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Health History on the Menu: This Thanksgiving Pass the Pumpkin Pie--and Grandma’s Health History

YourUpdateTV

Thanksgiving is a day filled with food, football, and conversations with family. While loved ones spend time together safely this Thanksgiving, they should consider talking about family health history. Recently, Susan Manley, senior vice president of Medical Services at Myriad Genetics and Ashley Dedmon, breast cancer previvor conducted a satellite media tour to talk about the importance of initiating health conversations at your holiday gathering. A video accompanying this announcement is available at: https://youtu.be/j0VMnkq1ij4 More than half (55%) of respondents to a recent Myriad Genetics Cancer Risk survey of women said that it’s important to know their cancer risk for “peace of mind.” Yet, 20% of women say they don’t talk about health issues in their family. This has potentially life-threatening consequences. Patients with a family history of breast, ovarian, uterine, or colorectal cancer may have a higher risk for developing these cancers. Getting answers to these questions may qualify your viewers for genetic hereditary cancer testing, which can help people and their clinician determine if they are at an increased risk of developing specific types of cancer. November is Family Health History Month. Encourage your audience to talk about family health history – it may save some lives. Myriad Genetics has an easy-to-complete family health history form to help start the conversation and take notes. During the holiday season, people can bring this form along to family gatherings and complete it by asking as many blood relatives, parents and grandparents, aunts and uncles, sisters and brothers about their family history. To learn more visit: myriad.com/KNOWYOURHISTORY BIOS Susan Manley, MS, MBA Senior Vice President, Medical Services Myriad Genetics, Inc. Salt Lake City, Utah Susan received her undergraduate degree in Biological Sciences from the University of Wisconsin-Milwaukee with a certification in biotechnology, her Master’s degree in Genetic Counseling from the University of Cincinnati, and her MBA from Loyola University in Maryland. She is an American Board of Genetic Counseling certified Genetic Counselor and holds a Genetic Counselor license in the state of Utah. She has been employed at Myriad Genetics for the past 28 years in both medical support and commercialization capacities and has been involved in the development of the commercial genetic testing market from medical, ethical, clinical, counseling, sales and marketing standpoints. Currently, she oversees a large staff of licensed genetic counselors who provide professional customer support and patient education for Myriad’s hereditary cancer and prenatal products. She is published in the medical literature including JAMA, JCO and Breast Cancer Research and Treatment. This combination of clinical knowledge and commercialization experience is unique and valuable in precision medicine space. Ashley Dedmon Breast cancer has impacted Ashley Demon’s family since before she was born - three generations of women in her family have been impacted by this disease. Ashley’s great grandmother, grandmother and mother all passed away from breast cancer, Ashley’s mother at only 42, when Ashley was 21. Cancer didn't stop there: her father was diagnosed with prostate cancer. Ashley’s hereditary mutations heightened her cancer risk. After taking the MyRisk® Hereditary Cancer Test, she learned she carried the BRCA2 gene mutation, putting her at an elevated risk for breast, ovarian and other cancers. After her first daughter had successfully weaned from breastfeeding, Ashley consulted with her doctors and came to the decision to have a prophylactic mastectomy, a procedure which could significantly reduce her risk of developing breast cancer. Since then, Ashley’s been living a normal life and has since given birth to a second daughter. Ashley’s doctors continue to actively monitor her health. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 14, 2023 10:00 AM Eastern Standard Time

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Green Lantern Solar Sponsors Team USA Cross Country Skiing Athlete Ava Thurston

