News Release
Cybersecurity for Connected Vehicles Is the Next Big Thing
MarketJar
The next major cyber attack may not be directed at your computer or even your bank card. It might be on your car. For over a decade, cybersecurity experts have warned about vulnerabilities in connected cars, which connect to an app, the internet, or an electric charging station. Owners of these automobiles risk having their personal data stolen, having their car hijacked while driving, or even having the power grid into which the vehicle is plugged shut off. EVs have gotten the most attention since they contain more digital components than their gasoline-powered equivalents. However, many modern automobiles have cybersecurity flaws, according to Stephen Meagher, Deloitte's director of new product offerings. Some of the cybersecurity threats involved with autos and charging stations are the same as those associated with ATMs or your personal computer. Someone hacking an EV charging station, for example, could steal your personal information, including payment information, location, or demographic information. Some concerns, though, are particular to vehicles and much more concerning. Hackers, for example, could get access to and control of the car. A 2021 speculative analysis demonstrated how a cyberattacker may short circuit an engine or even pull a car off the road. In 2023, a French hacker team used bluetooth to take control of a Tesla in under two minutes as part of a hacking competition. Then there are the more general concerns, such as gaining access to or shutting down a charging station network or even the central power system. Jim Alfred, general manager of applied cryptography group BlackBerry Certicom, agrees that automakers are aware of the risks and are taking precautions. Alfred and his team at BlackBerry Certicom develop computer protocols that enable safeguard communication channels in connected automobiles, similar to the ones you might find in your internet browser that notify you if a website is secure. Securing vehicles remains a difficult task. There are numerous companies participating in creating, producing, and ultimately deploying connected vehicles and EVs, ranging from equipment and software makers to telecommunications corporations, power companies, and local or national governments. According to Damu Prabhu, a partner in the cyber risk practice at Deloitte, a big part of the solution is to coordinate the cybersecurity effort. Essentially, vehicle cybersecurity is an arms race in which the winner will be determined by who has the most to lose and who is prepared to invest. A Leader in Advanced Continuous Authentication Technology Plurilock Security Inc. (TSXV:PLUR) (OTC:PLCKF) has created cybersecurity solutions that are used by over 600 customers, including NASA, the US Department of Defense, US Special Operations Command, the US Army, Navy, Marines, and Airforce, and has unique AI capabilities capable of identifying malicious behavior in seconds. Plurilock uses behavioral analytics and artificial intelligence (AI) to provide cutting-edge least privilege cybersecurity solutions to its clients. The company's AI system can identify and detect dangerous behaviors in seconds by monitoring individual behavior patterns, providing real-time security against cyber attacks. Plurilock AI is available in three configurations from the manufacturer. Plurilock AI Cloud provides a comprehensive suite of tools to enable least privilege access management across a company's cloud universe, as well as cloud-based data loss prevention (DLP) capabilities; Plurilock AI Cloud DLP combines the AI Cloud with an endpoint agent to ensure least privilege strategies are maintained to protect sensitive data across employee workstations; and Plurilock AI Complete, which connects these capabilities to machine learning (ML) and behavioral biomimetic technologies. Plurilock Security has continued to sign new contracts and renew existing ones, resulting in a year-over-year rise in Q1 revenue of 125%, from C$7 million to $15.8 million. Plurilock 's core AI-driven technology solution received 16 sale orders and contract renewals in Q1, including cross-sell buy orders from two US financial institutions. Moving forward, the company intends to increase cross-selling, streamline operations, adjust pricing to offer competitive rates while increasing gross margins, and advance its M&A strategy by completing accretive acquisitions of businesses in key markets with strong technology assets and extensive customer networks. For more information about Plurilock Security Inc. (TSXV:PLUR) (OTC:PLCKF), click this link or visit their website at plurilock.com. Disclaimer 1) The author of the Article, or members of the author’s immediate household or family, do not own any securities of the companies set forth in this Article. The author determined which companies would be included in this article based on research and understanding of the sector. 2) The Article was issued on behalf of and sponsored by, Plurilock Security Inc. 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Market Jar Media Inc. does not endorse or recommend the business, products, services or securities of any company mentioned on pressreach.com. 5) Market Jar Media Inc. and its respective directors, officers and employees hold no shares for any company mentioned in the Article. 