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News Release Digital Asset Direct

Stars of Paddington Bear film invite you to explore Peru

Promperu

Actors of the successful Paddington movie series gathered in London on Sunday for the world premiere of its latest installment. Directed by Dougal Wilson, the 2024 film “Paddington in Peru” will spark the interest and tourism in Peru across the world, featuring internationally renowned bucket-list attractions. World-famous Hugh Bonneville, who plays Henry Brown in the series of beloved family films, addressed the Peruvian audience: “Thank you for loaning us your spectacled bear who has brought such joy to our nation and hopefully you are now getting an influx of tourists coming to visit you”. Hollywood A-list star Antonio Banderas plays riverboat captain Hunter Cabot, who assists the Brown family on their adventure. The actor spoke of his memories in Paddington’s homeland and noted, “I visited Peru with my daughter Stella six years ago, we did the Inka Trail, walking from Cusco to Machupicchu. We did it in four days. It wasn’t easy but it was one of the most beautiful and spiritual experiences that I had in my life”. The ursine hero from "deepest, darkest Peru" first appeared in UK author Michael Bond's 1958 book "A Bear Called Paddington". "Paddington in Peru" opens in the UK and Ireland on November 8, and in the US early in 2025. FILM IN PERU PROMPERÚ's strategy to promote the country as a filming location, provided assistance for filming in Lima and Cusco, coordinating with public and private entities to secure permits and visas for Paddington film crew. For more information about this service visit www.filminperu.com Peru Export and Tourism Promotion Board (PROMPERÚ). We are the government agency in charge of the development and implementation of global strategies to position Peru via the promotion of its image, touristic destinations, added value exports and inversions. Contact Details José Carlos Collazos jcollazos@promperu.gob.pe Company Website http://www.promperu.gob.pe

November 05, 2024 03:57 PM Eastern Standard Time

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With Milei's Economic Reforms, Gaucho Holdings Eyes Growth In Argentina's Markets