Green Lantern Solar

Green Lantern Solar, a leading renewable energy development and finance company focusing on commercial solar and energy storage systems, is thrilled to announce its sponsorship of Ava Thurston, a promising talent on the Stifel U.S. Cross Country Ski Team. Ava, a native of Green Lantern Solar’s “hometown” Waterbury, Vermont, and a member of the Dartmouth College ski team, is set to embark on her first year with the national team, bringing with her a record of achievements in cross-country skiing. Green Lantern Solar renewed its support for Ava by sponsoring her headgear during this year’s cross-country season. The company previously sponsored Ava in her quest for the Junior World Cross Country Ski Championships, and this collaboration underscores its dedication to investing in the future of athletes in the region. “Ava has established herself as a force to be reckoned with in the world of cross-country skiing,” said Luke Shullenberger, Founder, Green Lantern Solar. “With three Junior National championships and eight Vermont State titles to her name, Ava’s dedication and passion for the sport have been evident from a young age. Her impressive journey also includes being a part of the Junior Worlds team, a testament to her exceptional skills and commitment to excellence in the field.” “Green Lantern Solar has been amazing in supporting me at international races these past few years, and I am very excited to be continuing my sponsorship with them,” said Ava. "As a skier who loves training and racing on snow, it means a lot to me to partner with a company leading the shift to more sustainable energies. I am quite proud to be repping Green Lantern Solar’s logo on my headgear this winter!” “As Ava embarks on her journey with the Stifel U.S. Cross Country Ski Team, Green Lantern Solar proudly stands beside her, offering unwavering support and encouragement,” said Scott Buckley, President of Green Lantern Solar. “Together, we look forward to witnessing Ava’s continued success and contributions to both the world of sports and the preservation of our environment.” Beyond cross-country skiing, Ava enjoys a wide range of activities, including hiking, reading and pursuing her education at Dartmouth College. Green Lantern Solar has a longstanding tradition of supporting the community through sponsorships of various non-profit organizations, sports clubs and environmental awareness initiatives. About Green Lantern Solar Green Lantern Solar is a vertically integrated regional renewable energy development company with a particular emphasis on turn-key commercial solar solutions for municipal, education, healthcare and government entities. Green Lantern works with landowners to revitalize and re-develop low-value sites such as brownfields, landfills, quarries/pits/extraction sites and other challenging real estate. The company provides a full suite of services: development, financing, construction and operations, maintenance and asset management. For more information, https://www.greenlanternsolar.com/, on LinkedIn and @GrnLntrnSolar on X/ Twitter. Contact Details Leah Wilkinson +1 703-907-0010 leah@wilkinson.associates Company Website https://www.greenlanternsolar.com/

November 14, 2023 08:37 AM Eastern Standard Time

K3 Elevates Commitment to Homeless Veterans' Lives through PATH Partnership

K3 Holdings

K3 Holdings, a prominent privately held real estate investment firm boasting an expansive nationwide portfolio, is commemorating Veterans Day by spotlighting its collaboration with People Assisting The Homeless (PATH). This partnership reflects the company's dedication to transforming challenges into opportunities, particularly addressing the critical issue of homelessness among the veteran community. Through this partnership with PATH, K3 Holdings/Alpine is not only providing shelter but also fostering an environment where veterans can regain their footing and reclaim their independence. As the nation prepares to honor the sacrifices of servicemen and women, K3 Holdings/Alpine is extending profound appreciation to the courageous individuals who have safeguarded the nation. Many veterans reside in properties managed by K3 Holdings/Alpine, enriching the fabric of communities as friends and neighbors. "On this Veterans Day, we are renewing our commitment to stand with our veterans and echoing the sentiment that no hero who defended our freedom should ever be without a home,” stated Nathan Kadisha, Principal of K3 Holdings. “Through our collaboration with PATH, we are not just addressing homelessness, we are building bridges to hope, and a future filled with possibilities. “Veterans residing in K3 Holdings/Alpine-managed properties are not just tenants, they are an integral part of the community fabric,” Nathan Kadisha continued. "As we unite in gratitude for our veterans, let us also unite in action. K3 Holdings/Alpine invites our community to join in support of PATH, ensuring that every veteran, who stood tall for our nation, now stands tall in dignity and security,” stated Michael Kadisha, Principal of K3 Holdings. “Together, we can rewrite the narrative for homeless veterans, providing them with the support they deserve." About K3 Holdings: K3 Holdings is a privately held real estate investment firm committed to transforming communities and improving housing quality and safety. Their extensive investments have led to remarkable enhancements in their property portfolio, reflecting their unwavering commitment to delivering reliable, safe, and comfortable housing options - https://k3holdings.com/. About People Assisting The Homeless (PATH): People Assisting The Homeless (PATH) is a non-profit organization committed to ending homelessness for individuals and families. PATH provides comprehensive services and support, guiding individuals from homelessness to stable housing and brighter futures - https://epath.org/. ### Contact Details Dan Rene +1 202-329-8357 dan@danrene.com