6) This document contains forward-looking information and forward-looking statements, within the meaning of applicable Canadian securities legislation, (collectively, “forward-looking statements”), which reflect management's expectations regarding Plurilock Security Inc.’s future growth, future business plans and opportunities, expected activities, and other statements about future events, results or performance. 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Forward-looking statements are not a guarantee of future performance and are based upon a number of estimates and assumptions of management in light of management’s experience and perception of trends, current conditions and expected developments, as well as other factors that management believes to be relevant and reasonable in the circumstances, as of the date of this document including, without limitation, assumptions about: (a) the ability to raise any necessary additional capital on reasonable terms to execute Plurilock Security Inc.’s business plan; (b) that general business and economic conditions will not change in a material adverse manner; (c) Plurilock Security Inc.’s ability to procure equipment and operating supplies in sufficient quantities and on a timely basis; (d) Plurilock Security Inc.’s ability to enter into contractual arrangements with additional Pharmacies; (e) the accuracy of budgeted costs and expenditures; (f) Plurilock Security Inc.’s ability to attract and retain skilled personnel; (g) political and regulatory stability; (h) the receipt of governmental, regulatory and third-party approvals, licenses and permits on favorable terms; (i) changes in applicable legislation; (j) stability in financial and capital markets; and (k) expectations regarding the level of disruption to as a result of CV-19. Such forward-looking information involves a variety of known and unknown risks, uncertainties and other factors which may cause the actual plans, intentions, activities, results, performance or achievements of Plurilock Security Inc. to be materially different from any future plans, intentions, activities, results, performance or achievements expressed or implied by such forward-looking statements. Such risks include, without limitation: (a) Plurilock Security Inc.’s operations could be adversely affected by possible future government legislation, policies and controls or by changes in applicable laws and regulations; (b) public health crises such as CV-19 may adversely impact Plurilock Security Inc.’s business; (c) the volatility of global capital markets; (d) political instability and changes to the regulations governing Plurilock Security Inc.’s business operations (e) Plurilock Security Inc. may be unable to implement its growth strategy; and (f) increased competition. Except as required by law, Plurilock Security Inc. undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future event or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events. Neither does Plurilock Security Inc. nor any of its representatives make any representation or warranty, express or implied, as to the accuracy, sufficiency or completeness of the information in this document. Neither Plurilock Security Inc. nor any of its representatives shall have any liability whatsoever, under contract, tort, trust or otherwise, to you or any person resulting from the use of the information in this document by you or any of your representatives or for omissions from the information in this document. 7) Any graphs, tables or other information demonstrating the historical performance or current or historical attributes of Plurilock Security Inc. or any other entity contained in this document are intended only to illustrate historical performance or current or historical attributes of Plurilock Security Inc. or such entities and are not necessarily indicative of future performance of Plurilock Security Inc. or such entities. 8) Investing is risky. The information provided in this article should not be considered as a substitute for professional financial consultation. Users should be aware that investing in any form carries inherent risks, and as such, there is a possibility of losing some or all of their investment. The value of investments can fluctuate significantly within a short period, and investors must understand that past performance is not indicative of future results. Additionally, users should exercise caution as transactions involving investments may be irreversible, even in cases of fraud or accidental actions. It is crucial to acknowledge that rapidly evolving laws and technical issues can have adverse effects on the usability, transferability, exchangeability, and value of investments. Furthermore, users must be cognizant of potential security risks associated with their investment activities. Individuals are strongly encouraged to conduct thorough research, seek professional advice, and carefully evaluate their risk tolerance before engaging in any investment endeavors. Market Jar Media Inc. is neither an investment adviser nor a broker-dealer. The information presented on the website is provided for informative purposes only and is not to be treated as a recommendation to make any specific investment. No such information on PressReach.com constitutes advice or a recommendation. Contact Details James Young +1 800-340-9767 campaigns@pressreach.com Company Website https://pressreach.com
July 20, 2023 09:00 AM Eastern Daylight Time
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