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Cutting Through the AEP Clutter

YourUpdateTV

Millions of older Americans rely on Medicare as a crucial support for their health care. Yet, choosing a health plan that fits their needs can be overwhelming, particularly since nearly 90% of adults struggle with understanding health-related information. This can make the Medicare Annual Enrollment Period (AEP) – which runs from October 15 th to December 7 th – feel like an obstacle course Medicare beneficiaries must navigate every year. A video accompaying this release can be found here: https://youtu.be/F-MZ0L3t9Zw Recently, Terri Swanson, President of Medicare for Aetna, a CVS Health company, participated in a nationwide satellite media tour to discuss the annual enrollment period and tips for consumers on how to choose a plan. When selecting a plan, the first thing people should consider is their own health needs, which can help cut through the clutter of information and make a decision that’s right for you. Medicare decisions can be confusing, so it’s important to seek out trusted sources of information and ask yourself some basic questions before choosing a plan. The three main questions people should ask themselves are: Will this plan fit my budget? This includes the monthly premium, as well as out-of-pocket costs like deductibles, copays and coinsurance for doctors’ visits, hospital stays and other health services. Are my favorite doctors, hospitals and pharmacies in the plan’s network? Are my prescription drugs covered and what are they going to cost? With these three pieces of critical information, consumers can begin the process of narrowing down their plan options and finding the one that’s right for their budget and specific health needs. In addition to the basics, like coverage for doctors and prescription medications, most Medicare Advantage plans offer a variety of additional benefits that can create further value. Examples include dental, vision, hearing, fitness membership, over-the-counter products, transportation to and from doctors’ visits and even healthy foods. To begin the process of selecting a plan, people should go to Medicare.gov. Once there, they can enter their zip code and see all the Medicare plans available in their area. To learn more about Aetna plans and find some resources to help you understand your Medicare options, visit AetnaMedicare.com. About Terri Swanson As President of Medicare for Aetna, a CVS Health company, Terri oversees the sales, operations and business strategy for Aetna’s robust portfolio of Medicare Advantage plans, Medicare prescription drug plans and Medicare Supplement plans. Terri is proud to lead a team that advocates for the older adult population, helping nearly 11 million Aetna Medicare members nationwide achieve their best health. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 23, 2023 02:08 PM Eastern Daylight Time

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HIBBETT & NIKE LAUNCH CONNECTED HIBBETT REWARDS X NIKE MEMBERSHIP

Hibbett, Inc.

Hibbett, Inc. (NASDAQ:HIBB) today announced the launch of its Connected Partnership, connecting Hibbett and Nike’s loyalty programs. The newly integrated Hibbett Rewards X NIKE Membership will provide Hibbett shoppers with a host of new benefits and elevated retail experiences when they purchase Nike and Jordan products at a Hibbett store or online at Hibbett. Hibbett Rewards X NIKE Member Benefits · Welcome Offer · Access to Member-Only Products · Curated Toe-2-Head™ Nike and Jordan outfit bundles · Engaging Community Experiences · Personalized Content · Increased Convenience Members can link their accounts and first-time subscribers can register for a new account and link at Hibbett Rewards. To learn more about connected membership, check out these FAQs. “We are excited about the launch of our Connected Partnership with Nike,” said Jared Briskin, EVP, Merchandising and Supply Chain, Hibbett. “Integrating Hibbett Rewards X NIKE Membership will transform the ways in which we engage and delight our members across all omnichannel touchpoints. It will further solidify our leading differentiated retail experience in underserved communities.” “The future of our marketplace is a connected one,” said Jason Kirrer, VP, Nike North America Marketplace Partners. “We are excited to team up with Hibbett to launch our next connected partnership, providing consumers with exclusive experiences, personalized content and early access to Nike and Jordan member products.” In celebration of the launch of the Hibbett Rewards X NIKE Membership, customers will start to see a new look to the Hibbett Rewards page online, in the app and email marketing and will notice in-store signage surrounding the program. Customers will also enjoy four new Small-Town Sneakerhead episodes featuring sneakerheads from Georgia, Texas and Nevada in the coming weeks. About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1148 Hibbett and City Gear specialty stores, located in 36 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

October 23, 2023 10:00 AM Eastern Daylight Time

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Media and FCC Veterans Join the Media and Democracy Project in FCC Meeting Calling for a Hearing on Petition to Deny Fox Affiliate Broadcast License