November 10, 2023 04:00 PM Eastern Standard Time

Kasasa, Charlie Rocket, and Community Banks and Credit Unions Nationwide Exceed 300,000 Acts of Kindness During Best Day Ever Event

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/Lq4dcMY6RAM Community banks and credit unions across the country joined together to kick off the Best Day Ever event, which continued through the weekend from November 3-5. With their outpouring of kindness and community action, the original goal of 100,000 acts of kindness was exceeded within the opening hours, reaching more than 300,000 acts of kindness by the end of the weekend. This is the first time community financial institutions have come together for such an event, demonstrating their local impact and the scale of their network. Kasasa, which offers free reward checking accounts that have paid nearly $3 billion in rewards exclusively through community banks and credit unions, and Charlie Rocket's Dream Machine, partnered with hundreds of community banks and credit unions across the country to kick off the Best Day Ever event on November 3rd. The weekend culminated with a celebration at the Dream Factory hosted by Charlie Rocket and Gabe Krajicek, CEO of Kasasa. "The Small Towns Big Dreams Tour put a spotlight on the values of kindness and human connection," said Krajicek, CEO of Kasasa. "These are the same values that community banks and credit unions show every day in supporting the communities that they serve. They are the foundation of their vibrant local economies, so it only makes sense that they are starting the groundswell to inspire others to join in the weekend kindness." The Best Day Ever was a nationwide effort on behalf of Kasasa, Charlie Rocket, and hundreds of community banks and credit unions with the shared goal of reaching 100,000 acts of kindness in a single weekend. The campaign exceeded this goal with over 300,000 acts of kindness and tangibly impacted thousands of lives within small towns and big cities alike, leading to smiles all around, heartwarming gifts, encouraging messages, and so much more. "Community financial institutions may not have $2 billion marketing budgets like the Wells Fargos and Chases of the world," said Krajicek. "However, they show up on an individual level, every day for the people in their communities. This event demonstrated how they are a vital part of their local economies and that one-on-one personal interactions matter. Pair this human connection with world class Kasasa products and you have something mega banks can't touch. Together, we're on a mission to change where Americans banks...back in their communities." "I love how many people turned out to spread kindness in their community," said Rocket. "It shows that this is what the world needs right now." For more information, visit KASASALOVE.COM About Kasasa Based in Austin, Texas, Kasasa® promotes community banks and credit unions and inspires people to bank locally so they can do more good. An award-winning fintech and marketing services company, Kasasa provides reward checking accounts people love, the first-ever loan with Take-Backs™, and ongoing expert consulting services to community financial institutions. Kasasa serves hundreds of community financial institutions nationwide, representing over 3 million consumer bank accounts across 3,400+ branches in all 50 states. Since 2003, Kasasa financial institutions have given back nearly $3 billion in rewards to Kasasa account holders. For more information, visit www.kasasa.com, Instagram, TikTok, Facebook, or LinkedIn. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 10, 2023 09:00 AM Eastern Standard Time

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Holiday Kick-off!

News Media Group, Inc.

Contact Details Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

November 10, 2023 07:00 AM Eastern Standard Time

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Two British Beauty Icons Unite: UK-Based Revive Collagen Announces Celebrity Hairstylist Chris Appleton as its First U.S. Ambassador

