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FanDuel Named ‘Most Innovative Sportsbook’ by Sports Betting Journalists in New HPL Digital Sport Study

HPL Digital Sport

HPL Digital Sport, (HPLDS) a specialty division within Hot Paper Lantern focused on building brand, partnerships and user growth within the sports betting, sports technology and iGaming industry, today released its new study State of the Sportsbook: Media Scoreboard on Innovation. The study measures the opinions and perspective of the media who regularly write about the sports betting industry on topics like: which are the most innovative sports betting operators, the technological elements most likely to make the most impact in 2023 and which new entrants to the market can challenge current leaders in the space. To contrast the media’s opinions, HPLDS also interviewed more than a half-dozen sports betting industry consultants to obtain their views. “In a very nascent industry like sports betting, the media hold a very important position as the group that sits across the entire market, talking to every company and executive on topics ranging from technology, new products and services, pain points, wins and innovation. While many opinions and anecdotes have been shared on who leads the market, there has never been a definitive study completed to put quantitative and qualitative data behind these ideas,” said Ed Moed, CEO of HPL Digital Sport. “As thought leaders in the space, we felt it necessary to create this content but also accentuate this data with commentary and opinions from the most respected and visionary sports betting consultants in the industry. We hope this series of studies and our Media Scoreboard become the industry standard bearer for years to come.” When it comes to the most innovative operator, it’s FanDuel and everyone else In a weighted ranking, the media named FanDuel as the most innovative sports betting operator in a landslide, scoring 55 points. FanDuel more than doubled the points of the Second Place and Third Place finishers, PointsBet (24) and DraftKings (20), respectively. Rounding out the Top 5 list included BetMGM in Fourth Place with 9 points and Bet365, Caesars and Circa all tied for Fifth Place with 7 points. Among new sportsbooks joining the market, the media believe 2023 is Fanatics’ year to lose When choosing the most anticipated new entrant in the market, the media overwhelmingly chose Fanatics as the company they feel will have the biggest impact in sports betting. The potential Disney (ESPN)/DraftKings partnership came in second while Betr rounded out the top three. Subsequently, the media survey also felt Fanatics’ announcement to officially launch its sportsbook was the top story of 2022 showing a betting operator “revolutionizing the market and leading to potential change in 2023.” Fanatics’ launch beat out other top stories including the Disney (ESPN) teaser announcement of an upcoming strategic partnership with DraftKings, DraftKings integration with Amazon’s Thursday Night Football package and FanDuel’s announcement of its pullback of promotional dollars. The media prioritized User Experience and Engagement as the most important innovative practice in sports betting In an industry deep in an arms race to secure new and sustainable users, when given a list of the most innovative practices, the media found User Experience and Engagement to be the industry’s top priority, followed by: User Experience and Engagement Product Differentiation Development of Next Generation Technologies Fiscal Responsibility Brand Development Strategic Partnerships Influencer Deals In-play betting seen as the innovation most likely to gain momentum in 2023 In-play betting secured 42%, and the majority of the response, from the media as the innovation most likely to gain momentum in 2023. While in-play betting drew the most attention, other imminent innovations mentioned highlight the expanding betting ecosystem and capabilities users can begin to expect to gain traction in the near future including, the evolution of sports betting content (17%), universal wallet (8%) and the gamification of sports betting (8%). “The consultants we interviewed all agreed with the media’s assessment of the sports betting innovation landscape. However, adding to the media’s perspective, the consultants warned this is not the time for any company, new entrant or incumbent, to rest on their laurels,” said Moed. “Innovation isn’t about winning the moment but a mindset of continuous improvement. The companies and sportsbooks who will make moves on our Scoreboard in the future will undoubtedly have a deep focus on the end user experience, as well focusing on any real ways each can be unique in its own value proposition to sports bettors.” The State of the Sportsbook is the first industry study collecting the data and opinions of the sports betting media and the most influential industry consultants, as well. HPLDS was the first to capture the data behind needs, behaviors and wants of the emerging sports bettor in its flagship study, The State of the New Sports Bettor in 2020. In 2021, HPLDS was the first company to obtain data and insights from sports betting executives in its State of the Sports Betting Industry: User Expectations vs. Executive Realities study. The study was conducted between Jan. 12-23, 2023, leveraging the insights of more than two dozen top-tier business and sports betting trade reporters covering the business of the sports betting industry. About HPL Digital Sport HPL Digital Sport is a specialty division focused on the sports betting, fantasy, and igaming spaces within Hot Paper Lantern, a multi-disciplined brand, marketing and communications firm. We build brand relevance and thought leadership, while driving growth for sports betting, fantasy and sports technology companies through our core capabilities of branding, public/media relations, performance marketing, social media and sophisticated design. www.hpldigitalsport.com Contact Details Michael Adorno +1 212-931-6143 madorno@hotpaperlantern.com Company Website https://www.hpldigitalsport.com/