Media and Democracy Project

The Media and Democracy Project (MAD) announced it met with the Federal Communications Commission (FCC) Media Bureau staff about its petition challenging the broadcast license renewal application for FOX Corp-owned television station FOX 29 Philadelphia (WTXF). The meeting focused on the basis for MAD's Petition to Deny and urged the FCC to grant a motion to compel FOX to turn over key relevant documents that have already been produced to plaintiffs in numerous lawsuits, including the settled Dominion case. This action is aimed at ensuring that the Commission has access to all the necessary facts as they evaluate the specific character and conduct issues relevant to Fox 29's renewal. MAD’s Executive Director Milo Vassallo was joined at the FCC by former FCC Chairman Alfred Sikes, former FOX lobbyist Preston Padden, former FOX and News Corp. outside legal counsel Bill Reyner and former Weekly Standard Editor William Kristol. They discussed how the lies about the 2020 election that aired on Fox News, authorized at the highest levels of FOX’s corporate structure to retain FOX’s viewer base and reverse failing ratings, represent egregious misconduct that shocks the conscience and severely violates the FCC policy on licensee character qualifications. The group also underscored the need for the Commission to designate WTXF’s broadcast license renewal for a hearing. "Never in the history of the Commission has the agency been confronted with a license renewal applicant whose parent company was found by a court of law to have repeatedly presented false news," said Preston Padden. “We were proud to bring a highly esteemed group before the Media Bureau to make our case and we hope that the Commission recognizes that all of these Petitioners/Commenters are unpaid volunteers acting out of principle and commitment.” A copy of MAD’s Ex Parte filing summarizing the meeting can be found here. A high resolution copy of the photo is available here. Photo Caption: Left to Right - David Goodfriend, Counsel/Advisor; William Kristol, Longtime Editor of Conservative Murdoch Magazine The Weekly Standard; Art Belendiuk; Counsel To Media And Democracy Project; Milo Vassallo, M.D./Ph.D. Executive Director of the non-partisan Media and Democracy Project; Preston Padden, Former Fox Executive and Murdoch Lead Lobbyist; Bill Reyner, Longtime Lead Regulatory and Commercial Outside Counsel To Murdoch/Fox; Al Sikes, Former Republican Chairman Of The FCC and Former Owner Of Radio Station Group The Media and Democracy Project: MAD is a non-partisan, all-volunteer, grassroots organization focused on strengthening a free and independent media in the public interest. MAD aims to improve our national discourse so that American voters can engage in informed decision-making. As part of that goal, MAD has an interest in the responsibility of journalists and media to report fully, accurately, and fairly on the electoral process and the outcome of elections. Additional information is available at www.MediaAndDemocracyProject.Org. Contact Details Raynor Ave. Aaron Alberico +1 202-744-0786 aalberico@raynoravenue.com Company Website https://www.mediaanddemocracyproject.org/

October 20, 2023 09:30 AM Eastern Daylight Time

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GLOBAL ENGINEER GIRLS ACHIEVES MILESTONE IN KOSOVO TOWARDS GENDER EQUALITY IN STEM

