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CMMC Center of Excellence Announces Engagement Agreement with Capitol Technology University

Interoperability Clearinghouse

The Cybersecurity Maturity Model Certification Center of Excellence (CMMC-COE), hosted by the Information Technology Acquisition Advisory Council (IT-AAC), a public-private partnership serving the public and private sectors for more than 15 years, is proud to announce a Memorandum of Understanding & Engagement Agreement with Capitol Technology University. This unique partnership will extend efforts to advance the goals and objectives for improving the training and education of the workforce in support of cybersecurity protection and resilience along with supply chain risk management on behalf of the US Department of Defense (DoD) global Defense Industrial Base (DIB) network of contractors, suppliers, and vendors. The CMMC-COE partner network will share a wide range of capabilities from member organizations, including cyber standards frameworks, education, solution architectures, cyber mentoring, workforce, and other elements needed to scale to the demands of the entire DIB marketplace in the US and abroad consisting of over 400,000 contractors. “This is exciting opportunity for us”, said Mr. John Weiler, Chairman of the Board at CMMC Center of Excellence, “This new partnership will further help advance the goals and objectives for improving the supply chain security and resilience of the US Department of Defense (DoD)”. "As a leader in cyber education, Capitol Technology University is excited to partner with the CMMC- COE," said Dr. Bradford Sims, President of Capitol Technology University. "This partnership will allow us to further CMMC implementation through enhanced education, training, and mentoring programs. These programs will advance CMMC implementation guidance issued by the DoD and will allow us to achieve the goals established in the National Defense Authorization Act." Capitol Technology University, located in Laurel, Maryland, is an independent institution that has focused on STEM education since 1927. Capitol Tech, the national winner of the 2020 SC Media Award for Best Cybersecurity Higher Education Program, offers hands-on courses taught by industry experts that lead to undergraduate and graduate degrees in emerging fields such as Mechatronics Engineering and Artificial Intelligence. In addition, Dr. Ron Martin, a Professor of Practice at Capitol Tech in a variety of fields including Access and Identity Management, has been appointed to the CMMC-COE Board of Advisors as Capitol Technology University's representative. Dr. Martin's expertise in identity credentialing will afford the organization access to an expert in this unique aspect of cybersecurity while the leadership position will also benefit Capitol Tech by providing the university a voice during meetings. For more information on the CMMC COE, please visit http://cmmc-coe.org email info@cmmc-coe.org or call 703-863-3766 For more information on Capitol Technology University, please visit https://www.captechu.edu/ About Us ---------- CMMC-COE.ORG is a unique non-profit public-private partnership, with a vision to accelerate Cybersecurity Maturity Model (CMM) adoption, and reduce time & cost for security compliance for our partners by leveraging commercial best practices, CMMC standards, and innovative solutions for a measurable success. Our mission, focused on DOD mission objectives, cost containment and expeditious CMMC compliance, is to help the DIB improve cyber posture and resilience, and simplify its acquisition. The CMMC-COE is hosted by the Information Technology Acquisition Advisory Council (IT-AAC), a public/private partnership (P3) chartered in 2007 as an honest broker to reach outside the confines of the Federal IT advisories that lack dynamic reach into the Global IT Market, and dedicated to the adoption of commercial IT management standards of practice and innovations emanating from the Global IT market. Team IT-AAC has already demonstrated the value of its decade long investment, and provides a unique value to agencies seeking to achieve accelerate the transformation of legacy processes and systems. Our Just-in-Time SMEs apply an innovative suite of Technology Business Management and Agile Acquisition Processes needed to assure the business value of commercial IT. The Interoperability Clearinghouse (ICH), is the managing partner that make up the 24 NGO/SDO organizations that make up the IT-AAC. ICH provides the contract vehicles, clearances, and critical resources proven to guide sustainable, measurable and repeatable processes needed to drive better investment decisions as the speed of mission need, while aligning existing processes, methods and workforce with IT reform mandates contained in Clinger Cohen Act, FITARA, IT MGT Act, EO13838. Contact Details Bob Dix +1 703-975-6633 bob.dix@it-aac.org Company Website https://cmmc-coe.org

