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SIGMA Announces new 150-600mm F5-6.3 DG DN OS | Sports Supertelephoto Lens

SIGMA CORPORATION OF AMERICA

SIGMA Corporation of America, in conjunction with SIGMA Corporation (CEO: Kazuto Yamaki), announces the release of the SIGMA 150-600mm F5-6.3 DG DN OS | Sports lens in the US market. The new high-performance supertelephoto zoom lens for full-frame mirrorless camera systems will be available for $1,499.00 through authorized US retailers in late August 2021. Capture the magic through your finder. Uncompromising optical performance throughout the zoom range Fast, high-precision AF and impressive functionality Outstanding build quality optimized for ultra-telephoto photography Supplied accessories: Case, Cover Hood (LH1034-01), Cover Lens Cap (LC-747E), Shoulder Strap, Tripod Socket (TS-121), Front Cap (LCF-95Ⅲ), Rear Cap (LCRⅡ) Available mount: L-Mount, Sony E-mount * The appearance and specifications of the product are subject to change. * This product is developed, manufactured and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation. * L-Mount is a registered trademark of Leica Camera AG. #SIGMA #SIGMA150600mmSports #SIGMASports #SIGMADGDN Introducing the SIGMA 150-600mm F5-6.3 DG DN OS | Sports, a powerful ultra-telephoto zoom and the first ever Sports line lens for mirrorless systems. This portable and practical optic revolutionizes the way mirrorless users capture wildlife, motorsport and other fast-action subjects. The 150–600mm F5-6.3 DG DN OS | Sports is SIGMA Sports line’s first ultra-telephoto zoom lens, designed from the ground up specifically for full-frame mirrorless cameras. It offers outstanding levels of performance, functionality, and build quality required for ultra-telephoto shooting in the most demanding situations. Image quality is exceptional, with ultra-high-performance glass capable of delivering ultra-sharp results even on the highest resolution cameras. The lens displays beautiful bokeh throughout its zoom range, and optical aberrations are kept well under control. It can be used with SIGMA’s 1.4× and 2× L-Mount teleconverters, with AF effective up to 1200mm. Fast and accurate autofocus owing to an AF unit equipped with a high-precision magnetic sensor, combined with an OS (Optical Stabilizer) function effective to approximately 4 stops* of image stabilization makes this a highly responsive lens that can handle even the most challenging subjects. It has a Dual Action Zoom system that includes straight and ring zoom, a dust and splash resistant structure, and customizable switches helping photographers and filmmakers adapt quickly and easily to virtually any shooting environment. Capture the long-reach images you have always wanted with an ultra-telephoto lens—that's the visual experience you will enjoy with the 150-600mm F5-6.3 DG DN OS | Sports, the first ultra-telephoto lens for mirrorless systems from SIGMA Sports line. * Based on CIPA guidelines (measured in 600mm with a 35mm full-size image sensor) [Key features] 1. Uncompromising optical performance throughout the zoom range The SIGMA 150-600mm F5-6.3 DG DN OS | Sports offers outstanding optical performance throughout its zoom range and at all apertures, yielding professional quality results. Based on the latest optical design technology, its lens construction of 25 elements in 15 groups includes a range of special types of high-performance glass that ensures thorough control of different types of aberrations. This helps give images the resolution and clearest detail—not only at the tele end around 600mm, which is critical for an ultra-telephoto zoom, but also throughout its entire zoom range—with no compromise. The lens was designed with image quality in the out-of-focus areas in mind as well, with attractive compression and beautiful bokeh for creating eye-catching images that can only be achieved with a long focal length. Through improvements to the optical and mechanical designs as well as extensive simulated testing, the lens has achieved high resistance to ghosting and flare. This helps ensure sharp and high-contrast images even in strong sunlight or in backlit conditions. At the wide end of 150mm, the lens has an impressive minimum focusing distance of 58 cm. On the L-Mount, the use of two dedicated teleconverters will allow you to shoot with AF up to 1200mm. With these features, this new ultra-telephoto lens is the perfect tool for tackling a broad range of shooting situations, giving you a greater freedom in your choice of composition. 