Limak

GLOBAL ENGINEER GIRLS ACHIEVES MILESTONE IN KOSOVO TOWARDS GENDER EQUALITY IN STEM Prishtine, October 18, 2023 - Global Engineer Girls (GEG), the international philanthropic initiative aiming to improve women’s representation in Science, Technology, Engineering, and Mathematics (STEM), proudly announces the graduation of 20 young women from its flagship program in Kosovo. Implemented by Limak Group in partnership with the UNDP in Kosovo, GEG Kosovo empowers young women and girls enrolled in STEM education and provides them with opportunities to gain crucial experience in a male-dominated industry. The project aims to inspire the next generation of female engineers, and highlight the strides made towards gender equality in STEM education. The graduation ceremony marked the successful completion of a year-long journey of scholarships, training, mentorship, and internships, all provided by GEG Kosovo. The ceremony also highlighted the projects undertaken by the girls during their participation in the program, including digital communication, effective team management, personal brand-building, communication, and interpersonal skills. These projects serve as compelling evidence that extending opportunities to girls is a vital way to prepare them for successful futures in the STEM world. President of Kosovo, Vjosa Osmani, in her speech, mentioned, "We must ensure that all our bright minds have equal opportunities to pursue the education of their choice. We need these equal minds in order to address the critical issues of our time, such as climate change and AI. We cannot afford to exclude half of our population from the most pressing challenges of our era. It is imperative to collaborate and work together to achieve equality more swiftly. These young girls serve as clear examples of the potential within our youth. It is our duty to ensure that young women and girls feel empowered to pursue their dreams, regardless of the path they choose. They must harbour no fear or hesitation in stating, 'I want it, and I will make it.' Every girl holds a guaranteed place in our future. I encourage each girl to carry forward the legacy of GEG.” Chair of Limak Holding and Limak Foundation, Ebru Özdemir, said: “It's truly an important milestone for GEG and our vision at Limak. I’m thrilled to see the progress of the GEG Kosovo participants over the past year, and I am certain they all have a bright future ahead of them. Engineering isn’t a man’s world anymore, so it is our responsibility to continue to create opportunities for young women to succeed in STEM by supporting them in their studies and careers.” GEG Kosovo extends its gratitude to its supporters, mentors, parents, and volunteers, who have enabled the success of this program. Their collective efforts have empowered young girls to overcome challenges, build confidence, and unlock their full potential. Moving forward, GEG Kosovo remains committed to expanding and enhancing its programs to reach even more young girls, empowering them to break down barriers and become leaders in STEM fields. About Global Engineer Girls Global Engineer Girls (GEG) is an international philanthropic initiative that aims to inspire the next generation of female engineers. The inception of GEG was driven by Limak Group of Companies' culture and its Chairperson's, Ebru Özdemir's, deep personal commitment to improving women's representation in STEM. GEG provides girls and women with education, mentorship and career opportunities in Turkey, North Macedonia, Kosovo, Kuwait and beyond. GEG's predecessor, the Engineer Girls of Turkey (EGT), was launched in Turkey in 2015. Since its inception in 2015, the GEG university programme has benefited 710 young women by providing support for female students enrolled in chemical, civil, computer, electrical- electronic, environmental, industrial, and mechanical engineering departments in Turkish universities. This support has included funded scholarships and mentoring by hundreds of professional volunteers, as well as online training programs, soft skills and English language courses, internships, and employment opportunities at Limak's companies and partner companies. About Global Engineer Girls Kosovo Global Engineer Girls (GEG) Kosovo was established in 2022, in partnership with Limak Kosovo and United Nations Development Programme in Kosovo. GEG Kosovo currently operates in three public universities, covering bachelor and master's programs in engineering. UNIVERSITY OF PRISHTINA "HASAN PRISHTINA", UNIVERSITY OF APPLIED SCIENCES IN FERIZAJ, UNIVERSITY OF MITROVICA "ISA BOLETINI"œ Note to editors: High-resolution images from the graduation ceremony are available in the attachment. Contact Details Highgate Advisory Ltd. Iulia Trandafir +44 7516 787557 iulia@highgate.ltd

October 19, 2023 09:59 AM Central Daylight Time

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Minuteman Press Franchisees Chantal & Clifton Gideon Win Community Award, Receive Special Proclamation in Forest Park, GA

Minuteman Press International Inc

Chantal and Clifton Gideon are the owners of the Minuteman Press franchise in Forest Park, GA since June of 2021. Over the past two and a half years, Chantal and Clifton have built meaningful connections with their clients and business community. Minuteman Press in Forest Park is located at 1046 Main Street, Forest Park, GA 30297. As a result of their remarkable efforts, Chantal and Clifton were recognized earlier this year in August during National Black Business Month and awarded a Special Proclamation from the City of Forest Park. The Proclamation credits Chantal and Gideon with “serving the community with great distinction and pride” as well as “their strong grit and determination to go into business for themselves.” In addition, Chantal also completed the Leadership Clayton program offered by the Clayton Chamber of Commerce and was recognized as a member of the Class of 2023 for the program. Chantal shares her insights on networking and community involvement, building the business for over two years, and the support she’s received from Minuteman Press. What does this Special Proclamation award mean to you? What are some of the ways you are active in the community? Chantal Gideon: “To me this award serves as recognition of our involvement with the community of Forest Park and the positive relationships we’ve fostered together. It’s very important to be involved in the community as a business owner because more people know our brand, the products and services we offer as well as the quality of our work. Clifton and I are active members of our local Chamber of Commerce, we attend City Council meetings to keep abreast of community happenings as well as the rapid economic development occurring on the Main Street corridor of which our business is located. I also serve as an ambassador for our Chamber of Commerce where I attend ribbon-cuttings for new businesses and assist with welcoming new business members, etc. while offering print/marketing services to them.” What are your high-demand products and key growth areas? Chantal Gideon: “Our high-demand products and services includes business cards, books, EDDM, and flyers/brochures. We do a lot of paper printing for a wide variety of clients.” What marketing strategies have you found to be effective? Chantal Gideon: “Increasing our internet marketing spend has been very effective in keeping a constant flow of new customers/orders coming in. I am looking forward to further increasing our Minuteman Press internet marketing program spending by the end of this year due to how profitable this has been for us.” What was your background before franchising? What has the support been like for you? Chantal Gideon: “Before Clifton and I purchased our Minuteman Press franchise, I was a high school biology teacher and Clifton was an engineer at a local steel manufacturing company. Clay Trussell is our field rep and he is always super responsive with whatever we need. He’s always just a text, phone call or visit away whenever we need him. Tech support is always consistent and our RVP Dave Walton stays involved with our overall growth and long-term strategy.” Is there anything else you’d like to share? Chantal Gideon: “Networking within the community and building our brand awareness has been very rewarding. I anticipate continuing to cultivate these relationships!” Minuteman Press in Forest Park is located at 1046 Main Street, Forest Park, GA 30297. For more information, visit their website: https://minuteman.com/us/locations/ga/forest-park/ Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