January 11, 2021 06:00 AM Eastern Standard Time

USDA Food Guideline Calls to “Make Every Bite Count”

Pocono Organics

The USDA’s 2020-2025 food guidelines highlight the need for Americans to eat more nutrient-dense foods to promote better health and fight the risk of chronic disease. Pocono Organics founder and president, Ashley Walsh, knows the power of using food as medicine from her personal health journey with gastroparesis which led her to starting one of the largest regenerative organic farms in North America. “I was diagnosed with gastroparesis in my late 20s,” said Walsh. “That means that my stomach is paralyzed and I can’t digest food properly. The doctors told me that they could help me by cutting out parts of my stomach, using feeding tubes, and putting me on a regimen of medications. Those weren’t options I was willing to accept. That started my journey with organic and more nutrient-dense foods. The powerful results of using food as medicine along with plant-based supplements were undeniable for me - instead of being sick five days a week, I was sick five days a month. I was also able to get off of all the medications I was taking for my health because of my stomach. “The problem was that I wasn’t able to get the nutrient-dense organic foods I needed. That’s when the vision for Pocono Organics came to life. I was thrilled to see the USDA theme because when you live with gastroparesis, every bite of food does count! And, when you consider that we rely on just four crops to provide 60% of our daily caloric intake, we have to explore and grow more nutrient-dense food options.” Pocono Organics, which opened to the public in June of 2020, spans more than 380 acres atop the iconic Pocono Mountains and grows regenerative organic produce for retailers, distributors, restaurants, and consumers. Regenerative organic agricultural practices make soil health the priority and include low-till methods and zero-use of chemicals and pesticides. Pocono Organics’ farming approach, in partnership with Rodale Institute, produces some of the cleanest and most nutrient-dense crops grown on earth – making them better for consumers – while also strengthening and healing the soil in which they are grown – which is better for our planet. “For more than 70 years, our partners at Rodale Institute have led the world in regenerative organic science and research that shows how healthy soil grows more nutrient-dense food,” Walsh continued. “Our vision, as a health and wellness organization, is to inspire people and heal the earth. The United Nations has reported that we have less than 50 farming cycles left before our soil is completely depleted of the nutrients needed to grow the food we need. So, we are not only facing issues of human health, but of soil health that will further impact humanity and the food we eat.” Pocono Organics is a Global Center for Research, Education, and Discovery, and is an agritourism destination. Visitors enjoy freshly picked ingredients and prepared meals from its café and are able to stock up with certified organic pantry items in the market. There are also regular in-person and virtual experiential series ranging from cooking masterclasses from executive chef and Food Network Chopped Champion, Lindsay McClain to wellness and food education programs for children. The Pocono Organics education team will also be offering virtual food label reading webinars to share tips on how to read package labels to know what you are really putting in your and your family’s bodies. Walsh and her team have recently launched one of the cleanest and one of the first regenerative organic grown, full-spectrum hemp extract product lines in the world. Pocono Organics’ CBD is the only line to carry the respected Rodale Institute logo on its products and packaging. Pocono Organics’ wellness products are CBD-abundant and harness the power of full-spectrum hemp extract to deliver a broader range of health-promoting cannabinoids. These wellness resources - available online and carried in retail outlets, spas, and numerous doctors’ offices across multiple states - are formulated in Pocono Organics' in-house lab to create artisanal, small-batch items including tinctures, creams, salve sticks, lip balms, and bath bombs. Pocono Organics Pocono Organics is a health and wellness organization with a mission to inspire people and heal the earth. The Global Center for Research, Education, and Discovery is one of the largest regenerative organic farms in North America. Located in Long Pond, Pennsylvania, Pocono Organics has more than 380 acres of farm land and, at full build out, will have 120,000 square feet of greenhouse. Pocono Organics has a strategic partnership with Rodale Institute, the global leaders in Regenerative Organic Agriculture practices and research and is one of their largest research satellite facilities. Awarded the 2019 Environmental Innovator of the Year by the Green Sports Alliance, sustainability is a hallmark of Pocono Organics. The farm draws power from a 3MW, 25-acre solar farm and reclaims rain water from 70,000 square feet of roofs for irrigation. Pocono Organics also serves the local community through its Clean Food, Dirty Hands school education program and veterans in transition through a Veteran Farmer Training Program. In addition, the property includes an organic farmer’s market and café, and with a 56-room adjoining hotel, is an agritourism destination, and host location for annual festivals. Please visit www.PoconoOrganics.com to learn more about Pocono Organic’s mission and work. Contact Details Mike Mooney +1 704-361-9499 mike@poconoorganics.com Company Website https://www.poconoorganics.com/