2. Fast, high-precision AF and impressive functionality The 150-600mm F5-6.3 DG DN OS | Sports comes with the pro-level functionality that defines the SIGMA Sports line lens, which is designed for capturing fast-action subjects. With an AF actuator controlled by a stepping motor, the lens combines fast and quiet autofocus with excellent tracking of moving objects. Furthermore, a high-precision magnetic sensor enables highly accurate positioning for fast and high-precision AF. This is particularly impressive on an ultra-telephoto lens where the focus lens has to move a significant distance. The OS function delivers effective image stabilization that offers an advantage of approximately 4 stops*, which is ideal for hand-held shooting at slower shutter speeds. It is possible to change the OS settings using the OS switch and Custom Mode switch to best suit the shooting situation. The lens has a Focus Limiter switch offering three-zone AF modification, which helps to speed up AF performance, and on the L-Mount it is possible to set a custom focusing limit via the SIGMA USB DOCK. The lens also has three AFL buttons to which you can assign various functions on the camera side depending on the model of camera used. This ensures that key settings are able to be customized to suit your shooting style and be accessed easily so that you can adapt quickly to changing conditions. With the fast and high-precision AF, 4 stops* image stabilization, and a wide range of customizable functionality that comes with the SIGMA 150-600mm F5-6.3 DG DN OS | Sports, the creative possibilities are limitless. * Based on CIPA guidelines (measured in 600mm with a 35mm full-size image sensor) 3. Outstanding build quality optimized for ultra-telephoto photography The 150-600mm F5-6.3 DG DN OS | Sports combines the build quality that upholds the SIGMA Sports line standards with excellent operability, taking into account different shooting environments and modes of operation expected with an ultra-telephoto lens. A dust and splash resistant structure that stops water drops or dust from getting into the lens, combined with a water and oil repellent coating applied to the front element, gives you a peace of mind even in a harsh shooting environment. The lens features a Dual Action Zoom, which supports both straight zoom and ring zoom, allowing you to change the angle of view in a quick and intuitive way. In addition, there is also a newly incorporated Zoom Torque switch, with which you can change the resistance of the zoom ring and lock it at the wide end, ensuring ease of zoom operation as well as elimination of zoom creep. On the lens body there is a magnesium tripod socket attachable to an Arca Swiss type clamp. The foot is removable and may be replaced with an optional lens foot (replaceable lens foot type) or mounted on a monopod. The lens body uses parts made of aluminum and TSC (Thermally Stable Composite), where they are most suitable. TSC is a type of polycarbonate with a thermal expansion rate similar to that of aluminum, ensuring the lens behaves consistently at different temperatures. By taking advantage of its design intended exclusively for mirrorless camera systems, the lens is both robust—an attribute essential for the Sports line of lensesーand compact and lightweight. Compared to the SIGMA 150-600mm F5-6.3 DG OS HSM | Sports, which is also a Sports line lens but designed for SLR cameras, the new lens is lighter by 760g and shorter by 26.6mm*. * The 150-600mm F5-6.3 DG DN OS | Sports for L-Mount, compared to the 150-600mm F5-6.3 DG OS HSM | Sports for SIGMA SA-mount. [Additional features] Lens construction: 25 elements in 15 groups, with 4 FLD and 2 SLD elements OS (Optical Stabilizer) function Inner focus system Compatible with high-speed autofocus Stepping motor Compatible with lens aberration correction * Function available on supported cameras only. Available corrections may vary depending on the camera model. Support DMF and AF+MF Super Multi-Layer Coating Water and oil repellent coating (front element) Focus Mode switch Focus Limiter switch OS switch Custom Mode switch AFL button (3 buttons) Zoom Torque switch Tripod Socket (Replaceable lens foot type) TS-121 fixed Cover Hood (LH1034-01) Dust and splash resistant structure Compatible with SIGMA TELE CONVERTER TC-1411 / TC-2011 (sold separately / for L-Mount only) Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only) Compatible with SIGMA TRIPOD SOCKET TS-81 (Replaceable lens foot type / sold separately) Designed to minimize flare and ghosting Every single lens undergoes SIGMA’s proprietary MTF measuring system 9-blade rounded diaphragm High-precision, durable brass bayonet mount “Made in Japan” craftsmanship To learn more about SIGMA’s craftsmanship, please visit SIGMA website at https://www.sigma-global.com/en/about/craftsmanship/ [Key specifications] The figures below are for L-Mount. Lens construction: 15 groups, 25 elements (4 FLD and 2 SLD)｜ Angle of view: 16.4° (W) - 4.1° (T)｜Number of diaphragm blades: 9 (rounded diaphragm)｜ Minimum aperture: F22-29｜Minimum focusing distance: 58 (W) – 280 (T) cm / 22.8 (W) – 110.2 (T) in.｜Maximum magnification ratio: 1:2.9 (At a focusing distance of 180mm)｜Filter size: φ95mm｜Dimensions (Maximum Diameter x Length): φ109.4mm×263.6mm / φ4.3in.×10.4in.｜Weight: 2,100g / 74.1oz (Tripod socket included) [Barcode] L-Mount: 0085126 747695 Sony E-mount: 0085126 747657 [Accessories: Supplied] [Accessories: Optional] [Contact] For further information, please contact your local authorized SIGMA Service Station listed at the link below: https://www.sigma-global.com/en/world-network/ [Information] SIGMA Corporation | https://www.sigma-global.com/en/ Product information | https://www.sigma-global.com/en/lenses/s021_150_600_5_63/ Contact Details Jack Howard 631-585-1144 x1015 SIGMA.PR@sigmaphoto.com Company Website https://www.sigma-global.com/en/