October 19, 2023 10:00 AM Eastern Daylight Time

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Stanford Blood Center Adopts New FDA Blood Donation Guidelines for Enhanced Inclusivity

Stanford Blood Center

Stanford Blood Center ( SBC ) is thrilled to announce the implementation of the updated FDA blood donation guidelines known as the Individual Donor Assessment, effective October 19, emphasizing a more equitable and inclusive donor assessment process. Dr. Suchi Pandey, Chief Medical Officer for SBC, stated, “This historic change in approach to donor eligibility is significant progress. By asking all potential donors the same questions about their sexual behavior, this change reflects the fact that infectious diseases like HIV can be contracted by anyone, regardless of their gender or sexual orientation. Although we recognize that FDA will continue to review if additional updates can be made, Stanford Blood Center enthusiastically supports this change. The revamped process underscores a data-centric approach that ensures blood safety. Ultimately, the blood supply is supported by multiple layers of safety, including rigorous testing of blood donors with highly sensitive tests as well as the donor health questionnaire. The data from countries that have already implemented this change – including Canada and the United Kingdom – have shown that making this change does not put the safety of the blood supply at risk. Previously, certain sexual behaviors led to donor deferrals, but under the new guidelines, an "individual donor risk assessment" approach is adopted, focusing on high-risk sexual behaviors. Notably, any donor reporting new or multiple partners in the last three months will undergo further assessment, with specific guidelines around deferral periods for those taking PrEP or PEP medications. SBC has played a pivotal role in advocating for this change over many years, contributing data to the FDA, participating in the ADVANCE Study, and supporting AABB efforts to revise the Universal Donor History Questionnaire (UDHQ). This dedicated effort underpins the FDA’s shift in guidance, ensuring a safe blood supply while extending the inclusivity of blood donation. Stanford Blood Center remains steadfast in its mission to further enhance the policy, continuing to provide valuable data to the FDA for future improvements. This initiative reflects the first steps towards repairing relationships with the broader LGBTQ+ community and invites everyone to participate in this life-saving mission. Further information about the changes to donor eligibility, resources, and FAQs can be found here. Donation appointments can be made at stanfordbloodcenter.org, via the SBC app, by calling 888-723-7831 or texting 999-777. Donors should be in good health with no cold, flu, or COVID-19 symptoms. Be sure to eat well prior to donation, drink fluids, and bring a photo ID. If donors have been deferred at Stanford Blood Center in the past based upon MSM (Men-Who-Have-Sex-With-Men) criteria, please reach out to the SBC Resource Nurse at 650-725-7336 to confirm your eligibility and begin the process of requalification prior to coming in to donate. Donors with general eligibility questions can contact an SBC team member for assistance at 888-723-7831, by email at givebloodSBC@stanford.edu, or by texting 999-777. ### Stanford Blood Center (SBC) is an independent, community blood center that supplies blood products and testing services to multiple Bay Area hospitals and is a recognized leader in the fields of transfusion and transplantation medicine. SBC was created at the Stanford University School of Medicine in 1978 to meet the complex transfusion and transplant needs of Stanford Health Care and Lucile Packard Children’s Hospital Stanford, as well as provide clinical trial services and specialized blood products for researchers. Today, the center remains locally focused, serving community hospitals, patients and donors, while contributing to research and advancement that impact the world at large. More information is available at stanfordbloodcenter.org. Contact Details Liza Batallones +1 415-766-0846 stanford@landispr.com

