Technology

Artificial Intelligence Big Data Cloud Computing Cyber Security Data Management Electronics Enterprise & Network Technology Financial Technology Hardware Mobile & Wireless Nanotechnology Semiconductor Software Telecommunications
News Release Digital Asset Direct

Peru promotes the development of technology startups by attracting foreign investors

Promperu

Twenty-five foreign investment funds from Argentina, Bolivia, Brazil, Chile, Colombia, the United States, Guatemala, Mexico and Paraguay met with Peruvian startups and venture capital funds dedicated to technological development to evaluate investment opportunities during the 4th High Technology Investment Meeting organized by the Commission for the Promotion of Peru for Export and Tourism (PROMPERÚ). The event fostered connections between entrepreneurs and potential foreign investors through rounds of business meetings in which representatives of Peruvian startups and venture capital funds explained their business models, the performance achieved and the potential they have in order to obtain capital injection. With this action, PROMPERÚ's goal is to position the country as an attractive destination for foreign direct investment in the high technology sector and to promote the growth of the national entrepreneurial ecosystem of technology and innovation. "In recent years, Peru has established itself as a destination country for foreign direct investment in the high-tech sector because it has a solid ecosystem of entrepreneurship and innovation. There is a thriving business network that is gradually becoming more sophisticated, made up of universities, incubators, accelerators, impact investment funds, corporate actors and business groups that form and foster startups. Likewise, our country offers investors macroeconomic stability, supported by its fiscal and monetary policies, and legislation that promotes and protects investment," stated Daniel Córdova, Director of the Investments Promotion at PROMPERÚ. The 4th High Tech Investment Meeting was held as part of Lima Tech Week 2024, one of the most important events in Peru's technology and entrepreneurship calendar, which brought together industry leaders, entrepreneurs, investors and professionals, both local and foreign, to explore the latest trends and developments in technology and innovation in the entrepreneurial ecosystem of the Peruvian market. During the first day of the event, 35 Peruvian startups - from the Fintech, Foodtech, Edtech, Future of work, Construtech, E-commerce and SaaS subsectors - met with 18 foreign venture capital funds aiming at getting them to invest in their ventures. On the second day, 9 national venture capital funds, which constantly invest in technology ventures in the Peruvian market, held meetings with 7 international limited partners in an effort to obtain additional financing. Foreign investment in the Peruvian High Technology sector Between 2004 and September 2024, USD 427 million of foreign direct investment was registered in the High Technology sector in Peru through 121 projects executed by 112 companies. This investment generated an estimated 7507 direct jobs in our country. During this period, the countries with the largest investments in this sector in Peru were the United States (USD 80.6 million), Spain (USD 78 million), Argentina (USD 59 million), Chile (USD 50.5 million) and Costa Rica (USD 30.9 million). The subsectors with the highest number of registered projects were software publishing (60 projects), custom programming services (32 projects), internet publishing and web search (22 projects) and video games (5 projects). To know more about investment opportunities in Peru, visit https://investperu.peru.info/en-us/ The Commission for the Promotion of Peru for Exports and Tourism (PROMPERÃ) is an entity under the Ministry of Foreign Trade and Tourism of Peru and the body responsible for formulating, approving, executing and evaluating strategies and plans for the promotion of Peru's image in tourism, exports and foreign direct investment in the country. Contact Details José Carlos Collazos jcollazos@promperu.gob.pe Company Website http://www.promperu.gob.pe

November 11, 2024 03:00 PM Eastern Standard Time

Smart Glasses To Reach Nearly $16 Billion By 2027

Benzinga

By Johnny Rice, Benzinga Eyal Peso, co-founder and CEO of Gauzy (NASDAQ: GAUZ) and Joseph Harary, president and CEO of Research Frontiers (NASDAQ: REFR), were recently guests on Benzinga’s All-Access. The two discussed the boom in smart glass technology and its exciting future. Gauzy is a fully-integrated light and vision control company focused on the research, development, manufacturing and marketing of vision and light control technologies. This tech aims to support safe, sustainable, comfortable and agile user experiences across various industries. Research Frontiers is the developer of patented SPD-Smart light-control film technology which allows users to instantly, precisely and uniformly control the shading of glass or plastic products, either manually or automatically. Watch the full interview here: Featured photo by GianCarlo Greco on Unsplash Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders. This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

November 11, 2024 08:45 AM Eastern Standard Time

Video Image

Duke Robotics Announces Commercial Launch of IC Drone for High-Voltage Insulator Washing Services

UAS Drone Corp.