Benzinga

By Anthony Termini, Benzinga In December 2023, Argentina elected Javier Milei to the presidency after he pledged fiscal balance, zero budget deficits, and pro-market reforms. Almost a year into his term, the impact is starting to become evident. The World Bank says his policies will likely bring in some “$10 billion in net international reserves by the end of 2024.” Investors have taken notice. The Global X MSCI Argentina ETF (ARCA: ARGT) is up about 44% since Milei took office. Milei’s policies have helped to make him quite popular, and executives at Gaucho Group Holdings, Inc. (NASDAQ: VINO) believe all of this could increase opportunities for investors seeking to participate in the country’s expected growth. Gaucho Group Holdings Expanding In Argentina Gaucho Holdings is a diversified real estate and luxury brand holding company with assets in hospitality, wine making and fashion. The company also operates a growing collection of e-commerce platforms focused on fine wines, luxury real estate and leather goods and accessories. In May, Gaucho Holdings announced a new mortgage lending division intended to serve as the company’s self-financing option for buyers of its luxury vineyard real estate project, Algodon Wine Estates. Gaucho Holdings says it plans to expand the unit beyond its own properties in a move targeted to benefit from the Argentine government’s recent tax amnesty program. The program seeks to repatriate some $204 billion in untaxed wealth held by Argentinians outside the country. The company believes the tax amnesty measures could create an improved investment environment and a revival in mortgage lending. It says it believes the move could invite heightened confidence among Argentine citizens and the global investment community. The company argues that the Argentine real estate market is “now more promising than ever, as real estate values across the country reflect growing stability and demand.” Argentina’s Economic Landscape Is Evolving For many analysts, Argentina appears to be entering a new era of optimism. In his 2025 draft budget proposal, Milei estimates that his administration’s economic reforms will expand the economy by 5% in 2025. Banco Bilbao Vizcaya Argentaria (BBVA) (NYSE: BBVA) expects a 6% rebound in 2025. BBVA also expects the country’s GDP to grow by 4.5% in 2026 and to see inflation decline by nearly 38%. Since Milei became president, monthly inflation has dropped rapidly and recently hit a 31-month low, Gaucho Holdings reports. According to Doug Casey, a leading advisor to Gaucho Holdings, “If Milei’s reforms stick, within a decade, Argentina could become the most prosperous country in the world.” He attributes this to what he says is Argentina’s potential for substantial economic renewal, which he says has set the foundation for long-term growth and increasing the appeal for business travel and investment. In October, the World Bank announced over $2 billion in new loans to Argentina. About the same time, Argentina’s Central Bank said that it was working with banks and credit card companies to enable debit cards denominated in U.S. dollars. The move is part of the government’s push to adopt the U.S. dollar as Argentina’s official currency. Also in October, the Inter-American Development Bank (IDB) announced that it would grant $3.8 billion in aid to the country to be used for both public and private sector projects. Ilan Goldfajn, president of the IDB said that Milei’s reforms had “achieved remarkable progress in restoring much needed fiscal balance” to Argentina’s economy. Milei announced the country’s first quarterly budget surplus in 16 years in April. The changing economic landscape has prompted Argentina’s leading private bank, Grupo Financiero Galicia, to foresee a surge in lending. It expects new business and consumer loans to make up 40% of its total assets by the end of this year. Economic Reforms May Benefit Gaucho Holdings One possible sign that President Milei’s reforms are reshaping Argentina’s economy is that rental supply in Buenos Aires has surged since deregulation. And Gaucho Holdings says the promising signs of sustainable growth like this align with its strategic vision. The company believes such reforms may help reinforce its position across luxury real estate, hospitality, and fashion markets – each of which it expects to benefit from what it calls Argentina’s economic revival. Gaucho Holdings says that it is establishing itself as the “premier vehicle for investment in Argentina.” The company’s recent announcement said it is creating “a distinctive gateway for global investors who seek to participate in and benefit from Argentina's economic resurgence.” The company notes that its assets are strategically aligned with the country's “advancing market dynamics.” For Gaucho Holdings, capital infusions from the World Bank and the IDB enhance Argentina’s investment landscape and support the company’s growth initiatives in real estate, wine and luxury markets. It notes that stability attracts global interest. The company also says that deregulated markets enhance investment opportunities, and that the latest reforms facilitate smoother transactions and “enhance investor confidence.” The revival in consumer credit and home financing strengthens the market outlook, which could support Gaucho Holdings’ initiatives in real estate and position it to benefit from Argentina’s strengthened economic landscape, the company argues. It points out that real estate values in Argentina’s prime wine regions continue to offer substantial discounts per square foot compared to the world’s leading wine centers. Gaucho Holdings believes this presents an “unmatched opportunity” for growth. To align its commitment to promote Argentina’s growth and to connect with international investors, Gaucho Holdings recently hosted an exclusive wine tasting event in partnership with the Argentine Consulate in New York City. The event featured the latest releases of Malbec varietals from Algodon Fine Wines and was a platform for discussions about Argentina’s economic potential and the avenues for growth that international investment can support. Featured photo of Algodon Wine Estates in San Rafael, Mendoza, Argentina, courtesy of Gaucho Group Holdings, Inc. Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders. This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

November 05, 2024 08:35 AM Eastern Standard Time

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San Diego Foundation Launches National Rainbow College Fund in California