August 04, 2021 08:30 AM Eastern Daylight Time

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STEAM Brand Osmo Introduces 8 Exclusive Starter Kits to Walmart In Time for Back to School

Osmo

Award-winning STEAM brand Osmo introduces 8 exclusive starter kits for iPad to Walmart and Walmart.com, in time for back to school. Osmo’s product displays are located in the preschool aisle of the toy department at Walmart stores nationwide, and its 8 starter kits for iPad include: Detective Agency Starter Kit (includes base set) - Retail $39.97 Super Studio Disney Mickey Mouse & Friends Starter Kit (includes base set) - Retail $39.97 Super Studio Disney Princess Starter Kit (includes base set) - Retail $39.97 Numbers Starter Kit (includes base set) - Retail $49.44 Monster Starter Kit (includes base set) - Retail $49.44 Words Starter Kit (includes base set) - Retail $49.44 Sticks & Rings Starter Kit (includes base set) - Retail $49.44 Pizza Company Starter Kit (includes base set) - Retail $60 To see the entire collection of Osmo’s products, visit its Walmart store. Osmo’s award-winning products are currently used in over 2.5 million homes and 50,000 classrooms. About Osmo Osmo is an award-winning STEAM brand with more than 2.5 million learners worldwide. It is building a universe of hands-on play experiences that nourish the minds of children by unleashing the power of imagination. The company brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence. Osmo is headquartered in Palo Alto, California, and is part of BYJU’S, a global leader in online learning. Learn more at playosmo.com. Contact Details Carolyn Kamii PR Carolyn Kamii carolynkpr@gmail.com Company Website http://www.playosmo.com

August 04, 2021 04:00 AM Pacific Daylight Time

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AT LAST! MEOW WOLF DROPS NAME, THEME AND OPENING DATE FOR HIGHLY-ANTICIPATED THIRD EXHIBITION