March 02, 2023 02:00 PM Eastern Standard Time

DGTL subsidiary Engagement Labs says latest contract renewal comes from on-line audio content sector

DGTL Holdings Inc.

DGTL chief commercial officer Steven Brown joined Steve Darling from Proactive to share news its subsidiary Engagement Labs has signed a renewal deal with a huge on-line audio content provider that currently hosts the largest library of audiobook and podcasts in the world. Brown told Proactive this data-analytics service agreement will look at two key studies to deliver deep insights into both brand and audience to attract new digital advertisers. This will include word-of-mouth and core audience and influencer segments. Contact Details Proactive Canada +1 604-688-8158 na-editorial@proactiveinvestors.com

March 02, 2023 01:17 PM Eastern Standard Time

Video

The Publisher Desk Named to Inc. 5000 Regionals Fastest-Growing Companies List

The Publisher Desk

The Publisher Desk, one of the country’s top integrated audience development and content monetization partners for digital publishers, today announced that it has earned a spot on the Inc. 5000 Regionals List of the Northeast Region’s Fastest-Growing Companies, with a rank of No. 117. “We are incredibly proud of our entire team for helping us achieve this important milestone,” said Jeff Misenti, co-founder of The Publisher Desk. “Over the past several years, we have seen tremendous growth. We look forward to building on those successes in 2023 and beyond.” Founded in 2014, The Publisher Desk provides technology, advertising operations, and sales and marketing to empower sports, lifestyle and business media brands and helps them connect with their audience and value-aligned advertisers. In the past four years, the company has experienced revenue growth of 135%, which has allowed The Publisher Desk to invest in its world-class staff and add both independent and owned-and-operated publishers to its portfolio, including its flagship sports site, Sportsnaut. “I want to thank our entire team for their hard work and dedication,” said Christopher Ward, co-founder of The Publisher Desk. “Inclusion in the Inc. 5000 list of fastest-growing companies in the Northeast is testament to our employees. From prospecting and sales to marketing integration, The Publisher Desk team routinely goes above and beyond to help our clients grow their businesses.” The 2023 Inc. 5000 Regionals are ranked according to percentage revenue growth when comparing 2019 and 2021. To qualify, companies must have been founded and generating revenue by March 31, 2019. They had to be U.S.-based, privately held, for-profit and independent—not subsidiaries or divisions of other companies—as of Dec. 31, 2021. The minimum revenue required for 2019 is $100,000; the minimum for 2021 is $1 million. “This year’s Inc. 5000 Regional winners represent one of the most exceptional and exciting lists of America’s off-the-charts growth companies,” said Scott Omelianuk, editor-in-chief of Inc. Magazine. “They’re disrupters and job creators, and all delivered an outsize impact on the economy. Remember their names and follow their lead. These are the companies you’ll be hearing about for years to come.” About The Publisher Desk The Publisher Desk, based in New York with offices in London and South Florida, is a fully integrated audience development and content monetization partner to digital publishers, in addition to publishing several owned and operated sites. The company, founded in 2014, helps websites increase advertising revenues and reduce operational costs. Our team provides the proper resources, direction, operations, technology, and support for digital business, empowering sports, lifestyle & business media brands to connect with their audience and value-aligned advertisers. Contact Details For The Publisher Desk press@publisherdesk.com Company Website https://www.publisherdesk.com/