National Rainbow College Fund

Today, San Diego Foundation (SDF) launched the National Rainbow College Fund (NRCF) in California, the first scholarship designed to exclusively support LGBTQ+ students pursuing their ambitions for higher education regardless of the public nature of their sexual and gender identity. The National Rainbow College Fund is powered by San Diego Foundation, one of the largest community foundations in the U.S. and the largest provider of scholarships of any community foundation in California. The mission of the National Rainbow College Fund is to lessen the financial burden for young people who identify as LGBTQ+ or who are grappling with the secrecy of remaining in the closet. The groundbreaking fund addresses the unique challenges LGBTQ+ students face such as social acceptance, mental health issues and family rejection that can hinder their ability to afford college that in turn impacts long-term economic earning power. “Speaking from personal experience, I know that many young people struggle with the fear of being outed or coming out. It can be overwhelming. Like many young people, I did everything possible to hide who I was because I feared being kicked out of my home and my family, as well as being cut off financially and emotionally,” said Mark Stuart, President and CEO of San Diego Foundation. “Every LGBTQ+ person should have the means to realize their educational dreams, regardless of the public nature of their sexual and gender identity.” The $2,500 award per selected student may be used for tuition, books, fees, room and board and other educational expenses. It does not need to be repaid. The application period is from January 15, 2025 – March 5, 2025. San Diego Foundation will make students’ privacy the highest priority during the application process. All information submitted to the application portal will be confidential. Setting the precedent in California, San Diego Foundation’s vision is for the fund to grow to be a national source of financial aid for LGBTQ+ students to attend the technical school, college or university of their choosing. To apply, a student who identifies as LGBTQ+ whether publicly or privately must be a high school senior; an incoming or current college or university student; or an adult re-entry student. Applicants need to have lived in California for at least one year and must demonstrate financial need by completing the Free Application for Federal Student Aid (FAFSA), the California DREAM Act Application or the Federal Student Aid Estimator Tool. Students must plan to enroll in at least 6 units in an accredited public or nonprofit community college; four-year university or trade/vocational school anywhere within the United States. For more details about eligibility and selection criteria, please visit rainbowcollegefund.org/scholarship-program/. The need for this scholarship is well-documented. According to a survey conducted by Student Loan Hero, LGBTQ+ students face significant barriers in paying for their education. Families may not financially support their children, leading LGBTQ+ students to turn to loans to finance their schooling. LGBTQ+ borrowers had a higher debt burden on average, with $16,000 more than their cisgender/heterosexual peers: 60% of LGBTQ+ student loan borrowers regret taking out student loans; 28% feel that they can’t manage their student loan payments and more than 53% reported earning less than $50,000 per year. For every $1,000 scholarship a student receives, they are 5% more likely to complete their education. Privacy remains a major concern. A 2022 study from the Williams Institute found that LGBTQ+ students are four times more likely than non-LGBTQ+ students to choose college in a state with a more welcoming climate and to live away from family; 60% of white LGBTQ+ students are not out to staff/faculty and less than 40% of LGBTQ+ students of color are out to staff/faculty. Community colleges have even higher rates of keeping sexual identity private: more than 70% white LGBTQ+ students and 65% LGBTQ+ students of color are not out. LGBTQ+ rights have been under increased attack in general, but also transgender and gender diverse communities in particular. This political landscape is the backdrop by which teenagers are navigating their identities while emerging into adulthood. The Centers for Disease Control and Prevention published a study documenting that approximately 3.3% of high school students identify as transgender and another 2.2% are questioning their gender identity. Transgender and gender-questioning teenagers reported alarmingly higher rates of bullying at school, persistent sadness and suicidal thoughts and behavior. About one in four transgender students said they had attempted suicide in the past year, compared with 11% of cisgender girls and 5% of cisgender boys. * * * About National Rainbow College Fund National Rainbow College Fund (NRCF) is the first scholarship designed to exclusively support LGBTQ+ students pursuing their ambitions for higher education regardless of the public nature of the student’s sexual and gender identity. The groundbreaking fund addresses the unique challenges LGBTQ+ students face such as social acceptance, mental health issues and family rejection that can hinder their ability to afford college that in turn impacts long-term economic earning power. Setting the precedent in California, San Diego Foundation’s vision is for the fund to grow to be a national source of financial aid for LGBTQ+ students to attend the technical school, college or university of their choosing. Learn more at RainbowCollegeFund.org. Follow NRCF on social media: Instagram: @RainbowCollegeFund, Facebook: Rainbow College Fund, X (formerly Twitter): @RainbowColFund, LinkedIn: Rainbow-College-Fund About San Diego Foundation For nearly 50 years, San Diego Foundation has been inspiring enduring philanthropy and enabling community solutions to improve the quality of life in our region. Our strategic priorities include advancing racial and social justice, fostering equity of opportunity, building resilient communities, and delivering world-class philanthropy to realize our vision of just, equitable and resilient communities. Since our founding in 1975, SDF and our donors have granted $2 billion to support nonprofit organizations strengthening our community. Join us in commemorating 50 years of impact – and looking toward the next 50. Learn more at SDFoundation.org. Contact Details Landis Communications Inc. Cheryl Reiss +1 415-640-5431 NRCF@landispr.com Company Website https://rainbowcollegefund.org/