Meow Wolf

Meow Wolf, an immersive arts and entertainment company, announced today the highly-anticipated theme and opening date for its third permanent installation: Convergence Station will be coming to Denver September 17, with tickets on sale today at meow.wf/denver-tix. Convergence Station is the first stop on a quantum journey of exploration and discovery as passengers traverse new worlds, and like all Meow Wolf locations, labyrinthine mysteries beckon from its vibrant walls, portals, and wormholes. Twenty-five years ago, a freak cosmic event merged four worlds from different universes, erasing the memories of all residents and spawning the mystifying disappearances of four women. The Quantum Department of Transportation serves as the gateway to these diverse worlds: kaleidoscopic cathedrals, Corinthian catacombs, lush alien habitats, and dazzling and gritty cityscapes. In this hotbed of interplanetary cohabitation, memories serve as both currency and the key to unlocking the story behind the women's disappearances and cause of the convergence--as do multimedia clues that reveal themselves to all of the senses. “Denver’s art scene is active and vibrant, making it the perfect place for our next exhibition,” said Chadney Everett, Executive Creative Director of Meow Wolf Denver. “ Convergence Station is Meow Wolf’s third permanent immersive experience, and it will truly change the way you look at art. This exhibition is unlike anything you’ve ever seen…from The Swamp to The Cathedral - there’s a strong narrative to be uncovered should you choose, alongside truly mind-bending art from the many talented creatives that have worked so hard to bring the vision to life. We can’t wait for everyone to explore.” Meow Wolf has worked with 110+ Colorado-based collaborating artists and more than 200 internal artists for over three years to bring the 79 unique projects within Convergence Station to life. These muralists, sculptors, fiber artists, and technologists to name a few have come together to create a one-of-a-kind installation that will leave visitors appreciating what it really means to be immersed in a narrative. Notable collaborating artists working on this project include Kalyn Heffernan, Christopher Nelson, Everything is Terrible!, Molina Speaks, Sofie Birkin, along with Moment Factory and many others. An evolving hive of creativity, Meow Wolf has been creating experiences that challenge the perception of reality, with three locations to explore in Santa Fe, Las Vegas, and soon Denver. Backed by top creators like Games of Thrones ’ George R.R. Martin, Meow Wolf is recognized globally as a leader in the immersive space and was ranked on Fast Company 's 2020 list of the ‘World’s Most Innovative Companies’, and awarded the #1 spot for Live Events. Following the success of their flagship location in Santa Fe, the arts and entertainment company launched their second permanent exhibition in Las Vegas in February this year which was an instant success, selling 516,899 tickets to date. Opening on September 17th, Convergence Station will be open from 10:00 am until 10:00 pm Sunday through Thursday and from 10:00 am until 12:00 am on Fridays and Saturdays. Hours are subject to change. Tickets are available for pre-purchase for $45 for General Admission ($40 Children / Seniors / Military), and $35 for Colorado Residents. Visitors are required to pre-book a time slot for entry. Recognized in Fast Company's 2020 list of The World's 50 Most Innovative Companies, Meow Wolf is a Santa Fe-based arts and entertainment company that creates immersive, interactive experiences to transport audiences of all ages into fantastic realms of story and exploration. The company's first location in Santa Fe opened in 2016 and showcases the THEA Award-winning, international sensation, House Of Eternal Return, where two million visitors have now discovered a multidimensional mystery house with secret passages, portals to magical worlds, and surreal, maximalist and mesmerizing art exhibits. In 2019, Meow Wolf expanded beyond Santa Fe and opened Kaleidoscape, the world’s first artist-driven ride at Elitch Gardens in Denver. Meow Wolf recently opened their second permanent installation, Omega Mart, at AREA15 in Las Vegas and their third permanent installation in Denver is slated to open September 17, 2021. Meow Wolf is proud to be the only certified B-Corporation in the themed entertainment industry, with a team dedicated to social impact and building a more inclusive and sustainable economy. Contact Details Jive PR + Digital Maya Sarin +1 818-422-2248 maya@jiveprdigital.com Company Website https://meowwolf.com/

August 03, 2021 09:00 AM Pacific Daylight Time

American Kidney Fund Launches Kidney Kitchen Pro™ to Expand Patient Nutrition Resources for Renal Professionals