Revive Collagen

Revive Collagen, Europe's fastest-growing liquid collagen brand, today announced its expansion into the U.S. market alongside its first U.S. ambassador, Chris Appleton, the conceptual and trusted personal hairstylist to some of the world’s biggest stars; Kim Kardashian, and Jennifer Lopez. Founded in the U.K. in 2020 by co-founder and national TV personality Samantha Faiers, Revive Collagen launched as a result of Samantha Faiers suffering from hormonal and postpartum acne after the birth of her second child. After discovering the lack of ingestible collagen options in the marketplace and two years of development in the UK’s top lab, Revive Collagen quickly became the most sought-after premium collagen brand in Europe, selling one box every 90 seconds. “Partnering with Chris marks a monumental milestone for us,” said Samantha Faiers, Co-Founder of Revive Collagen. “He's a true pioneer in the hair and beauty industry, with unmatched passion and dedication. His commitment to empowering people to feel their best resonates deeply with our core values at Revive Collagen. It's why we love him - not only for his expertise but also for embodying the charm of a true British gent.” Revive Collagen intends to use its partnership with Chris Appleton to not only inform about the visible skin improvements of incorporating collagen into your existing beauty routine but also to educate about the overall benefits of collagen for optimal health and wellness. "As someone deeply dedicated to maintaining a consistent skincare and wellness routine, I was thrilled to discover Revive Collagen,” said Chris Appleton. “This all-in-one supplement is a game changer, and the convenience of these delicious ready-to-drink sachets is a lifesaver for someone like me, who is always on the move. I am absolutely thrilled to introduce this revolutionary collagen supplement to my clients and fellow beauty enthusiasts across the United States. My partnership with Revive Collagen is poised to redefine beauty standards and elevate the way we care for ourselves, inside and out." Revive Collagen uses up to 10,000mg of Type 1 hydrolyzed marine collagen, which is the closest to the collagen naturally found in our bodies. It is also a critical factor in maintaining the elasticity and firmness of the skin, as well as the overall health of the hair and nails. Revive Collagen uses collagen in liquid form, which is superior in bioavailability compared to other forms of collagen, with up to 95% absorption rates. It’s also 20 times the strength of the average collagen tablet. All products are dairy-free, gluten-free, soy-free, and lactose-free, with no artificial sweeteners or colors. Revive Collagen’s ready-to-drink collagen range contains 14-day and 28-day packs, providing an all-in-one beauty shot that caters to various beauty and skin concerns: Original with 8,500mg of Type 1 hydrolyzed marine collagen, Aloe Vera, and Hyaluronic Acid in a citrus flavor Enhanced Plus with 10,000mg of Type 1 hydrolyzed marine collagen, Retinol (Vitamin A), and your daily essential vitamins B6, B12, C & D in a tropical flavor Revive Collagen is the ultimate convenient and stylish addition to anyone’s beauty and grooming routine, delivering tangible results to the skin, hair, and nails in just six to eight weeks with consistent daily use. Revive Collagen is available to purchase at www.saks.com. For more information, visit their website or for the latest updates, visit @ReviveCollagen. Hi-res images, interviews, and media samples are available upon request. ABOUT REVIVE COLLAGEN Launched in August 2020, Revive Collagen is a luxury liquid collagen brand containing high doses of type 1 hydrolyzed marine collagen to enhance beauty from within. specifically developed to enhance beauty from within. Proudly British with quality at its core, Revive Collagen offers uniquely formulated, ready-to-drink collagen, which delivers real results to the hair, skin, and nails within 6-8 weeks. Contact Details Revive Collagen Rachael White rachael@revivecollagen.com Six One Agency Khortlyn Cole khortlyn@six-one.com

November 09, 2023 11:00 AM Pacific Standard Time

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How Over-The-Counter Medicines Could Impact Your Blood Pressure