March 02, 2023 10:02 AM Eastern Standard Time

Guild Esports launches Guild Studios

Guild Esports PLC

Guild Esports PLC (LSE:GILD, OTCQB:GULDF) CEO Jasmine Skee speaks to Proactive's Thomas Warner after announcing the launch of Guild Studios, an in-house production and creative agency designed to connect brands and media owners with esports, gaming, Gen-Z and Gen-Alpha audiences. Skee also gives an update on some recent staffing changes at Guild and looks ahead to what's next for the company. Contact Details Proactive UK Ltd Proactive UK Ltd +44 20 7989 0813 uk@proactiveinvestors.com

March 02, 2023 04:59 AM Eastern Standard Time

Video

News Release

Evofem Biosciences Inc. (OTC:EVFM): Here Are Latest News & Updates

TopNewsGuide - Market News & Commentary

Women’s sexual and reproductive health is one of the more important things that is now being addressed by the healthcare industry in a much more focused manner. There is significant demand for products that fulfill the unmet needs of women’s healthcare and a company that is now making significant strides in that direction is Evofem Biosciences Inc. (OTCMKTS:EVFM). The company is involved in the development and commercialization of innovative products which are meant to fulfill the unmet sexual and reproductive health needs of women. The first product from the company that had been approved by the United States Food and Drug Administration is Phexxi, an on-demand, hormone-free prescription vaginal gel contraceptive. The product is sold in boxes of 12 pre-filled applicators and can be applied 0-60 minutes prior to the sexual act. As it happens, Evofem was in the news on February 28 when it announced that the telehealth major SimpleHealth started offering its product Phexxi. The fact that the company’s product would now be available to a larger number of customers could be seen as a major positive. Saundra Pelletier, who is the Chief Executive Officer of Evofem, spoke about the latest development as well. She noted that the latest partnership was part of the company’s long-term strategy to make the product far more accessible to women who may need it. However, that is not all. The offering from SimpleHealth is also going to offer important resources, contraceptive counseling, and education about women’s health. SimpleHealth also offers online prescriptions, free home delivery, and automatic refills as a result it is going to open up a dynamic new market for Phexxi. At this point SimpleHealth has as many as 120 branded and generic products including contraceptives. However, Phexxi would be the first hormone-free contraceptive that it would offer. While the partnership with SimpleHealth was a major deal for Evofem, the company made an announcement about another major milestone for Phexxi the day before on February 27. The company announced two more patents related to Phexxi and its labeled indication had been listed in the Approved Drug Products with Therapeutic Equivalence Evaluations that is published by the FDA. In popular parlance, the publication is called the Orange Book. It was another significant development and one that could only be a positive for the product in the long run. Pelletier noted that it was an important step for the company since it was going to further strengthen its patent portfolio. However, she went on to add that Evofem was focused on expanding its intellectual property portfolio in the United States and abroad. The original patent for the product had been issued by the United States Patent and Trademark Office back in May last year and it would expire in March 2033. The two newly listed patents cover contraception with the use of L-Lactic Acid Phexxi formulation and compositions with L-Lactic Acid. Both of which are specifically related to the Phexxi formulation from Evofem. Disclaimers: The Private Securities Litigation Reform Act of 1995 provides investors a safe harbor in regard to forward-looking statements. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, assumptions, objectives, goals, assumptions of future events or performance are not statements of historical fact may be forward looking statements. Forward looking statements are based on expectations, estimates, and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward looking statements in this action may be identified through use of words such as projects, foresee, expects, will, anticipates, estimates, believes, understands, or that by statements, indicating certain actions & quotes; may, could or might occur Understand there is no guarantee past performance is indicative of future results. Investing in micro-cap or growth securities is highly speculative and carries an extremely high degree of risk. It is possible that an investor's investment may be lost or due to the speculative nature of the companies profiled. TopNewsGuide 'TNG' (Owned by RazorPitch Inc) is responsible for the production and distribution of this content. TNG is not operated by a licensed broker, a dealer, or a registered investment advisor. It should be expressly understood that under no circumstances does any information published herein represent a recommendation to buy or sell a security. TNG authors, contributors, or its agents, may be compensated for preparing research, video graphics, and editorial content. TNG has not been compensated to produce and syndicate this content. As part of that content, readers, subscribers, and webs are expected to read the full disclaimers and financial disclosure statement that can be found on our website http://topnewsguide.com Contact Details Mark McKelvie +1 585-301-7700 markrmckelvie@gmail.com Company Website http://topnewsguide.com