January 08, 2021 08:05 AM Eastern Standard Time

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The Channel Company Announces Acquisition of Seattle Based Audienz

The Channel Company

The Channel Company, premier provider of news, insights, events and marketing services for the technology channel announces the acquisition of Audienz, a leading B2B consulting and marketing services agency focused on enabling the largest cloud services provider brands to differentiate their products and grow revenue. The acquisition will provide an unmatched portfolio of expanded services focused on driving client outcomes from increased brand awareness to revenue growth. Audienz is known in the cloud services industry as a premium agency that has achieved its rapid growth by meeting the market need for services that connect strategic consulting with creative execution. The Channel Company is known as the leader in the technology channel space, offering a breadth and depth of products and services, from its CRN media entity to industry events to marketing and research services. Together the unified company offers an unmatched end-to-end ecosystem to enable its clients to build brand awareness and grow revenue through every channel, including direct to customer. This acquisition is part of The Channel Company’s vision for expansion to build out its portfolio of services offerings. With a focus on helping companies bridge strategy and creative to build marketing and sales programs that are uniquely effective at achieving business goals, Audienz adds a distinctive element to The Channel Company’s portfolio that complements its media, events, insights, and marketing services. With the focus on customer experience, value creation, and a strong employee-driven culture, The Channel Company and Audienz share the same core values and client success mindset that have made each of these two companies successful. Combined, The Channel Company will provide a richer value proposition to customers and become a much stronger competitor in the market to drive its growth. A Combined Strength in B2B and Cloud B2B marketing is growing rapidly. The acquisition of Audienz strengthens The Channel Company’s marketing services delivery capability and expands cloud services expertise. The cloud market is also exploding, and this growth has, in turn, fueled a massive expansion of the channel. This vast ecosystem represents a great opportunity for the combined organization, as companies adopt better and more sophisticated marketing and sales motions and vendors quickly recognize the value of the channel to drive greater sales and customer support. With Audienz’ client base that includes the world’s largest cloud providers, this acquisition will help The Channel Company expand its impact with existing clients while capturing new cloud clients leveraging its brand and global presence. A Catalyst for Growth The merger of the two companies offers immediate opportunities for revenue expansion. For Audienz, The Channel Company’s footprint and brand reputation open the door to larger opportunities where size and global presence are key. The power of the combined companies will enable cross-selling Audienz capabilities and services to existing TCC clients in the cloud industry and B2B. The Channel Company gains the opportunity to sell broader solutions and capabilities to Audienz’ market-leading clients and to expand its services footprint with existing TCC clients. With an immediate opportunity to expand in the cloud space, The Channel Company is investing in a market that is experiencing significant growth. Blaine Raddon, CEO of The Channel Company said, “In a time when many business customers are uncertain about marketing budgets, the cloud space is still booming, and the current landscape has also created an acceleration of marketing services demand. The Channel Company is well-known in the industry as the premier services provider in the technology channel space. Audienz has a reputation for delivering consultative excellence to the world’s leading cloud services providers. This acquisition combines our strengths to expand high value services that drive business outcomes for our clients and accelerate their growth.” A Combined People-Focused Culture With a reputation and strong business growth built on stellar people who provide highly consultative client service and delivery, Audienz is a natural fit to extend The Channel Company’s marketing services delivery capability. Both companies have developed a people-oriented culture and values. The core values of The Channel Company (Innovation, Growth, Transparency, Diversity, Collaboration, Change and Accountability) are entirely consistent with the values of the Audienz team. They bring an ambition, entrepreneurial spirit, and focus that will add to the essence of what The Channel Company is. About The Channel Company Headquartered in Westborough, MA The Channel Company has been servicing the technology channel community for over 35 years. From CRN, the #1 source of technology news, insights and analysis for the IT Channel, to industry-leading events that connect clients to customers, to powerful research and engaging education to accelerate growth, to transformative marketing services to maximize investment, The Channel Company provides a full suite of business outcome-driven services focused on addressing the channel’s unique needs. www.thechannelcompany.com About Audienz Audienz is a Seattle, WA based technology B2B consultancy and agency working with the top cloud services organizations. Audienz blends business consulting and creative marketing at scale to solve B2B business challenges while delivering agency services that increase impact. Audienz offers a wide range of services, such as research and strategy, content development, channel programs and digital marketing. Audienz has active practice areas in Strategy, Marketing and Sales services. www.audienz.com Cascadia Capital, an investment bank serving middle market clients, acted as the exclusive financial advisor to Audienz. Contact Details Corporate Communications +1 508-416-1175 corporatecommunications@thechannelcompany.com Company Website https://www.thechannelcompany.com