American Kidney Fund

The American Kidney Fund (AKF) today launched Kidney Kitchen Pro™, a comprehensive online resource that will provide renal dietitians, other allied health professionals and clinicians support in helping patients successfully navigate the challenges of kidney-friendly eating and nutrition. Kidney Kitchen Pro provides customizable resources, such as meal plans and toolkits, to help people living with kidney disease better manage their health through what they eat and drink. The Kidney Kitchen Pro meal planning tool makes it easy to collect and share a week-long meal plan featuring recipes from AKF’s popular Kidney Kitchen® website, along with other kidney-friendly foods. Additionally, AKF today unveiled new education resources on secondary hyperparathyroidism (SHPT), which occurs when a pre-existing disease like chronic kidney disease (CKD) causes low blood calcium. The new SHPT downloadable guide helps professionals have supportive conversations with patients about what SHPT does to the body and ways to prevent the condition through diet and medication. Both Kidney Kitchen Pro and the SHPT resources have been developed by AKF with generous financial support from Amgen Inc. Damage to the kidneys’ filters caused by kidney disease prevents the kidneys from adequately removing waste, excess minerals and extra fluid from the blood. A kidney-friendly diet is critical to help patients manage their disease, although, there is no standard kidney dietary recommendation to follow as everyone’s nutritional needs are different and based on individual lab results. For example, when a CKD patient is also managing SHPT, they and their care team need to manage levels of calcium, vitamin D and phosphorus that are not in balance. “Following a renal-friendly diet is a perpetual challenge for people with kidney disease and kidney failure,” said LaVarne A. Burton, AKF President and CEO. “Our goal in developing Kidney Kitchen Pro and the SHPT resources was to provide much-needed comprehensive, standardized and user-friendly content for renal dietitians and other professionals to use with their patients. We are grateful to Amgen for their support of our effort to develop nutritional resources that will help patients and providers work together to develop and customize meal plans based on eating habits, preferences and the personal dietary restrictions they have.” AKF built Kidney Kitchen Pro with strategic guidance from the American Kidney Fund Dietitian Advisory Group, a diverse collaborative of 10 expert renal dietitians that guided the development and execution of the content, tools and resources: Melanie Betz, MS, RD, CSR, CSG Antonio D. Cain, MBA, RDN, LDN Maura Chesney, RD, LDN Carolyn Feibig, MS, RD, LD, CCTD Janelle Gonyea, RDN, LD, FNKF Beth Guthrie, MS, RDN, LD Amanda Oakley-Lane, MS, RD, LDN María Eugenia Rodríguez-León, MS, RD, CSR, LND Aisling Whelan, MS, RDN, CDN Kathy Wong, BS, RD, RDN “Kidney disease and related conditions like secondary hyperparathyroidism can lead to significant clinical consequences, making it vital for patients to have the proper intake of foods and nutrients,” said Ned Endler, Executive Director at Amgen Inc. “Amgen is honored to support the American Kidney Fund on this initiative to improve kidney patients’ health outcomes and ultimately enhance their lives.” ### About the American Kidney Fund The American Kidney Fund (AKF) fights kidney disease on all fronts as the nation’s leading kidney nonprofit. AKF works on behalf of the 37 million Americans living with kidney disease, and the millions more at risk, with an unmatched scope of programs that support people wherever they are in their fight against kidney disease—from prevention through transplant. With programs that address early detection, disease management, financial assistance, clinical research, innovation and advocacy, no kidney organization impacts more lives than AKF. AKF is one of the nation’s top-rated nonprofits, investing 97 cents of every donated dollar in programs, and holds the highest 4-Star rating from Charity Navigator and the Platinum Seal of Transparency from GuideStar. For more information, please visit KidneyFund.org, or connect with us on Facebook, Twitter, Instagram and LinkedIn. Contact Details Stefanie Tuck +1 202-470-1797 +1 978-390-1394 AKF@jpa.com Company Website http://www.kidneyfund.org/