October 18, 2023 01:07 PM Pacific Daylight Time

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How the Worker Shortage in Healthcare Could Impact Your Health

YourUpdateTV

A recent Harris Poll found that 68% of Americans are worried that the worker shortage in healthcare could have an impact on their own health. Recently, spokespeople from the American Academy of Physician Associates (AAPA), participated in nationwide satellite media tour to discuss the impact of the worker shortage in healthcare and how physician associates, or PAs, can help increase access to care. A video accompanying this announcement is available at: https://youtu.be/4XRJDYFt3R0 Healthcare workforce shortages are having a profound impact on patient access to care, with patients reporting feeling frustrated and anxious about their ability to get the care they need when they need it. The recent Harris Poll survey found that nearly three-fourths of all U.S. adults say the healthcare system isn’t meeting their needs, and more than 1 in 4 gave the healthcare system a failing grade. One of the most concerning ways provider shortages are impacting patients is the amount of time it is taking to get a needed health appointment. Patients are waiting an average of 3.9 weeks for a medical appointment. As one of the fastest growing medical professions in the country, PAs can make a positive and lasting impact on patient care. An overwhelming 91% of U.S. adults believe that PAs are part of the solution to addressing the shortage of healthcare providers and additionally, 90% of patients say that PAs increase access to care and make medical appointments easier to obtain. One significant issue is that PA practice laws vary by state across the country. The challenge here is that in far too many states, these laws haven't been updated to reflect the way medical care is delivered today. A resounding 91% of U.S. adults support updating PA practice laws and the mandate is clear: The public wants the healthcare system to be as efficient and accessible as possible and updating these laws is a win-win for patients and the entire healthcare system. For more information, please visit aapa.org/patientexperience. About the American Academy of Physician Associates (AAPA) AAPA is the national membership organization for all physician associates/physician assistants (PAs). PAs are licensed clinicians who practice medicine in every specialty and setting. Trusted, rigorously educated and trained healthcare professionals, PAs are dedicated to expanding access to care and transforming health and wellness through patient-centered, team-based medical practice. PA has been named one of the best jobs overall and one of the best healthcare jobs for the sixth year in a row by U.S. News & World Report The PA profession ranked number three this year in Best STEM jobs. Learn more about the profession at aapa.org and engage through Facebook, LinkedIn, Instagram, and Twitter. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 18, 2023 02:31 PM Eastern Daylight Time

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Feal Suspension Race Team Captivates Formula DRIFT Fans: Bakchis Takes Second Overall in 2023 Season

Feal Suspension

Formula DRIFT veteran Aurimas “Odi” Bakchis continued to impress hundreds of thousands of fans and fellow competitors at the Formula DRIFT season finale at Irwindale Speedway on October 13-14. With multiple podiums, Bakchis entered the final round of the 2023 FD season positioned fifth overall in the championship. During the event, he worked his Feal Suspension / GT Radial Nissan S15 up the steeply banked track and into second place both at the event and in the overall championship standings in front of a sold-out crowd. While Bakchis’ driving earned the respect of the judges and put him on the podium, his car build also earned the respect of the fans, who voted Bakchis’ Feal Suspension / GT Radial Nissan S15 as the 2023 “Fan Favorite Car.” As runner up in the entire Formula DRIFT PRO championship, Bakchis placed an exclamation point over an impressive showing all season by the entire Feal Suspension Race Team. Bakchis himself is owner and operator of the Feal Suspension Race Team, which took on two new drivers this season. Hailing from Norway, Simen Olsen joined Bakchis in the PRO championship driving the Feal Suspension Nissan S14.9. Olsen finished the season fourth overall, having earned three podium finishes throughout the season and the title of “Most Improved Driver” following his 2022 performance. Bakchis also brought on Ben Hobson to drive the Pedal Commander / Feal Suspension Nissan S14 in the PROSPEC championship. Hobson won two of the four rounds, qualified first in three rounds, and earned the title of 2023 PROSPEC Champion with the biggest points lead in the championship’s history. Overall, the team brought home six PRO podium finishes, including one event win by Bakchis in St Louis, as well as three PROSPEC podiums including two wins. The team finished second and fourth overall in the Formula DRIFT PRO standings and took first in the PROSPEC championship. The Feal Suspension Race Team is the only team with all team members finishing in the Top 5 for the 2023 season. Previously, Bakchis had finished third overall in the Formula DRIFT championship in 2017, 2019 and 2021, so his second place finish was a personal best as he concluded his 13th season of Formula DRIFT competition. With ten event wins under his belt and more than 20 career podium finishes, Bakchis continues to be a championship contender in a sport that is continuing to push the boundaries of precision driving and vehicle engineering. Bakchis' Feal Suspension Race Team is proving they are one to be watched in future Formula DRIFT seasons. EDITOR’S NOTE More images are available here: dropbox.com/sh/vdenezvapc9s3ml/AADFOjh_O5Dc3Dux6o4DYfuTa?dl=0 ABOUT FEAL SUSPENSION Feal Suspension has been in the business of servicing and tuning dampers since 2007. The focus has been on maintaining and improving damper performance in addition to sales of coilover suspension kits. Feal brand coilovers are built with years of tuning experience and testing utilizing not only shock dyno analysis, but also testing with professional drivers on autocross, road-race, rally, and professional drifting applications. The company is active in professional motorsports and constantly puts the suspension to the test. For more information visit fealsuspension.com Contact Details Feal Suspension LLC Amy Bakchis amy@fealsuspension.com Company Website https://fealsuspension.com/home/