January 06, 2021 05:02 PM Eastern Standard Time

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CMMC Center of Excellence Announces Engagement Agreement with SideChannel

Interoperability Clearinghouse

The Cybersecurity Maturity Model Certification Center of Excellence ( CMMC COE ), hosted by the Information Technology Acquisition Advisory Council (IT-AAC), a public-private partnership serving the public and private sectors for more than 15 years, is excited to announce a partnership with SideChannel, an innovative tech-enabled advisory firm providing a wide range of risk management and cybersecurity capabilities working with small businesses, mid-market companies, non-profit corporations, venture capitalist portfolios, startups, municipalities and governments on how to protect their digital assets and bolster their cybersecurity posture. This unique partnership will extend efforts to advance the goals and objectives for improving supply chain security and cyber resilience of the US Department of Defense (DoD) global Defense Industrial Base (DIB) network of contractors, partners, and vendors. The executed Engagement Agreement establishes a collaborative partnership between SideChannel and CMMC COE to partner in the furthering of their respective and complementary missions and objectives regarding the adoption, use, and expansion of CMMC based cybersecurity practices, risk management, and compliance for the DIB contractor community and the information and communications technology community creating a broader CMMC ecosystem globally to improve security and resilience. Specific actions will include: The co-development of CMMC advisory services, cyber training and education programs to accelerate CMMC certification, increase cyber adoption and improve cyber protection & resilience. Co-sponsor symposiums, training programs and podcasts leveraging their combined cyber and IT expertise. Host regular working groups, with other partners, to enable collaboration and communications. Source qualified CMMC/ cyber professionals to serve as advocates. Establish an independent Industry Cyber Security Advisory Council with peer organizations to advise and educate leaders across government and industry on the continued evolution and effectiveness of CMMC. The CMMC-COE ( http://cmmc-coe.org ) and SideChannel partnership will focus on bringing together the many disparate cyber and national security communities of interest to reduce complexity, improve awareness, and accelerate industry effort to become more cyber resilient against the growing threats from nation states and criminal enterprises. The range of capabilities offered by SideChannel, including its virtual and fractional Chief Information Security Officer (vCISO) service, further strengthens the portfolio of technology partner providers supporting the CMMC Center of Excellence. SideChannel’s focus is on the delivery of vCISO services and expert level advisory, from former CISOs, to organizations that cannot attract, fund or retain a full-time employee. Their model provides a subscription to industry recognized experts that will build, guide, and mature any organization’s security program. SideChannel’s adoption by both large and smaller clients has led to significantly reduced risk, better aligned prioritization of resourcing and corrected budgets without sacrificing capabilities. “This is exciting opportunity for us”, said Mr. John Weiler, Chairman of the Board at CMMC Center of Excellence, “This new partnership will further help advance the goals and objectives for improving the supply chain security and resilience of the US Department of Defense (DoD)”. “We are honored and excited about the opportunity to partner with the CMMC COE and support the critical efforts to protect our supply chain, to improve cybersecurity protection and better the resilience across the Defense Industrial Base globally,” said Brian Haugli, Managing Partner, SideChannel. The CMMC-COE establishes both a Market Place and Knowledge Clearinghouse that includes resources and supports the overall effort including white papers; tutorials; recorded webcasts; presentations; and more. This will help reduce the cost and burden on small and medium size contractors already struggling from the impact of COVID. For more information on the CMMC COE, please visit http://cmmc-coe.org email info@cmmc-coe.org or call 703-863-3766 For more information on SideChannel, please visit https://www.sidechannel.com About Us ---------- CMMC-COE.ORG is a unique non-profit public-private partnership, with a vision to accelerate Cybersecurity Maturity Model (CMM) adoption, and reduce time & cost for security compliance for our partners by leveraging commercial best practices, CMMC standards, and innovative solutions for a measurable success. Our mission, focused on DOD mission objectives, cost containment and expeditious CMMC compliance, is to help the DIB improve cyber posture and resilience, and simplify its acquisition. The CMMC-COE is hosted by the Information Technology Acquisition Advisory Council (IT-AAC), a public/private partnership (P3) chartered in 2007 as an honest broker to reach outside the confines of the Federal IT advisories that lack dynamic reach into the Global IT Market, and dedicated to the adoption of commercial IT management standards of practice and innovations emanating from the Global IT market. Team IT-AAC has already demonstrated the value of its decade long investment, and provides a unique value to agencies seeking to achieve accelerate the transformation of legacy processes and systems. Our Just-in-Time SMEs apply an innovative suite of Technology Business Management and Agile Acquisition Processes needed to assure the business value of commercial IT. The Interoperability Clearinghouse (ICH), is the managing partner that make up the 24 NGO/SDO organizations that make up the IT-AAC. ICH provides the contract vehicles, clearances, and critical resources proven to guide sustainable, measurable and repeatable processes needed to drive better investment decisions as the speed of mission need, while aligning existing processes, methods and workforce with IT reform mandates contained in Clinger Cohen Act, FITARA, IT MGT Act, EO13838. Contact Details Bob Dix +1 703-975-6633 bob.dix@it-aac.org Company Website https://cmmc-coe.org