Duke Robotics Corp. (OTCQB: DUKR) (formerly known as UAS Drone Corp, OTCQB: USDR) (the “Company” or “Duke Robotics”), a leader in advanced robotics technology and autonomous drone solutions, is pleased to announce the successful completion of the development and official launch of its innovative IC Drone, a first-of-its-kind system for washing high-voltage electric insulators. Following an extensive development phase and successful pilot testing, the IC Drone is now fully operational with the Israel Electric Corporation (IEC) and positioned for deployment with other utility providers worldwide. The IC Drone’s advanced technology provides utility companies with a safer, more efficient, and environmentally sustainable solution for maintaining high-voltage electric infrastructure than the currently available methods. This state-of-the-art, drone-enabled system replaces traditional methods that rely on large, resource-intensive tanker trucks or helicopters, achieving significant water savings and operational cost reductions per insulator or electric pole. Key Features and Benefits of the IC Drone: Enhanced Safety and Precision: Enables high-voltage insulator cleaning with minimal personnel risk and greater precision compared to traditional methods. Environmental Sustainability: Reduces water usage significantly, supporting sustainability initiatives within utility maintenance. Cost-Effective Operations: Cuts operational costs by tens of percent per insulator and simplifies access to remote or difficult-to-reach infrastructure. Yossef Balucka, Chief Executive Officer of Duke Robotics, commented, “The launch of our IC Drone marks an important milestone in our journey to revolutionize utility maintenance. By offering a safer, more efficient, and eco-friendly solution, we believe the IC Drone will create substantial value for utility providers around the world. We look forward to bringing this groundbreaking technology to market and helping companies optimize their operations while prioritizing environmental stewardship.” This IC Drone launch exemplifies Duke Robotics' commitment to leveraging robotics technology to drive innovation across civilian and utility sectors, complementing its existing solutions for military applications. About Duke Robotics Corp. Duke Robotics Corp. (formerly known as UAS Drone Corp) is a forward-thinking company focused on bringing advanced stabilization and autonomous solutions to both military and civilian sectors. Through its wholly owned subsidiary, Duke Robotics Ltd., the company developed TIKAD, an advanced robotic system that enables remote, real-time, and accurate firing of lightweight firearms and weaponry via an unmanned aerial platform (UAV) designed to meet the growing demand for tech solutions in modern warfare. Duke Robotics Ltd. Also developed the IC Drone, a first-of-its-kind robotic, drone-enabled system for cleaning electric utility insulators. The unique system, based on the Company's advanced intellectual property and know-how, integrates algorithms, autonomous systems, and robotic technologies used in mission-critical applications. For more information about Duke Robotics Corp (Previously UAS Drone Corp) please visit www.dukeroboticsys.com or view documents filed with the Securities and Exchange Commission at www.sec.gov. Forward-Looking Statements This press release contains forward-looking statements. Words such as "future" and similar expressions, or future or conditional verbs such as "will," are intended to identify such forward-looking statements. Forward-looking statements are made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are based on our beliefs, assumptions, and information currently available to us. For example, we are using forward-looking statements when we discuss the benefits of its IC Drone technology, the potential for global expansion of our IC Drone services, the anticipated demand from utility providers, and the potential future growth of our commercial offerings. Our actual results may differ materially from those expressed or implied due to known or unknown risks and uncertainties. These include, but are not limited to, risks related to the successful market adoption of the IC Drone, continued development and refinement of our technology, fluctuations in foreign currency exchange rates, and competition from technological advances. For additional information on these and other risks and uncertainties, please see our filings with the Securities and Exchange Commission, including the discussion under "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in our Annual Report on Form 10-K for the fiscal year ended December 31, 2023, and any subsequent filings with the Securities and Exchange Commission. We undertake no obligation to update any forward-looking statements, whether as a result of new information, future events, or otherwise. Contact Details Duke Robotics Corp. Yossef Balucka, CEO invest@dukeroboticsys.com ARX | Capital Markets Advisors North American Equities Desk DUKE@arxadvisory.com