October 31, 2024 09:00 AM Pacific Daylight Time

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Luxy Hair Launches in the U.S. Amazon Premium Beauty Store

Luxy Hair

Luxy Hair, the #1 leading clip-in hair extensions brand, is proud to announce its debut in the U.S. Amazon Premium Beauty Store. Luxy Hair, part of the Beauty Industry Group portfolio, is expanding its reach by providing easy access to its high-quality, ethically sourced products through one of the world’s largest e-commerce platforms. “We are thrilled to collaborate with Amazon to continue our mission of empowering women to feel confident in their own hair,” said Amy Sveda, President of Luxy Hair. “We are excited to bring our ethically sourced, premium-quality hair solutions to a larger audience, helping more women regain confidence and embrace their hair identity.” Amazon customers can now explore and shop Luxy Hair’s extensive shade range, including hair swatches for easy color-matching. Luxy Hair’s storefront will feature best-selling items including the Classic Clip-In Extensions, Seamless Clip-In Extensions, and Halo® Extensions; customer-loved accessories such as Signature Hair Curler, and TikTok favorite Luxy Hair x Acquired Style Collection; and the newer and fastest growing solutions-based products including Scalp Hair Fill-Ins and Thinning Hair Fill-Ins, directly in Amazon’s U.S. Premium Beauty Store. Since its inception in 2010, Luxy Hair has gained recognition for delivering natural-looking, premium quality, do-it-yourself hair extensions made from 100% ethically sourced Remy human hair. The brand is renowned for its dedication to exceptional customer service and its award-winning shade range that meets various hair needs—from adding instant volume and length to addressing hair thinning and loss. Luxy Hair sets itself apart through its exceptional craftsmanship, unwavering commitment to transparency, and dedication to sustainable practices. By fostering open dialogue about hair loss and challenging the stigma surrounding hair extensions, Luxy Hair creates an inclusive space where women feel empowered, supported, and confident throughout their unique hair journeys. For more information, please visit www.luxyhair.com or @luxyhair on social media. Explore the full range of products at www.amazon.com/luxyhair. About Luxy Hair: The #1 rated hair extensions brand in the world, Luxy Hair is on a mission to take the guesswork out of natural-looking beautiful hair. Made from 100% ethically sourced Remy human hair, Luxy Hair creates premium quality hair extensions for all of life’s moments. Having amassed over 250K customers in more than 165 countries, with a large loyal following, Luxy Hair is renowned for its exceptional customer service and engagement. Luxy Hair is the do-it-yourself solution for anyone, any day, anywhere. About Beauty Industry Group: BIG, established in 2004, is the global market leader for professionally installed hair extensions and related beauty products. BIG's professional products are sold in more than 1,300 stores throughout North America and its collective brands service more than 30,000 salons across 165 countries. BIG has offices in four countries and is headquartered in Salt Lake City, UT. Contact Details Six One Agency Camryn Carlson camryn@six-one.com Luxy Hair Gillian Fetters gillianf@luxyhair.com

October 30, 2024 08:03 AM Eastern Daylight Time

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Global MMA Superstar Conor McGregor Set To Drive Alta Global Group Growth After Ambassador Deal