January 06, 2021 06:00 AM Eastern Standard Time

Introducing Airbnb.org: A New Nonprofit To Connect People With Places To Stay In Times Of Crisis

YourUpdateTV

As communities around the world grapple with the devastating impacts of natural disasters and the ongoing COVID-19 pandemic, Airbnb.org, an independent 501(c)(3) nonprofit organization, has dedicated itself to facilitating temporary stays for people in times of crisis. Recently, Kristen Berlacher, the Head of Airbnb.org Programs, teamed with YourUpdateTV on a satellite media tour to discuss the important initiative. A video accompanying this announcement is available at: https://youtu.be/yg0u4NmpGDg The inspiration for Airbnb.org began in 2012 with a single host named Shell who opened up her home to people impacted by Hurricane Sandy. This sparked a movement and marked the beginning of a program that allows hosts on Airbnb to provide stays for people in times of need. Since then, the program has evolved to focus on emergency response and to help provide stays to evacuees, relief workers, refugees and asylum seekers, and most recently, frontline workers fighting the spread of COVID-19. From Australia to France, more than 100,000 hosts have offered to open up their homes and helped provide accommodations to 75,000 people in times of need. Going forward, Airbnb’s Open Homes and Frontline Stays programs will now be called Airbnb.org. Airbnb.org’s initial commitments include $2 million to support expanded partnerships with the International Federation of Red Cross and Red Crescent Societies (IFRC) and Community Organized Relief Effort (CORE). Over the next two years, Airbnb.org will commit $1 million to cover stays for IFRC staff and volunteers supporting communities worldwide hit by COVID-19 and other humanitarian disasters. CORE will utilize Airbnb.org’s $1 million contribution to fund stays for frontline workers administering free COVID-19 tests, conducting contact tracing, providing flu shots and coordinating quarantine support resources in ten cities across the U.S. with the opportunity to launch in new cities as hotspots arise. When a vaccine becomes available, CORE will also use Airbnb.org funding to house relief workers traveling to vaccine distribution centers. How it works Airbnb.org will allow hosts on Airbnb to provide free and discounted stays to people impacted by emergencies, including natural disasters and the COVID-19 pandemic. These stays, which provide alternative accommodation and shelter options, are especially helpful to government and nonprofit partners in a year where the COVID-19 pandemic has made housing vulnerable people in traditional congregate shelters extremely challenging. Hosts who support Airbnb.org by offering free stays or making recurring donations will receive a special badge on their profile to recognize their generosity and commitment to communities in need. To ensure community donations go further towards helping house people in times of crisis, Airbnb has pledged 400,000 shares of Airbnb stock to support the organization’s emergency response, natural disaster response and refugee programs. Airbnb co-founders Brian Chesky, Joe Gebbia and Nate Blecharczyk are committing $6 million to support partners and impacted communities. In addition, Airbnb will continue to provide ongoing operational support for Airbnb.org. Anyone who finds joy in helping others, who believes in kindness and is interested in helping by opening their homes or donating to this cause, can learn more at airbnb.org. About Kristen Berlacher: As Head of Airbnb.org Programs, Kristen leads a global team that supports the organization’s efforts to help people impacted by natural disasters, refugees and frontline responders fighting the spread of COVID-19. With a background in both corporate philanthropy and nonprofit management, Kristen oversees strategic partnerships, program operations and product integration with the goal of leveraging Airbnb’s unique assets to provide innovative housing solutions and livelihoods opportunities for vulnerable populations around the globe. Prior to Airbnb, Kristen led Hyatt Hotel Corporation’s global philanthropy programs focused on economic empowerment, disaster response and employee volunteerism. Before Hyatt, Kristen served as interim Executive Director for Working in the Schools, a nonprofit focused on literacy programming for vulnerable youth. Kristen holds a BA in Leadership Studies from the University of Richmond, VA. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