YourUpdateTV

Would it surprise you to know that nearly half of all adults in the country have elevated blood pressure, and most don’t even know it? Yet only 30% have spoken with a healthcare professional about the adverse effects some over-the-counter medicines can have on their blood pressure. Recently, Dr. Mitch Elkind, American Heart Association’s Chief Clinical Science Officer, conducted a satellite media tour to share precautionary measures that people with high blood pressure need to take before using over-the-counter medications, especially if they have pre-existing conditions or are on other medications. A video accompanying this announcement is available at: https://youtu.be/x7bVSA55fJ0 High blood pressure, (also referred to as hypertension) is when your blood pressure, the force of blood flowing through your blood vessels, is consistently too high. The best way to know if you have high blood pressure it is to have your blood pressure checked. How to use a home blood pressure monitor Be still. Discuss how to use your home blood pressure monitor with your health care professional. Don't smoke, drink caffeinated beverages or exercise within 30 minutes before measuring your blood pressure. Empty your bladder and ensure at least five minutes of quiet rest before measurements. Sit correctly. Sit with your back straight and supported (on a dining chair, rather than a sofa). Your feet should be flat on the floor and your legs should not be crossed. Your arm should be supported on a flat surface, such as a table, with the upper arm at heart level. Make sure the bottom of the cuff is placed directly above the bend of the elbow. Check your monitor's instructions for an illustration or have your health care professional show you how. Measure at the same time every day. It’s important to take the readings at the same time each day, such as morning and evening. It is best to take the readings daily, ideally beginning two weeks after a change in treatment and during the week before your next appointment. Take multiple readings and record the results. Each time you measure, take two readings one minute apart and record the results using a printable (PDF) tracker. If your monitor has built-in memory to store your readings, take it with you to your appointments. Some monitors may also allow you to upload your readings to a secure website after you register your profile. Don't take the measurement over clothes. If you get a high blood pressure reading If your blood pressure is higher than 180/120 mm Hg and you are experiencing signs of possible organ damage such as chest pain, shortness of breath, back pain, numbness/weakness, change in vision or difficulty speaking, do not wait to see whether your pressure comes down on its own. Call 911, as this is an emergency. A single high reading is not an immediate cause for alarm. If you get a reading that is slightly or moderately higher than normal, take your blood pressure a second time and write the results of the two measurements down. Consult your health care professional to verify if there’s a health concern or whether there may be any issues with your monitor. If your blood pressure readings suddenly exceed 180/120 mm Hg, wait five minutes and test again. If your readings are still unusually high, contact your health care professional immediately. You could be experiencing a hypertensive crisis. AHA recommendation The American Heart Association recommends home monitoring for all people with high blood pressure to help the health care professional determine whether treatments are working. Home monitoring, or self-measured blood pressure, is not a substitute for regular visits to your physician. If you have been prescribed medication to lower your blood pressure, don't stop taking your medication without consulting your health care professional, even if your blood pressure readings are in the normal range during home monitoring. Understanding Over-the-Counter (OTC) Medications and High Blood Pressure Look for warnings related to high blood pressure medication. Always read the labels on all over-the-counter medications, especially if you have high blood pressure, also known as hypertension. Look for warnings to those with high blood pressure and to those who take blood pressure medications. If you have high blood pressure and certainly if you are on prescription medication, consult your health care professional before taking any over-the-counter medications or supplements. Be careful with supplements or natural (naturopathic) remedies. There are no special pills, vitamins or drinks that can substitute for prescription medications and lifestyle modifications. Talk to your health care professional before taking any over-the-counter drug or supplement that claims to lower your blood pressure. They may not work as advertised and/or may interfere with other medications. In fact, some can even raise your blood pressure. Decongestants may raise your blood pressure. People with high blood pressure should be aware that the use of decongestants may raise blood pressure or interfere with the effectiveness of some prescribed blood pressure medications. Be aware of over-the-counter cold and flu preparations that contain decongestants as well. Discuss any medications you wish to use with your health care professional. Check the sodium content. Some over-the-counter medications are high in sodium, which can also raise blood pressure. Look at the active and inactive ingredients lists for words like “sodium” or “soda.” Note the amount of sodium in the medication. People with high blood pressure should consume less than 1,500 mg of sodium per day from all sources — one dose of some over-the-counter medications can contain more than a whole day’s allowance. Other drugs and substances that can raise your blood pressure include: Alcohol Amphetamines Antidepressants Atypical antipsychotics (for example, clozapine and olanzapine) Caffeine Cocaine Oral contraceptives Non-steroidal anti-inflammatory drugs, or NSAIDs (for example, ibuprofen and naproxen sodium) Systemic corticosteroids (for example, prednisone and methylprednisolone) Do not stop taking any prescribed medications without discussing with your health care professional. To learn more visit: heart.org/bptools About Talent Mitchell S. V. Elkind, MD, MS, FAAN, FAHA is a tenured Professor of Neurology and Epidemiology at Columbia University, and the Chief Clinical Science Officer at the American Heart Association as of September 2022. He received his medical degree from Harvard Medical School, and he trained in Internal Medicine at Brigham and Women’s Hospital and in Neurology at Massachusetts General Hospital, both in Boston, MA. He completed a fellowship in Vascular Neurology and Neuroepidemiology at Columbia University Medical Center. Dr. Elkind holds a Master’s degree in Epidemiology from Columbia’s Mailman School of Public Health. Dr. Elkind’s research focuses on stroke prevention, inflammatory and infectious biomarkers in stroke risk prediction, atrial cardiopathy, immune therapy for acute stroke, and vascular causes of cognitive aging. He is the second neurologist to serve as President of the American Heart Association (AHA) in its 100 year history, from 2020-2021. About the American Heart Association The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations and powered by millions of volunteers, we fund innovative research, advocate for the public’s health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for nearly a century. Connect with us on heart.org, Facebook, X, or by calling 1-800-AHA-USA1. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 09, 2023 10:57 AM Eastern Standard Time