March 01, 2023 09:45 PM Eastern Standard Time

News Release

Kona Gold Beverage Inc. (OTC:KGKG): Here Are Latest News & Developments

TopNewsGuide - Market News & Commentary

The growth that has been enjoyed by the beverage industry has been quite significant and hence, it is perhaps not a surprise that there is far more interest in the sector. There are a number of companies that are doing outstanding work in this sector and one of those is Kona Gold Beverage Inc. (OTCMKTS:KGKG). The company is based out of Delaware and works through a range of subsidiaries. Some of its subsidiaries are Gold Leaf Distribution LLC, Kona Gold LLC, and HighDrate LLC. All the different subsidiaries have managed to come up with their own unique products. For instance, Kona Gold LLC came up with a hemp-laced energy drink range and HighDrate manufactured the first-ever CBD-laced Energy Water in the beverage industry. The subsidiary Gold Leaf Distribution had been created by Kona Gold Beverage to fulfill its distribution needs and for entering new markets swiftly. For a company like Kona Gold distribution is a hugely important element of the business, and earlier in the week the company made a significant new announcement on that front. On February 27 Kona Gold announced that it's Ooh La Lemin Lemonades were going to be made available for sale through the Hot Spot convenience stores located in North Carolina and South Carolina. At this point in time, the company has 10 SKUs of Ooh La Lemin and out of those 6 are going to be sold through Hot Spot. Those six SKUs are going to comprise 3 non-sparking variants and 3 sparkling variants of Ooh La Lemin. The products in question are going to be distributed by MR Williams, which is the company’s new distribution partner for the South Carolina and North Carolina markets. MR Williams is primarily focused on Convenience Stores and Food Service. The products are going to be sold through 40 Hot Spot convenience stores. The Chief Executive Officer of Kona Gold Robert Clark spoke about the latest development as well. He summarized the whole thing and noted that he was looking forward to growing the company’s brand through the placement of the Ooh La Lemin products at the Hot Spot convenience stores. It is also important to note that Kona Gold has been expanding its distribution footprint for the Ooh La Lemin brand at a breakneck pace and has signed up a number of distribution partners across the United States. Earlier in February, the company had announced that it had inked a distribution agreement with the firm A&B Distributors. By way of this agreement, the company’s 12oz Sparkling Ooh La Lemin and 16oz Ooh La Lemin Lemonades are going to be distributed in the states of Oklahoma, Arkansas, and Texas. The distribution partner is going to provide Kona Gold with distribution services in the states of Oklahoma and Arkansas in addition to a total of 19 counties in the state of Texas. The distribution footprint in Texas is also going to include the Dallas market and its vicinity. Disclaimers: The Private Securities Litigation Reform Act of 1995 provides investors a safe harbor in regard to forward-looking statements. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, assumptions, objectives, goals, assumptions of future events or performance are not statements of historical fact may be forward looking statements. Forward looking statements are based on expectations, estimates, and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward looking statements in this action may be identified through use of words such as projects, foresee, expects, will, anticipates, estimates, believes, understands, or that by statements, indicating certain actions & quotes; may, could or might occur Understand there is no guarantee past performance is indicative of future results. Investing in micro-cap or growth securities is highly speculative and carries an extremely high degree of risk. It is possible that an investor's investment may be lost or due to the speculative nature of the companies profiled. TopNewsGuide 'TNG' (Owned by RazorPitch Inc) is responsible for the production and distribution of this content. TNG is not operated by a licensed broker, a dealer, or a registered investment advisor. It should be expressly understood that under no circumstances does any information published herein represent a recommendation to buy or sell a security. TNG authors, contributors, or its agents, may be compensated for preparing research, video graphics, and editorial content. TNG has not been compensated to produce and syndicate this content. As part of that content, readers, subscribers, and webs are expected to read the full disclaimers and financial disclosure statement that can be found on our website http://topnewsguide.com Contact Details Mark McKelvie +1 585-301-7700 markrmckelvie@gmail.com Company Website http://topnewsguide.com