January 05, 2021 12:00 PM Eastern Standard Time

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Minuteman Press Printing Franchise in Beaver Falls, PA Wins Small Business of the Year

Minuteman Press International Inc

Karl and Nancy Chapple first bought their Minuteman Press franchise located at 920 7th Ave., Beaver Falls, PA in June 2007. Their full-service design, printing, and marketing center has remained open throughout the COVID-19 pandemic as an essential business. As a result of their continued hard work and dedication to the local business community over the years, Karl and Nancy have been awarded Small Business of the Year by the Beaver County Chamber of Commerce. “Winning small business of the year is a great honor,” says Karl Chapple. “It is a confirmation that we are fulfilling our promise to provide an Awesome Customer Experience.” According to the Beaver County Chamber of Commerce website, award winners such as Minuteman Press Beaver Falls are “being recognized for exceptional contributions as business people and community leaders” as well as working “well beyond their own self-interests, in collaboration with others in the community, to improve the quality of place and lives of all residents in our region.” Since the pandemic first took hold in March, Minuteman Press Beaver Falls has been there for their clients. Karl reflects, “In March and April, many of our customers were calling to ask if we were still open for business, and they were thrilled to hear that we were. While we offer COVID-19-related products to promote safety and social distancing, it was obvious that our ability to deliver the printed products that our customers depend on to keep their businesses going was a welcome relief, and that we were one constant during a time of turmoil and uncertainty.” As a local business leader with over 13 years of experience, many other small business owners have turned to Karl for advice in addition to his products. Karl explains, “My advice to small businesses at the start of the pandemic was to 1) conserve cash; and 2) continue to market. While those still apply as strongly as ever, it is time to look ahead. The pandemic will not last forever, but many businesses will see a lasting paradigm shift. It will be important to understand what things need to change and what things need to stay the same. Be careful to avoid ‘throwing the baby out with the bathwater’ as you chart your course forward.” Minuteman Press Beaver Falls is locally owned and operated by Karl and Nancy and yet they are part of the larger Minuteman Press International franchise network. Karl credits his franchisor for providing ongoing support over the years including during the pandemic. “We took over our franchise on June 1, 2007. My wife Nancy came from a customer service background. Previously, I was an operations manager for Xerox Business Services (XBS) in-plant customers, and in sales as a Production Print Specialist for Konica Minolta and for Ricoh. While we both brought industry skills to the business, the ongoing support and systems Minuteman Press provides has been a great help.” “I’d like to congratulate Karl and Nancy Chapple for winning Small Business of the Year for all of the fantastic work they do for their clients and in their community,” says Bob Heimbuch, Regional Vice President (Mid-Atlantic and Pittsburgh), Minuteman Press International. “Minuteman Press Beaver Falls is a real asset to both their local community as well as the Minuteman Press franchise family.” For more information on Minuteman Press Beaver Falls, visit https://www.beaverfalls.minutemanpress.com. Learn more about #1 rated Minuteman Press franchise opportunities and Minuteman Press franchise reviews at https://minutemanpressfranchise.com. Contact Details Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