August 03, 2021 09:00 AM Eastern Daylight Time

Cyvatar Launches First-Ever Cybersecurity Side Hustle

Cyvatar

Cyvatar today announced the release of the CydeHustle, a customer referral program that helps everyday people earn extra money on the side by referring organizations in their network to Cyvatar. The CydeHustle is easy work you can do in your spare time. In just a few minutes, you can not only bring in more money for yourself, but you can also enable people from all walks of life to help tip the cyber scales in favor of the good guys by stopping threat actors from breaching the brands and businesses we love. Organizations face more than 100,000 malicious websites and 10,000 malicious files every single day. Last year, malware increased by 358% and ransomware by 435% -- in fact, ransomware alone is now a multibillion-dollar industry staffed with expert researchers, strategists, technologists, and front-line hackers. Cyvatar’s ground-breaking cybersecurity as a service (CSaaS) levels the playing field so that any organization regardless of size or budget can combat threat actors. Joining the CydeHustle means you can enjoy the rewarding experience of keeping the businesses in your network safe... and get paid for it. "The Cyvatar CydeHustle program is a no-brainer, and the corresponding partner portal makes it easy to earn money on the side,” said CydeHustler Chris W. “Just as much as Cyvatar simplifies cybersecurity management for customers, it’s absolute simplicity to earn easy commissions with Cyvatar, even while juggling a full-time position and family responsibilities. Now anyone can be a deal-making machine!" Every CydeHustle referral that becomes a sale earns money for the person who introduces them: 20% of the sale price when the contract is signed, 10% of any upgrades purchased in the first year, and an additional 5% each year the referral renews. It’s easy money. Everybody needs better security, and Cyvatar’s CSaaS enables organizations to get better security outcomes fast. “The CydeHustle is so easy and so lucrative that we’ve already paid hundreds of thousands of dollars to CydeHustlers,” said Edward Preston, vice president of sales at Cyvatar. "Partners get paid for referring companies in their networks, those businesses get a game-changing cybersecurity program, and our world becomes safer from the onslaught of cyber threats.” Importantly, Cyvatar CSaaS is both accessible and affordable: For as little as $20 a month, customers receive out-of-the-box cybersecurity that includes products and services, a platform to manage them, and an expert team to support them -- all for one fixed monthly price. What’s more, Cyvatar sells itself -- it’s one of the 50 Most Trustworthy Companies recognized by the Silicon Review and has won 20 awards for cybersecurity innovation and excellence. CydeHustlers can keep their day jobs or Hustle between classes, after work, or from the far reaches of the world, because the Hustle is real -- and risk-free. Cyvatar keeps individual participation completely private unless participants explicitly choose to share their activity publicly. So what are you waiting for? Make a difference. Make an introduction. Make the world a safer place by keeping threat actors away from the businesses you know and love. All you have to do is sign up. Share the Cyvatar story. And get paid. Sign up and start earning today! About Cyvatar Cyvatar is committed to effortless cybersecurity for everyone. As the industry’s first subscription-based, cybersecurity-as-a-service (CSaaS) company, it’s our mission to transform the way the security industry builds, sells, and supports cyber solutions. We empower our members to achieve successful outcomes by providing expert advisors, proven technologies, and a strategic process roadmap to guarantee results that map to their business drivers. Our approach is rooted in proprietary ICARM (installation, configuration, assessment, remediation, maintenance) methodology that delivers smarter, measurable security solutions for superior compliance and cyber-attack protection faster and more efficiently, all at a fixed monthly price. And because we’re a subscription, members can cancel anytime. Cyvatar is headquartered in Irvine, California with locations around the world. Begin your journey to security confidence at cyvatar.ai and follow us on LinkedIn and Twitter. Contact Details Cyvatar KC Higgins +1 303-434-8163 kc@cyvatar.ai Company Website https://cyvatar.ai/

August 03, 2021 08:00 AM Eastern Daylight Time

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Going on Vacation? Have Your Home Pay for It

YourUpdateTV

Your weekend outdoors, last minute getaway, or long-awaited reunion with family or friends can be made possible by sharing your space. Recently, Communications Leads for North America at Airbnb, Liz DeBold Fusco, teamed with YourUpdateTV on a satellite media tour to share tips on how to become a host. A video accompanying this announcement is available at: https://youtu.be/xkLGGNrt7TE Yes, you don’t have to decide between being a Host or a guest, because you can be both at the same time. Inspired by this major travel shift, Airbnb upgraded their service to make it easier for people to integrate travel into their lives, and for more people to become Hosts. This is something that Airbnb Hosts are already doing. More than 13 percent of them said they shared their space with visitors while traveling for vacation or work. Also, according to a recent Airbnb report, half of the new listings that were both activated and booked in early 2021 got a reservation request within four days, and as of April 30, 2021, the average annual earnings per Host who had welcomed at least one guest during the preceding year was $9,600. Now, Airbnb made it even easier for anyone who wants to take advantage of the coming travel surge by hosting, with a brand new onboarding process that has been simplified from dozens of steps to just 10. Prospective Hosts can also use the What’s My Place Worth tool to estimate how much they’ll earn by sharing their home. The interactive tool computes the estimated income through inputs for geography, type of listing and space and factors in prior Airbnb booking data in the area. And for travelers, Airbnb launched a new tool called Flexible Destinations, to make it easier than ever to discover these special stays. Clicking on the ‘I’m Flexible’ button will reveal unique listing categories with those nearest to your location right at the top of the list. If you are looking to share your space this summer to pay for your vacation, you can get started as a host by going to Airbnb.com/host. About Liz DeBold Fusco: Liz DeBold Fusco is a Communications Leads for North America for Airbnb. Prior to that, she was a Vice President at SKDKnickerbocker, a national public affairs firm, where she provided strategic communications guidance to organizations ranging from the NAACP and Demos to The Rockefeller Foundation and AT&T. Liz has also worked for Mayor's Fund to Advance New York City and New York City First Lady Chirlane McCray as well as the New York State Attorney General. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