October 18, 2023 08:15 AM Pacific Daylight Time

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AWARD-WINNING BEAUTY BRAND THE LIP BAR EXPANDS RETAIL SPACE WITH NEW FLAGSHIP STORE IN DETROIT

The Lip Bar

Expanding its retail footprint in Detroit’s thriving city of Motown’s urban-renaissance, The Lip Bar, the innovative beauty brand with inclusive and impactful cosmetics, is opening a new flagship store in the heart of Downtown Detroit in October, tripling its first store’s physical space with over 800-square feet. Since opening the first retail location in Parker’s Alley, Detroit in 2019, TLB has established a prominent authority within the Detroit community, providing a hub for women to be represented and celebrated, with a broad range of inclusive cosmetics including over 40 lipsticks for women of all backgrounds. Powered by intentionally safe formulations, high-performance, and quality products, the brand has exceeded customer expectations, leading to its continuous expansions to meet the demands of their consumers. “We are excited to expand our space in my hometown of Detroit because I owe everything to this city. Growing up here inspired my grit and relentless pursuit of excellence and equality. There are very few beauty destinations in the city and to build something beautiful in the heart of the city is a dream come true. Our new flagship store will reflect the creativity and beauty that Detroit has given so many. We plan on continuing to grow the TLB brand and servicing the needs of our consumers at the highest level.” Said TLB Founder Melissa Butler The Lip Bar ’s flagship store will feature an experiential shopping experience with a beauty bar for makeup services, along with its first ever brow bar, helping to fill the gap of professional treatments available in the Detroit area. Since launching in 2012, TLB has pioneered maximum impact cosmetics, and trailblazed into multiple retail doors including Target, Walmart, and recently launched in 3,000 CVS stores nationwide. Founder Melissa Butler strives to deliberately cater to women who like her, write their own story, and live their unfiltered truth to achieve success. In September 2022, TLB’s parent company, The Lip Bar Inc. announced that it had raised an oversubscribed $6.7M fundraising round to further grow its house of brands including TLB. The funding positioned The Lip Bar for growth in its existing and new retail channels, leading to the expansion of its flagship store as a place for the brand’s community to trial products in real time. Butler plans to scale and grow her business while continuing to disrupt the beauty industry, challenge societal norms of the past continuously and engage with TLB’s core consumer. About The Lip Bar TLB is a beauty brand started in the kitchen of Founder and CEO, Melissa Butler while working on Wall Street. Since her early days of developing formulations, The Lip Bar has become a pioneer on clean beauty and inclusion, proudly founded and owned by a self-made Woman of Color. Since its launch in 2012, Butler has been on a mission to change the way people think about beauty. Believing that all beauty brands have the capacity to represent all beauty lovers, while creating clean and exciting products. Contact Details First and Last PR thelipbar@firstandlastpr.com Company Website http://www.thelipbar.com

October 18, 2023 08:57 AM Eastern Daylight Time

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