January 05, 2021 10:00 AM Eastern Standard Time

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LAS VEGAS KISSED 2020 GOODBYE LIKE ONLY VEGAS COULD

Las Vegas Convention and Visitors Authority

Vegas brought the phrase “out with the old, in with the new” to life, in a cathartic implosion of a giant 2020 sign that read “Super Epic Monumental Kiss 2020 Goodbye Blowout” right before midnight. It was the destination’s long-awaited livestreamed virtual New Year’s Eve celebration which included entertainment from Tao Group’s DJ Vice as well as fireworks. A video accompanying this announcement is available here: https://bit.ly/3o45I3G and images* and can be found here: https://bit.ly/38QIWpI In true Vegas style, the celebration of the new year continued with music and the reveal of a massive LED lit 2021 sign with the message “What Happens in 2021, Happens in Vegas” erupting with confetti, streamers and fireworks blasting more than 200 feet in the air. “Vegas is known as the ultimate New Year’s destination and we were thrilled to usher in 2021 with our friends from around the world,” said Steve Hill, president/CEO of the Las Vegas Convention and Visitors Authority. “Although it was a virtual celebration, our desire to create a distinctive ‘Only Vegas’ moment, complete with fireworks and a resident DJ, conveys our enthusiasm for the year ahead. We look forward to welcoming visitors and encouraging them to create their own ‘Only Vegas’ moments in the new year.” Living up to the theme of the new year, Las Vegas enthusiasts can enter a “Kiss Off 2020 Sweepstakes” on www.VisitLasVegas.com for a chance to win one of four trips to the destination in 2021, as well as share what they are most looking forward to in the new year. Entries will be accepted through January 10, 2021. *Please use approved provided caption and credits for photos: Photo of the 2020 sign demo / 2021 reveal: LAS VEGAS, NEVADA – DECEMBER 31: Las Vegas Tells 2020 to “Kiss Off” with a virtual event featuring an exploding 2020 sign, a fireworks display and the reveal of a 2021 sign at the Las Vegas Motor Speedway on December 31, 2020 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images for LVCVA) Photo of DJ Vice: LAS VEGAS, NEVADA – DECEMBER 31: DJ Vice led Las Vegas’ virtual “Kiss Off” festivities, including an exploding 2020 sign, fireworks, and the reveal of a 2021 sign at the Las Vegas Motor Speedway on December 31, 2020 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images for LVCVA) ABOUT THE LVCVA The Las Vegas Convention and Visitors Authority (LVCVA) is charged with marketing Southern Nevada as a tourism and convention destination worldwide, and also with operating the Las Vegas Convention Center. With nearly 150,000 hotel rooms in Las Vegas alone and more than 13 million square feet of meeting and exhibit space citywide, the LVCVA's mission centers on attracting ever increasing numbers of leisure and business visitors to the area. For more information, go to www.lvcva.com or www.visitlasvegas.com. Contact Details Erin McCleskey, R&R Partners +1 702-228-0222 Erin.McCleskey@rrpartners.com Tracey Koblick, R&R Partners 1 732-642-2416 tracey.koblick@rrpartners.com Molly Castano, LVCVA 702.892.0711 mcastano@lvcva.com