RazorPitch MMA

Alta Global Group (NYSE:MMA), the premiere tech company on a mission to convert 640 million loyal combat sports fans to participants, has been gaining widespread attention from investors as it appears well positioned for major growth. In what is yet another critical milestone for the company, Alta Global Group (NYSE American: MMA) announced a new brand ambassadorship deal with Conor McGregor, the iconic former UFC superstar. This new deal incentivizes McGregor to assist Alta in any way possible and will potentially see him increase his stake in the company since he will get additional bonus shares as MMA’s stock price moves higher all the way to $20 per share. McGregor, who is known for his unparalleled reach and influence, boasting over 70 million followers across X (formerly Twitter), Instagram, and Facebook, will leverage his extensive fan base to promote Alta's innovative products and programs. As a former UFC Featherweight and Lightweight Champion, the first to hold titles in two weight classes simultaneously, and a former Cage Warriors Featherweight and Lightweight Champion, McGregor's achievements have cemented his status as the biggest pay-per-view draw in MMA history. His fights have consistently broken records, with his bout against Khabib Nurmagomedov at UFC 229 drawing 2.4 million buys and his boxing debut against Floyd Mayweather Jr. garnering over 5.3 million buys illustrating his massive appeal to fans of combat sports. This ties in well with the fact that Alta Global Group (NYSE:MMA) has already amassed its own substantial user base and strong user engagement of about 15 million monthly views and over 5 million social media users. It also currently ranks in the top 3 for ‘MMA’ in global search results. In addition to that, McGregor's contribution to popularizing MMA and the UFC on a global scale is undeniable considering that in 2021 Forbes recognized him as the world's highest-paid athlete, earning $180 million. Nick Langton, Founder and CEO of Alta, remarked, "Conor McGregor’s involvement is a game-changer for Alta Global Group. His legacy and influence in the world of MMA are unmatched. We are honored and thrilled to have his endorsement and support, which will be instrumental in revolutionizing the martial arts and combat sports landscape." That is why McGregor's role will be pivotal in the growth of Alta’s Warrior Training Program and the promotion of Hype, Alta’s all-in-one marketing platform tailored for gyms, coaches, and combat sport participants. He will also play a significant part in promoting Alta’s newly established partnership with UFC Gyms, which will integrate the Warrior Training Program across their network of over 150 gyms worldwide. For context, Hype is like a mini-website builder, a CRM, and a payments processor, all built into one that you can operate from your smartphone. What this platform basically does is that it allows business owners to take their followers from social media apps and funnel them into a platform with more freedom and tools to communicate and monetize without being under the mercy of algorithms. Now add this to the fact that Alta has already built a huge database of over 9000 professional and amateur athlete profiles, 5645+ potential content creator profiles, and 3500+ tutorial libraries. That means that Alta Global Group (NYSE:MMA) is well positioned to provide marketing content, training syllabuses for gyms and coaches, and connect the underlying fans to an opportunity to train either online or inside a gym at one of the company’s gym partners globally. This is a win-win deal for everyone in the ecosystem, as fans interested in participating in the sport can be matched up with a coach and gym easily. Another important thing for investors to note is that Alta is monetizing in a way that the UFC or other large professional promotions don't presently do, which is through fan base participation and could make it a very attractive company in the eyes of these much larger companies in the future. More recently, the company announced that it had sealed a partnership deal with UFC Gym, including their Warrior Training program, which could bring in revenue of at least $7 million annually, illustrating just how substantial this opportunity is. Alta’s market capitalization is about $40 million right now, but there's plenty of room for upside, especially now that McGregor has become the company’s official ambassador based on the kind of social media reach he has. Moreover, according to a recent TechSci Research report, the global combat sports market is set for explosive growth driven by rising global interest in fitness and the widespread adoption of combat sports as a means of physical exercise as consumers realize the health benefits and mental discipline associated with these activities. This market is set to experience robust growth, growing from $8.7 billion in 2023 to about $12.6 billion by 2029, representing a CAGR of 6.5%. Disclaimers: RazorPitch Inc. "RazorPitch" is not operated by a licensed broker, a dealer, or a registered investment adviser. This content is for informational purposes only and is not intended to be investment advice. The Private Securities Litigation Reform Act of 1995 provides investors a safe harbor in regard to forward-looking statements. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions, or future events or performance are not statements of historical fact may be forward looking statements. Forward looking statements are based on expectations, estimates, and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward looking statements in this action may be identified through use of words such as projects, foresee, expects, will, anticipates, estimates, believes, understands, or that by statements indicating certain actions & quote; may, could, or might occur. Understand there is no guarantee past performance will be indicative of future results. Investing in micro-cap and growth securities is highly speculative and carries an extremely high degree of risk. It is possible that an investors investment may be lost or impaired due to the speculative nature of the companies profiled. RazorPitch has been retained and compensated by the company to assist in the production and distribution of this content. RazorPitch is responsible for the production and distribution of this content. It should be expressly understood that under no circumstances does any information published herein represent a recommendation to buy or sell a security. This content is for informational purposes only, you should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, or offer by RazorPitch or any third party service provider to buy or sell any securities or other financial instruments. All content in this article is information of a general nature and does not address the circumstances of any particular individual or entity. Nothing in this article constitutes professional and/or financial advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. RazorPitch is not a fiduciary by virtue of any persons use of or access to this content. Contact Details Mark McKelvie +1 585-301-7700 Mark@RazorPitch.com Company Website http://razorpitch.com