March 01, 2023 09:42 PM Eastern Standard Time

News Release

Foothills Exploration Inc. (OTC: FTXP) Acquires 545-Well In Kansas And Oklahoma

TopNewsGuide - Market News & Commentary

The oil and gas sector has almost always drawn interest from investors and there are many companies that investors could consider tracking at this point. One of the companies which may be worth looking into at this point is Foothills Exploration Inc. (OTCMKTS: FTXP), which is involved in the oil and gas sector and focused on providing the energy needs of the present and the future. The company has decided to hone in on two main strategies for the purpose of building up its portfolio of assets. One of those is its focus on the creation of a number of high-impact oil and gas assets. The second strategy is related to investments in the geothermal and hydrogen projects through its New Energy Ventures division for the purpose of being involved in a low-carbon future. The company was in the news last week after it announced that it had been successful in completing the acquisitions of some wells and leases in the state of Oklahoma and Kansas. In its press release, Foothills noted that up until there was sufficient green energy to fuel the world, oil, and gas would remain the sources of energy. However, the company also stated that natural gas is going to play a bigger role all over the world by being a source of clean and reliable fuel. The acquisitions would provide Foothills with an inventory that could last many years and help the company with its production targets. Additionally, it was also noted that these assets would help the company in generating double-digit growth in 2023 and also in the following year. There were substantial reserves at those assets and the infrastructure was already in place for low-cost development. It was in January this year that Foothills completed the 100% acquisition of the Oklahoma-based limited liability company Jubilee Exploration LLC. The company owned as many as 545 shut-in oil and gas wells. These wells and leases are situated in Kansas and Oklahoma. Earlier on in the year on January 31, 2023, the company had managed to complete the acquisition of as many as 21 shallow oil and gas wells. All of those wells are located in Comanche County in the state of Oklahoma and are spread across a total of four leases. The wells are actually stripper wells and have an average depth of 1200 feet. On February 13 Foothills announced that it would start a return-to-production initiative for these wells. Once these wells are back in production then all the wells combined would produce 20 to 25 barrels of oil daily. At the time, it was also announced that Foothills was going to start the return to production work with immediate effect. Each well was expected to get into production capabilities systematically and it was in the week of February 20 that the wells were expected to get into production. On January 27 this year, the company provided another key corporate update that investors ought to know about. It had announced that back on November 25 last year, it had reached a settlement agreement with its biggest institutional investors. By way of that agreement, as many as 11 convertible promissory notes were canceled and extinguished. The promissory notes had been issued by the company at different stages between the years 2018 and 2021. Disclaimers: The Private Securities Litigation Reform Act of 1995 provides investors a safe harbor in regard to forward-looking statements. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, assumptions, objectives, goals, assumptions of future events or performance are not statements of historical fact may be forward looking statements. Forward looking statements are based on expectations, estimates, and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward looking statements in this action may be identified through use of words such as projects, foresee, expects, will, anticipates, estimates, believes, understands, or that by statements, indicating certain actions & quotes; may, could or might occur Understand there is no guarantee past performance is indicative of future results. Investing in micro-cap or growth securities is highly speculative and carries an extremely high degree of risk. It is possible that an investor's investment may be lost or due to the speculative nature of the companies profiled. TopNewsGuide 'TNG' (Owned by RazorPitch Inc) is responsible for the production and distribution of this content. TNG is not operated by a licensed broker, a dealer, or a registered investment advisor. It should be expressly understood that under no circumstances does any information published herein represent a recommendation to buy or sell a security. TNG authors, contributors, or its agents, may be compensated for preparing research, video graphics, and editorial content. TNG has not been compensated to produce and syndicate this content. As part of that content, readers, subscribers, and webs are expected to read the full disclaimers and financial disclosure statement that can be found on our website http://topnewsguide.com Contact Details Mark McKelvie +1 585-301-7700 markrmckelvie@gmail.com Company Website http://topnewsguide.com

March 01, 2023 09:39 PM Eastern Standard Time

News Release

INEO Tech rollout of Welcoming Systems continues in a number of major US cities

INEO Tech Corp.