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Lopez Performance and Sean Smith Designs debuted 1969 Chevrolet Camaro "Illicit" at 2023 SEMA Show

Lopez Performance

“The concept for 'Illicit' was inspired by modern muscle car innovation such as the ZL1,” said designer Sean Smith. “Jesus Lopez from Lopez Performance wanted to keep the classic silhouette of the ’69 Camaro while accenting it with contemporary design cues such as aero parts forged from carbon fiber, a better stance, and more. “After agreeing on the exterior sketches with owners JR and Celeste Villarreal, we focused on 3D design to create the splitters, rocker panels, hood and decklid spoiler,” Smith continued. “Designing on the computer allowed us to refine the proportions and details such as the fillets and specific radii. The trick was balancing our re-imagining with classic details such as the multi-piece billet grille.” Engineered by Martin Horton at Blue Point Scan and machined by EVOD Industries, what appears at first sight to be a classic ’69 Camaro grille is actually a multi-piece design with precise carbon inlays. It’s the mouthpiece for the 1200hp Dart LSX engine that lurks under the Lopez Performance carbon fiber hood manufactured by Speedkore. Fitted with a 2.9L Whipple supercharger, the Dart features an industry-leading Aeromotive fuel system to ensure consistent power using an in-tank TVS Brushless Pump, Extreme Flow EFI Regulator, and Pro-Series in-line filter. Drawing from The Aeromotive Group’s portfolio of companies, stainless steel Doug’s Headers were connect to a 3” stainless steel custom exhaust with low-profile mufflers from JBA Performance Exhaust. Custom colored Taylor wires were also fitted to provide consistent spark to the Dart. The engine is backed by a Bowler-built T56 Magnum six-speed transmission connected to the very first all-carbon fiber ProMod driveshaft, which was custom-developed by Aeromotive for “Illicit.” With the powertrain resolved, the stunning paint was created by Jesus and the Lopez Performance crew. “We wanted something shocking yet seductive. We mixed up Solar Bronze, which flips from a honey hue to a bright bronze with muted charcoal mid tones. In sunlight, the car looks like it’s on fire as you move around it. The effect is sensational and the tones work well with the black trim and carbon fiber accents that create contrast on our high-horsepower build,” Lopez told us. Designed by Smith, the interior was created by Gabe’s Custom Interiors in San Bernadino, CA. As a family business run by Jesus’ father, the interior combined luxury and performance elements, the Camaro features custom Recaro seats featuring carbon fiber rear shells and upholstery by Gabe’s in truffle brown leather accented with vanilla. Following Smith’s designs, Gabe’s Custom Interiors created the new dashboard and center console, as well as a aluminum instrument cluster that was 3D modelled and milled before gauges from Classic Instruments were installed. The steering wheel was also designed and machined specifically for this application. The finished result is a stunning interpretation of the iconic ’69 Camaro that was unveiled in The Aeromotive Group booth at the 2023 SEMA Show and will be seen at numerous shows throughout the year. EDITOR’S NOTE Location photography of the car and the full spec list is available here: https://www.dropbox.com/sh/ns6o0nm6u5829k0/AAC2bX-L46ZWSoK5rVgArHVsa?dl=0 Sean Smith renderings of the 1969 Camaro ‘Illicit’ are available here: dropbox.com/sh/uu8473d6zn94alz/AACahIs1IxJqIpbQhud72xELa?dl=0 ABOUT LOPEZ PERFORMANCE Lopez Performance has worked with the best in the industry to claim its rank among the top American car builders. With numerous awards going to this families business dating back to many popular Boyd Coddington designs, the family business is responsible for cars featured on countless magazine covers, Good Guys awards, SEMA awards, and more. Please visit lopezperformance.com for more information Contact Details Greg Emmerson greg@theidagency.com Company Website https://lopezperformance.com