August 02, 2021 03:00 PM Eastern Daylight Time

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Summer Wellness Must-Haves

YourUpdateTV

With summer underway, it’s a great time to take stock of your health and wellness and set yourself up for success for the rest of the year. While it’s always a good idea to get your exercise, eat healthy, and live an active lifestyle, there are also some products and supplements that can help people live the healthiest versions of themselves. A video accompanying this announcement is available at: https://youtu.be/Wfpl-bmP0Z8 Overall Health and Wellness: Summer is a great time to kick start new healthy habits like taking daily walks, enjoying fresh fruit and veggies while they’re in season and exploring what vitamins and supplements are right for you. The new Nature’s Bounty ® Curated Combinations makes starting easy. This suite of four unique personalized nutrition packs (Daily Essentials, Set the Foundation, Master the Day, and A Good Night) brings personalized nutrition to the masses and takes the guessing game out of vitamin purchases – all without lengthy health quizzes, blood tests or costly subscriptions. For those looking for a gummy vitamin option, the Sundown ® Adult Multivitamin Gummies and Sundown ® Kids Multivitamins are a fun and delicious way to take your vitamins. These gluten free, dairy free and Non-GMO gummies have essential vitamins to provide support for bone, immune and heart health. Coping with Occasional Stress: Life can sometimes feel overwhelming and we’re right there with you. To help with occasional stress*, check out the new Nature’s Bounty ® Stress Comfort Fast-Acting Calm, which features a new chewable watermelon COOLMELTS™ tablet that works quickly to soothe your mind in response to occasional stress.* Made with a non-GMO formula, this 100% drug-free tablet activates the refreshing watermelon chill flavor and delivers a cooling sensation as the tablet quickly dissolves. Cognitive Health: Cognitive health is a concern for people of all ages. With that, we officially launched our first-ever Nature’s Bounty ® Brain Health Platform which consists of three products – Brain HP, Brain Superfood and Brain Focus – which can support cognitive health.* Nature’s Bounty ® Brain HP is a watermelon jelly bean supplement designed with gamers in mind who want to support their brain health, focus, reaction time, visual perception, and attention* – without the caffeine or jitters. Nature’s Bounty ® Brain Superfood is a vegan capsule containing a blend of plant-based antioxidants to support brain health, short-term memory and concentration.* Nature’s Bounty ® Brain Focus is an invigorating flavored COOLMELTS™ tablet to calm the mind and recharge the brain to help consumers focus in as little as one hour.* Looking and Feeling Our Best: Let’s face it – we want to look and feel our best all year-round. One way to pamper yourself is with the new Nature’s Bounty ® Advanced Hair, Skin & Nails Jelly Beans – a first for the beauty supplement space 1. These innovative delicious mixed berry, strawberry and watermelon fruit flavored jelly beans include keratin and twice the amount of biotin as the brand’s original gummy formula to support beautiful hair, glowing skin and healthy nails.* But that’s not all! Women can also turn to the new Solgar ® Menopause Relief. For many women, menopause can effect and even get in the way of daily life – physically and emotionally. By taking just one tablet daily, Solgar ® Menopause Relief relieves a full range of these symptoms and promotes a positive mood.* In fact, over 90% of women showed improvements in menopausal symptoms.*^ For more information, visit bountifulcompany.com *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. ^In clinical studies on Siberian rhubarb after 12 weeks of continued use. Individual results may vary. 1 Total US – Multi Outlet + Conv (HSN Category – Food, Drug & Mass Market) – Latest Completed 52 Weeks Ending 5/23/21 About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

August 02, 2021 01:00 PM Eastern Daylight Time

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Global Gaming Star and Influencer SypherPK Launches Signature Apparel Line, Metal Umbrella

