE CONVERTER TC-1411 for L-Mount: 0085126 825690 SIGMA TELE CONVERTER TC-2011 for L-Mount: 0085126 826697 SIGMA WR CERAMIC PROTECTOR 95mm: 0085126 931858 SIGMA WR PROTECTOR 95mm: 0085126 930998 SIGMA PROTECTOR 95mm: 0085126 931124 SIGMA WR UV FILTER 95mm: 0085126 930738 SIGMA WR CIRCULAR PL FILTER 95mm: 0085126-930851 [ Information ] SIGMA Corporation: https://www.sigma-global.com/ Product Information: https://www.sigma-global.com/en/lenses/s024_500_56/ [Contact] For further information, please contact your local authorized SIGMA Service Station listed at the link below: https://www.sigma-global.com/en/corporate/world-network/ [ About SIGMA Corporation ] Craftsmanship. Precision. Dedication. Since 1961, SIGMA has been devoted to the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning still photo and cinema camera lenses, DSLR and mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan. In 2012, the company introduced SIGMA Global Vision with three distinct lens lines: Art, Contemporary and Sports. Designed for industry camera mount systems including Canon, Fujifilm, Leica, Nikon, Olympus, Panasonic, Sony and SIGMA, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last. In 2016, the SIGMA Cine lens lineup was launched, further cementing SIGMA as an innovator in imaging engineering. Embodying the core optical DNA that has defined the SIGMA benchmark of excellence, SIGMA Cine lenses meet the needs of advanced 6k and 8k cinema production. Forming the landmark L-Mount alliance alongside Leica and Panasonic in 2018, SIGMA continues its storied tradition of imaging excellence through groundbreaking innovations such as the native L-mount SIGMA fp and fp L full-frame mirrorless digital cameras, announced in July 2019 and March 2021 respectively. These products, along with dozens of award-winning SIGMA Global Vision lenses available in native L-Mount format, demonstrate SIGMA's continued commitment to the creative community through expanded product offerings. With the fp, fp L and these lenses, even more users can now leverage SIGMA's renowned optical formula to achieve their creative vision with ease. For more information about SIGMA America, please visit sigmaphoto.com and SIGMA Blog. Follow SIGMA America (Photo): Facebook | Twitter | Instagram Follow SIGMA Ameica (Cine): Facebook | Twitter | Instagram Contact Details SIGMA CORPORATION OF AMERICA Jack Howard +1 631-201-7381 sigma.pr@sigmaphoto.com SDDPR Stacey Doss +1 631-201-7381 stacey@sddpr.com Company Website https://www.sigmaphoto.com/

February 20, 2024 08:00 PM Eastern Standard Time

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