October 29, 2024 07:00 AM Eastern Daylight Time

News Release

Announcing the New Silk Kimono Robe Collection from Slipintosoft

Rev Up Marketers

Slipintosoft, a leading luxury silk brand specializing in high-quality silk apparel, is proud to announce the launch of its latest Silk Kimono Robe Collection. Known for its commitment to excellence and craftsmanship, Slipintosoft continues to deliver products that combine elegance, comfort, and premium quality, enhancing the wardrobes of customers around the world. The newly launched Silk Kimono Robe Collection features a stunning array of robes made from the finest 100% mulberry silk, providing the ultimate blend of softness, luxury, and durability. These robes are designed with the modern consumer in mind, offering a range of styles and colors that suit various preferences while maintaining the timeless allure of traditional kimono designs. Key Features of the Silk Kimono Robe Collection: Slipintosoft's robes are made from high-quality mulberry silk, which is noted for its luscious feel, hypoallergenic characteristics, and breathability. They offer comfort in all seasons. Each robe demonstrates the right combination of heritage and contemporary fashion, with adaptable patterns and vibrant colors, great for relaxing or formal occasions. Slipintosoft's bespoke sizing ensures every customer can enjoy a silk robe's most incredible comfort and beauty. All silk is responsibly sourced, promoting sustainable production practices that benefit the environment and local populations. Whether for yourself or a loved one, these silk kimono robes are thoughtful and luxurious presents for birthdays, holidays, or special occasions. About Slipintosoft Founded with a passion for creating high-quality silk products, Slipintosoft has become a trusted name in the luxury apparel industry. The company specializes in silk items, including robes, bedding, and sleepwear, all crafted from the finest materials to ensure ultimate comfort and long-lasting quality. Slipintosoft is dedicated to promoting sustainable practices and delivering products that elevate everyday living, making luxury more accessible. Its mission is to combine timeless style with innovative designs, ensuring customers experience the unparalleled benefits of silk. With a focus on craftsmanship and customer satisfaction, the brand continues to grow, offering silk apparel and elegant and functional products. Explore the New Collection For more information or to explore other luxury silk products, visit the official website: https://slipintosoft.com/ For a closer look at the Silk Kimono Robe Collection, visit: https://slipintosoft.com/collections/silk-kimono-robe Contact Details Slipintosoft James Damon info@slipintosoft.com Company Website https://slipintosoft.com/

October 29, 2024 06:23 AM Eastern Daylight Time

Greg Olsen's Youth Inc. Expands with New Podcast Season and Upcoming Commerce Platform

Youth Inc.