Metal Umbrella

Born from Sypher PK’s creative vision to fill a void in the apparel market for gamers, Metal Umbrella’s anime and gaming inspired clothing was constructed for the digital generation. Developed as a lifestyle brand, the line is positioned to empower individuals, inspiring them to tap into their confidence. Dropping August 5 th, 2021, exclusively on MetalUmbrella.com, the “Too Young to Worry” Collection features gender bending wardrobe staples in sizes ranging from XS – 3XL including tees, hoodies, joggers, hats, and bandanas, plus a limited edition electric blue “Defy Destiny” hoodie. Capturing a vibe driven by the outspoken generation of today’s emerging leaders in Gen Z, the collection sets out to flip the script on failure. “Failure isn't about how many missteps you make; it's when you let your fear and worry stop you from doing the things you want to do.” Animes like Naruto played a major role in content creator SypherPK's personal development. Sitting in front of the television with his brothers, a young Sypher learned about dedication, passion, and the pivotal importance of following your vision despite other's opinions. Shop the “Too Young to Worry” Collection by Metal Umbrella HERE. "A lot of my passion and drive got sparked in my early years when I was around 13. I was making my first YouTube videos at that time and my motivation was having fun and connecting with people. This drop embodies that passion that I had starting out for creating content that people could connect with." – SypherPK, Creator, Metal Umbrella About SypherPK: SypherPK, aka Ali Hassan, is a professional gamer, streamer, YouTuber and online personality based in Austin, Texas. Recognized for his cross-market and wide-reaching audience appeal, he is one of the most popular faces in the gaming industry. Sypher is most notably known for his educational gameplay on Fortnite, focused on teaching tips and tricks. He is revered for his insightful take on game-winning strategies. The SypherPK YouTube Channel was launched in 2011, and features pro-level Fortnite gameplay videos. Additionally, SypherPK launched Oni Studios this year, as a visionary resource designed to empower creators in the gaming space, transforming their brands into empires. Contact Details Sterling Public Relations Paula Steurer +1 949-200-6566 paula@sterlingpublicrelationsoc.com

August 02, 2021 10:00 AM Pacific Daylight Time

Helping Small Businesses Post-Pandemic

YourUpdateTV

Small businesses were among the hardest hit during the pandemic, facing higher rates of store closures, layoffs, and financial hardships. In a recent survey of Klarna’s small business partners, 44% noted the biggest challenge their business faced as a result of COVID-19 was loss of revenue, 36% said the greatest concern facing their business over the next 6 months will be finding new customers, and 48% revealed the area they plan to make the biggest investment in is digital marketing. Recently, Global Head of Business Marketing at Klarna, Stephanie Paturzo, participated in a nationwide satellite media tour to discuss the challenges small business face and a new initiative that is looking to help. A video accompanying this announcement is available at: https://youtu.be/Pyjnz2UVoys The past year has been really tough for small businesses. Many are struggling from loss of revenue, inability to fulfill orders, and pivoting their e-commerce platforms. But good news - the market and these businesses are primed for recovery - the majority of small businesses noted that their biggest focus over the next 6 months will be finding new customers. That requires massive investment in time and resources, which small businesses might not have. Klarna wants to help them thrive and build their own recovery. Klarna, a leading global retail bank, recently launched their Klarna Small Business Impact Initiative. With this initiative, they are providing 100 small businesses across the country $4.5M in free services; that means Buy Now Pay Later services to increase sales and free marketing to help them find new customers. As a global payments provider and shopping service, Klarna has a network of nearly 20 million shoppers in the U.S. and 250,000 retail partners worldwide. With Klarna, small businesses are enabling customers to shop with more control and flexibility. Businesses who want to work with Klarna can go to klarna.com/business. To shop at these small businesses, customers can download the Klarna app on their phones. About Stephanie Paturzo: Stephanie is Global Head of Business Marketing at Klarna, where she focuses on awareness, engagement, and acquisition of merchant partners. She has spent the last 10 years working in retail and technology, developing multi-channel campaigns, dynamic partnerships, and brand strategies. With experience in both business and consumer marketing, Stephanie feels most passionate about B2H (business-to-human), emphasizing brand love, experience, and loyalty at the core of strategies. Previously, Stephanie led brand marketing and partnerships for WeWork during its hyper-growth period, and spent time at Bloomingdale’s and Michael Aram, a luxury home-decor brand. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 30, 2021 11:00 AM Eastern Daylight Time

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