INEO Tech Corp CEO Kyle Hall joined Steve Darling from Proactive to share news the company continues to see success with the rollout of its patented INEO Welcoming System. The systems have a digital display and Electronic Article Surveillance theft protection pedestal located at the entrance of retail stores. Hall told Proactive the company has seen installations in over 50 retail stores in New York, San Francisco, Los Angeles and cities in nine additional states. Contact Details Proactive Investors Canada +1 604-688-8158 na-editorial@proactiveinvestors.com

March 01, 2023 01:33 PM Eastern Standard Time

Video

Apple Shareholder Demands More Transparency on China; Seeks Removal of Tim Cook, Al Gore from Board of Directors

National Legal & Policy Center

Ahead of Apple Inc. ’s annual meeting on March 10, National Legal and Policy Center is calling upon its fellow shareholders in the company to support its proposal to provide greater transparency about its risks of doing business in China, and to join the organization to oppose the reelections of CEO Tim Cook and former U.S. Vice President Al Gore to the board of directors. NLPC is sponsoring a “Communist China Audit” resolution at the meeting, which seeks an annual report to shareholders that addresses “the nature and extent to which corporate operations depend on, and are vulnerable to, communist China….” The item is Proposal No. 6, found on page 82 of Apple’s proxy statement. NLPC’s response to the Apple board’s opposition to its proposal was filed with the Securities and Exchange Commission in mid-February. NLPC also reported to the SEC last month its opposition to the reelections of Cook and Gore to the company’s board of directors. An excerpt from NLPC’s filing on Cook says: Since taking over as CEO in 2011, Mr. Cook has failed numerous times to live up to what he says are Apple’s ethical standards, and he has made multiple strategic mistakes that have cost the company billions of dollars. These include labor rights failures, privacy violations, and overreliance on China. But he is shielded from accountability, in part because of his position on Apple’s board. He should be removed as a director so the proper chain of command can be restored. An excerpt of NLPC’s filing on Gore states: Mr. Gore has held a position on Apple’s board since 2003, despite having no relevant experience in technology or core business functions. His primary benefit to the board is his supposed climate change expertise. However, Mr. Gore’s public reputation is inconsistent with his track record, his carbon-intensive lifestyle, and his actual investments. Instead, he has used his public advocacy as a tool for personal enrichment. In addition, his political activism poses to Apple a reputational risk that is not worth his limited skillset. “It may be counterintuitive for shareholders to ‘upset the Apple-cart’ with our proposed changes, since the company is always among the highest valued in the world,” said Paul Chesser, director of NLPC’s Corporate Integrity Project. “But Corporate America is slow to recognize the threat from China, just like companies were caught by surprise by Russia’s invasion of Ukraine, and had to scramble to exit suddenly.” “We don’t want to see a repeat if the saber-rattling communist government actually attacks Taiwan,” Chesser added. “Tim Cook was blindsided by China’s ‘zero COVID’ crackdowns last year and Apple’s holiday sales suffered greatly as a result, so he needs a ‘time-out’ while the board monitors his leadership further. And at this point Al Gore is a cartoon caricature who is routinely mocked and scorned – he needs to go as well.” ### For more information or to schedule an interview with Paul Chesser, contact Dan Rene at 202-329-8357 or drene@nlpc.org. Please visit http://www.nlpc.org. Founded in 1991, NLPC promotes ethics in public life and government accountability through research, investigation, education, and legal action. Contact Details National Legal and Policy Center Dan Rene +1 202-329-8357 drene@nlpc.org Company Website http://www.nlpc.org

March 01, 2023 12:30 PM Eastern Standard Time

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