Youth Inc., the first digital media network dedicated exclusively to youth sports content and commerce, today announced that Season Two of its popular Youth Inc. Podcast will launch on Wednesday, Oct. 30. Following the company’s 2024 $4.5 million seed funding round, led by Will Ventures, Youth Inc. is developing a new centralized hub blending news, original content, and retail for the youth sports market. Launched in 2022, Season One of the Youth Inc. Podcast featured conversations with iconic athletes like Jerry Rice, Russell Wilson, Jennie Finch, and Dale Earnhardt Jr. After a breakout debut season with more than 400,000 downloads, millions of impressions, and a nearly perfect viewership rating, Youth Inc. Is expanding its vision as it prepares to launch Season Two. Co-founded by Emmy Award-winning NFL analyst and Pro Bowl tight end Greg Olsen, former Fanatics executive Ryan Baise and Audacy, Inc.’s Tim Murphy, the podcast will feature acclaimed sports psychologist Dr. Michael Gervais as co-host, offering crucial insights for navigating today’s complex youth sports landscape. “While there are more than 30 million young athletes in our country today, there has never been a platform designed to speak directly to families, coaches, and players about the challenges of today’s current state of play,” said Olsen. “Season one taught us invaluable lessons, and we're excited to bring even more insights and depth in Season Two. Partnering with Dr. Gervais, we’ll provide our audience with the tools and knowledge to succeed, all while making the journey engaging and enjoyable." Season Two of the podcast will address the critical challenges young athletes face today including fostering resilience, managing the pressures of competition, and leveraging mindset training for long-term success. The six-episode season is presented by two Founding Partners: Players Health, a sports technology company offering digital risk management services and insurance products to ensure a secure environment for athletes, and MaxU, a cutting-edge platform providing personalized, 24/7 support to help young athletes build skills that enhance their mental performance and overall development. As Youth Inc. enhances its content offerings, it is also set to launch a robust commerce platform in early 2025, designed to further support young athletes and their families. Led by former Fanatics head of new ventures, Ryan Baise, the platform will offer a range of products and services tailored specifically for youth sports families and coaches. "The youth sports landscape is ripe for transformation, and we believe our platform will revolutionize how families access vital information and resources," said Baise. "Our aim is to create a comprehensive marketplace where parents, athletes, and coaches can discover rigorously vetted content and products that reflect the investment they make in their young athletes' futures." To listen to Season One of the Youth Inc. podcast (available on major podcast platforms, YouTube, and social media in both video and audio formats), watch the Season Two trailer or for more information, please visit Youth Inc. Youth Inc. is the first digital media network dedicated exclusively to youth sports content and commerce. Co-founded by NFL alum and Fox Sports broadcaster Greg Olsen, former Fanatics executive, Ryan Baise, and former Audacy and New York Times Co. executive, Tim Murphy, Youth Inc. provides parents, coaches, and athletes with expert-driven guidance and resources to navigate the evolving youth sports landscape. For more information, visit www.youth.inc or follow along on YouTube, Instagram, X, and TikTok. Contact Details Youth Inc. Jackson Gaskins jgaskins@hotpaperlantern.com

October 28, 2024 09:00 AM Eastern Daylight Time

FTN Network Premiers NBA Proprietary Data for Customers for 2024 Season

FTN Network

FTN Network, a company built for delivering affordable, customizable and highly detailed sports data for media companies, bettors, fantasy sports and DFS, announced today that it will premier NBA data on its platform of charted, proprietary information. Starting with the 2024–25 season, NBA data will be available to all FTN Data customers, and to FTN Fantasy subscribers at a later date. FTN will track 19 distinct data points aimed at offering unique context into player evaluations, covering everything from fundamental offensive and defensive sets to intricate and advanced analytics. The collected data will place an emphasis on the impact of the defensive side of the ball. With the last 4 league-MVP awards going to true Centers (Nikola Jokic and Joel Embiid), FTN will equip data subscribers with the resources necessary to highlight the extensive impact some of the league’s most dominant players have on neutralizing opposing offensive superstars. The advanced metrics will provide insights into ball screen coverages, post-defense, off-ball defensive actions, contested shot data and contested rebound data, going deeper than simply tracking who secures a rebound and where. "We want to revolutionize the way individuals analyze and engage with the sport of basketball. This includes enhancing the experience from both a betting and fantasy perspective, as well as for regular viewers of the game down the line. Our objective with the charting database is to drive innovation for sports analytics,” said Frank Brank, Chief Data Officer at FTN. “We want to offer services and insights that may go unnoticed by other platforms. Users will have intel like a defensive scout, including how teams defend against specific offensive formations, as well as offensive efficiency metrics that highlight the effectiveness of these defensive strategies.” Building on its extensive NFL data and unique expertise with its DVOA/DYAR metrics, FTN’s addition of NBA analytics will help enhance customers’ viewership experience and boost the entertainment value of the sport. The following data points will be collected by FTN for its charting database: possession type, play type, shot type, defensive alignment, after time-out situations, short clock situations, ball screen defensive coverages, screen locations, screen participants, off-ball action coverages, post defense, post play participants, deflections, potential assists, shot contest types, shot contest hands, contests by player, rebound locations, and rebound contests. “The launch of our NBA data for the upcoming season further establishes FTN as the one stop shop for all things fantasy, betting and fan engagement,” said Perry Gershon, chief executive officer at FTN. “It allows users to go beyond the box score in this new era of the game, making it a truly innovate tool in the sports data industry.” This additional data offering comes at a time when FTN is experiencing impressive growth. Total subscription revenue (monthly and annual combined) grew 16 percent for the first three quarters of 2024 compared to the same period last year. The main driver of that growth is its fantasy football product on ftnfantasy.com, which historically sells best between July and September. For that specific 3-month period, FTN’s subscription revenue grew 22 percent compared to 2023. FTN Data revenue also grew substantially (by 211% over the same period last year), driven by an increased visibility of the product. About FTN Network FTN Network is a sports data B2B and fantasy sports and betting media B2C company. Founded in 2020, FTN gives the fantasy and sports betting community an edge through its own unique ecosystem, providing customizable tools that turn raw data into true insights while also offering expert analysis and content to help users make the best decision possible. Contact Details HPL Digital Sport Sterling Randle srandle@hotpaperlantern.com Company Website https://ftnfantasy.com/