January 01, 2021 04:47 AM Pacific Standard Time

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Americans receive 12,000 pointless emails a year - and these are the phrases to avoid

SizzleDeck

Nearly three in every four emails sent is pointless or irrelevant – according to new research. If you’ve ever felt yourself drowning in emails or a slave to your inbox you may well relate to a new online survey of 2,002 Americans that found 73 percent of the emails people receive aren’t relevant or interesting to them-if they’re even opened at all. Respondents in the census-balanced survey from SizzleDeck estimated they receive 44 emails each day on average between work and personal accounts – and cited 32 of those emails typically aren’t worth paying attention to or require no action on their part. That equates to over 16,000 emails in a typical year with precisely 11,680 of them deemed a waste of time. The survey found more than half (54%) of Americans polled have real difficulty clearing their work email inbox. But while things get lost in the inbox, sending a text is still an effective way to get attention the average respondent checks their phone 18 times during the typical working day. Perhaps that’s why Americans are more than three times more likely to prefer to read text messages than open emails (48% v 14%). A spokesperson for SizzleDeck said: “This survey backs up what our instincts were telling us, most people have a tonne of unread emails, but hardly anyone has an unread text message. If you want to be sure your message gets read, send it by text.” Whether it’s texts or emails, our attention spans are dominated by our phones. In addition to the 18 phone sessions we have during our working hours, three-quarters of us admit checking our phones is the very first thing we do in the morning and the very last thing we do at night. When not on their phones, people tend to have better attention skills in-person than they do virtually. When asked how long it would take them to mentally check out during a presentation, the average for Zoom presentations was six slides. For in-person meetings, it takes seven slides before people will start to check out. And it’s not just the visuals but the words that really count. People have a low tolerance for work jargon, it seems. When asked what work phrases they hate the most, respondents said “per my last email” (32%), “we’re all in this together” (32%) and “blue sky thinking” (29%) rounded the top of the list. The spokesperson for SizzleDeck added: “In pure communication terms, we find that the key to getting people to read and respond to a message is to keep it simple, keep it short and avoid clichés. The clearest communicators write the same way the talk.” TOP WORST WORK JARGON 1. Per my last email 32% 2. We ’ re all in this together 32% 3. Blue sky thinking 29% 4. Did you get that thing I sent you? 28% 5. Let ’ s touch base 27% 6. Let ’ s circle back 23% 7. Can you get this to me EOD? 23% 8. Let ’ s table that 21% 9. Let ’ s get this offline 12% The census-balanced survey of 2,002 Americans was conducted online in November 2020. About SizzleDeck SizzleDeck is a software application that makes it easy for businesses to build, share and track phone-friendly landing pages. Contact Details Rick Maughan +1 929-359-2537 rickmaughan@hotmail.co.uk

December 17, 2020 08:14 AM Eastern Standard Time

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Holiday Gift-Giving Made Safe and Easy by Target

YourUpdateTV

2020 has been a year unlike any other, but that doesn't mean the holidays can't be special. Whether you’ll be celebrating with immediate family at home or toasting one another virtually, gift-giving is one way to keep the joy of the season alive and bring a smile to loved ones faces. A Video accompanying this announcement is available at: https://youtu.be/QZYyRq5ciuk So, this holiday, what should you be thinking about when purchasing those last-minute gifts for everyone on your list? And how do you do it safely and easily? With something for everyone on your list and contactless same-day pickup and delivery options, Target is the one-stop shop for all your last-minute gifting and holiday needs, making it easier and more reliable to shop, save and celebrate the joy of the season, with delivery in time for Christmas. Plus, when it comes to shopping for last-minute gifts, Target has you covered with everything from top toys, apparel and accessories for the whole family, beauty products, and home décor items that will help make your home cozy for the holidays. And with the clock ticking, Target’s same-day services, like Order Pickup, Drive Up and Same-Day Delivery with Shipt, make holiday shopping easier than ever. For more information, visit Target.com About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 16, 2020 11:30 AM Eastern Standard Time

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