November 09, 2023 06:55 AM Pacific Standard Time

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Big and Growing Need for Senior Care: Empowering Family Caregivers to Get the Supportand Guidance They Deserve

YourUpdateTV

November marks National Family Caregivers Month, a time to bring attention to the challenges faced by those caring for aging parents. Recently, Tatyana Zlotsky, President of A Place for Mom (APFM), conducted a satellite media tour to share vital insights and tips for family caregivers navigating the world of senior care. A video accompanying this announcement is available at: https://youtu.be/dUjQA6H_26Y There is a big and growing need for senior care, as the number of seniors is rapidly increasing and is projected to reach over 80 million by 2040. Today, 41 million Americans are unpaid caregivers for seniors, most often the adult daughter or son of their aging parents. As the senior population grows, family caregivers face serious challenges. A Place for Mom issued its new State of Caregiving Survey, showing that an overwhelming majority or caregivers are physically, mentally, and financially at risk. 82% have had to make sacrifices to provide adequate care. Nearly all (96%) reported being emotionally drained, with more than half feeling this way often or all the time. And 75% who were employed prior to assuming the caregiver role said they have less time to focus on work or have had to quit their jobs altogether to provide care. “These findings reveal some of the hard truths being faced by caregivers as they struggle to care for their aging parents and loved ones,” said Zlotsky. “Navigating the process of finding the most suitable senior care is not easy. There are three important things to consider – care needs, costs, and lifestyle.” First is care needs. Zlotsky shared that as seniors face a variety of physical and mental challenges, they require more and more assistance with their Activities of Daily Living. A Place for Mom finds that nearly all seniors they work with need some daily support, and more than 40% need extra help associated with dementia. The second is costs. “Families need help to better understand senior living costs in their area and options on how to pay,” said Zlotsky. At A Place for Mom, two-thirds of the families they work with have shared that they do not feel prepared when it comes to senior care costs and need help to better understand options and how to pay. “Lastly, families want to find a place where their parents will feel right at home -- a warm environment that helps them experience joy and feel a sense of community,” said Zlotsky. “This is where amenities and activities play an important role in helping mom or dad with the transition.” A Place for Mom has a team of senior living advisors who help caregivers navigate this journey end to end, all at no cost to families. “We start with a simple but very important question: tell us about your mom, dad, aunt, or uncle,” said Zlotsky. The expert advisors then gather critical information ranging from mobility, medication, and bathing assistance to mom’s favorite meals and activities. They then match those needs with preferred options and budget in order to make personalized recommendations for home care or senior living options to best assist the family. For senior living specifically, A Place of Mom also serves as a concierge to help families set up tours, understand feedback, and support the moving process. Special benefits and resources for veterans and their families: There are more than 8 million veteran seniors in the U.S. And at A Place for Mom – the veteran community is critically important. In fact, more than 30% of the families A Place for Mom helps are veteran families. “Veterans and their spouses may qualify for the VA Aid & Attendance benefit to help pay for senior care,” said Zlotsky. However, A Place for Mom’s survey revealed that more than two-thirds of veteran families don’t know how to access this monetary benefit or even understand it. A Place for Mom expert advisors are knowledgeable about VA benefits for senior care and help families understand what benefits are available. Their advisors’ expertise has helped families secure more than $8 million in financial aid annually. To expand their impact and help more veteran seniors and their families, A Place for Mom is joining forces with USAA, the leading veterans organization for financial resources, with over 13M members. Visit aplaceformom.com to learn more about A Place for Mom’s services and connect with a local expert advisor. About Tatyana Zlotsky Tatyana Zlotsky is the President of A Place for Mom, Inc., the leading online platform connecting families searching for senior care with a team of expert, local advisors providing insight-driven, personalized solutions. In this role, Tatyana leads the sales and marketing teams and is responsible for delivering on the company’s mission to enable caregivers to make the best senior living decisions. Since joining, Tatyana has served in various leadership roles at A Place for Mom and has successfully helped to transform the brand and overall family experience, which helps over 300K families per year. Tatyana joined A Place for Mom from American Express, where she spent nine years driving digital transformation as the VP/GM of Acquisition and Digital Innovation and was responsible for driving revenue growth in the U.S. Small Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 07, 2023 10:42 AM Eastern Standard Time

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