October 25, 2024 12:41 PM Eastern Daylight Time

News Release

Calmerry, an online therapy platform, welcomes Janine Ellenberger as a Strategic Advisor to elevate therapist training and client care

Rev Up Marketers

Calmerry, an innovative provider of flexible and accessible online therapy services, is excited to announce the addition of Dr. Janine Ellenberger, as Strategic Advisor. With over 20 years experience as a physician, entrepreneur, and health executive, Janine brings a wealth of experience in helping scale visionary digital health solutions to Calmerry, further enhancing its ability to deliver high-quality mental health care. Janine’s career spans clinical practice, digital health, leadership, and strategic development. She is currently the Co-Founder and Chief Medical Officer of Behavidence, a cutting-edge company that leverages machine learning to monitor mental health conditions through digital biomarkers. Her global experience and expertise will provide Calmerry with invaluable guidance as the company continues to revolutionize mental health care. “We are thrilled to welcome Janine to our team,” said Alex Vitchenko, Founder & CEO at Calmerry. “Her passion for improving access to quality care, combined with her strategic vision, aligns perfectly with Calmerry’s mission of offering personalized and flexible online mental health services.” In her new advisory role, Janine will offer high-level strategic guidance across two key initiatives at Calmerry: 1. Ensuring Excellence in Virtual Therapy Training: Janine will provide direction to the teams responsible for developing and maintaining comprehensive training programs for therapists. These programs will enhance therapists’ ability to deliver effective virtual care, building on their existing offline experience to raise the overall standard of online therapy. 2. Precision Matching of Therapists and Clients: Leveraging Calmerry’s proprietary algorithms, Janine will guide the ongoing refinement of the platform’s therapist-client matching process. Her focus will be on ensuring that clients receive highly personalized care by improving the accuracy and efficiency of matching therapists to clients based on individual needs and specialties. In addition to these initiatives, Janine will contribute to Calmerry’s broader strategic goals by offering insights into product roadmap development and market growth. She will also support the company’s efforts to expand insurance coverage for its services, making online therapy even more accessible to clients across the U.S. “I’m excited to join Calmerry and contribute to its mission of transforming mental health care,” said Janine. “My goal is to ensure that clinicians are empowered to provide the highest quality virtual care, and that clients are matched with the right therapists for their individual needs. This precision matching of the right care at the right time is what sets Calmerry apart from the rest! I look forward to working with the team to drive innovation, growth and impact.” Janine’s extensive experience in navigating complex health systems, will play a key role in ensuring the success of these initiatives and positioning Calmerry as a leader in the digital mental health space. About Calmerry: Calmerry is an innovative online therapy platform that connects clients with licensed therapists, providing accessible and personalized mental health services. Committed to enhancing the quality of care, Calmerry is at the forefront of transforming the mental health landscape through technology. For more information visit https://calmerry.com/ Contact Details Calmerry George Thompson +1 844-740-2144 info@calmerry.com Company Website https://calmerry.com/

October 25, 2024 07:45 AM Eastern Daylight Time

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