November 11, 2024 06:00 AM Eastern Standard Time

HashKey Global Announces Support for TRC-20 USDT and TRX

HashKey Global

Hamilton, Bermuda - November 8, 2024 - HashKey Global, is excited to announce support for TRC-20 USDT and TRX. HashKey Global has completed the integration of Tether (USDT) on the TRON network, and deposits and withdrawals for TRC-20 USDT are now open. Furthermore, we are pleased to announce the listing of Tronix (TRX) on November 6, 2024 at 08:00 (UTC). Ben El-Baz, Managing Director of HashKey Global, commented on the integration, stating, "We are glad to integrate with the TRON network. This integration will enhance transaction efficiency for our users, aligning perfectly with our commitment to providing reliable and innovative digital asset services. It supports our vision of a more accessible and secure digital economy, ensuring our users benefit from faster, more secure transactions." HashKey Global opened the TRX/USDT spot trading pair on November 6, 2024, at 08:00 (UTC). Deposits and withdrawals of TRX are open starting on November 6, 2024, at 08:00 (UTC). This addition enhances trading options for our users, providing greater flexibility and contributing to HashKey Global's overall growth and liquidity. Sam Elfarra, Community Spokesperson at the TRON DAO, expressed his enthusiasm, stating, "We are excited about HashKey's integration with the TRON network. As a leading exchange, HashKey brings significant opportunities to expand TRON's global reach and accessibility. HashKey's support for TRC-20 USDT and TRX enhances the TRON ecosystem and supports the broader adoption of blockchain technology globally. We're excited to see the positive impact this will have on making crypto more accessible to users worldwide." The inclusion of TRC-20 USDT and TRX on HashKey Global highlights TRON's expanding international reach and HashKey Global's dedication to offering reliable and innovative digital asset services as a leading exchange. The integration with the TRON network enhances HashKey Global's platform, offering users more comprehensive trading options. About HashKey Global HashKey Global is the flagship digital asset exchange under HashKey Group, offering licensed digital asset trading services to users worldwide, and becomes one of the fastest-growing crypto exchanges in 2024. HashKey Global has obtained a license from the Bermuda Monetary Authority providing mainstream trading and service products such as LaunchPad, contracts, leverage, etc. Please read our latest Disclaimer. For more details, please visit global.hashkey.com Follow HashKey on X, Telegram, and Discord For media inquiries, please contact luna.wang@hashkey.com About TRON DAO TRON DAO is a community-governed DAO dedicated to accelerating the decentralization of the internet via blockchain technology and dApps. Founded in September 2017 by Justin Sun, the TRON network has continued to deliver impressive achievements since MainNet launch in May 2018. July 2018 also marked the integration of BitTorrent, a pioneer in decentralized Web3 services, boasting over 100 million monthly active users. The TRON network has gained incredible traction in recent years. As of November 2024, it has over 270 million total user accounts on the blockchain, more than 8.8 billion total transactions, and over $16 billion in total value locked (TVL), as reported on TRONSCAN. In addition, TRON hosts the largest circulating supply of USD Tether (USDT) stablecoin across the globe, overtaking USDT on Ethereum since April 2021. The TRON network completed full decentralization in December 2021 and is now a community-governed DAO. Most recently in October 2022, TRON was designated as the national blockchain for the Commonwealth of Dominica, which marks the first time a major public blockchain partnered with a sovereign nation to develop its national blockchain infrastructure. On top of the government’s endorsement to issue Dominica Coin (“DMC”), a blockchain-based fan token to help promote Dominica’s global fanfare, seven existing TRON-based tokens - TRX, BTT, NFT, JST, USDD, USDT, TUSD, have been granted statutory status as authorized digital currency and medium of exchange in the country. TRONNetwork | TRONDAO | Twitter | YouTube | Telegram | Discord | Reddit | GitHub | Medium | Forum Media Contact Yeweon Park press@tron.network Contact Details Luna Wang luna.wang@hashkey.com

November 08, 2024 05:34 PM Eastern Standard Time

Image

TRON DAO Participates as Gold Sponsor at Binance Blockchain Week in Dubai

TRON DAO

Geneva, Switzerland, November 8, 2024 – TRON DAO participated as a Gold Sponsor at Binance Blockchain Week 2024, held from October 30 to 31, 2024, in Dubai. This event brought together leaders from across the industry to discuss the evolving landscape of blockchain technology and its impact on the global economy. Key Highlights from Binance Blockchain Week Justin Sun, founder of TRON, recently joined a Binance Live Session, “Binance Blockchain Week Dubai 2024: The Road to Dubai”, to discuss TRON’s latest advancements. He highlighted TRON’s protocol revenue reaching all-time high, a gas-free stablecoin solution, the development of a BTC L2 on the TRON network, and the new T3 Financial Crime Unit, an initiative launched in collaboration with Tether and TRM Labs. Sam Elfarra, represented TRON DAO as a Community Spokesperson in a panel discussion titled “Building the Backbone of Digital Payments & Stablecoins.” The panel explored blockchain’s transformative role in digital finance and highlighted how platforms such as TRON support stablecoin activity while contributing to the digital payment infrastructure globally. “Blockchain technology is essential in emerging markets. With the TRON network hosting 35% of the global stablecoin market, TRON provides valuable digital infrastructure worldwide, empowering consumers, businesses, and developers through stablecoins," said Sam Elfarra, Community Spokesperson for TRON DAO. The conference concluded with TRON DAO and Binance co-sponsoring the Official BBW After Party during Halloween. The exclusive gathering consisted of TradFi professionals, developers, and various industry leaders. Attendees shared insights and engaged in forward-thinking discussions focused on advancing blockchain technology; exploring its potential to reshape industries, drive transformative solutions, and foster a more connected future. About TRON DAO TRON DAO is a community-governed DAO dedicated to accelerating the decentralization of the internet via blockchain technology and dApps. Founded in September 2017 by Justin Sun, the TRON network has continued to deliver impressive achievements since MainNet launch in May 2018. July 2018 also marked the integration of BitTorrent, a pioneer in decentralized Web3 services, boasting over 100 million monthly active users. The TRON network has gained incredible traction in recent years. As of November 2024, it has over 270 million total user accounts on the blockchain, more than 8.8 billion total transactions, and over $16 billion in total value locked (TVL), as reported on TRONSCAN. In addition, TRON hosts the largest circulating supply of USD Tether (USDT) stablecoin across the globe, overtaking USDT on Ethereum since April 2021. The TRON network completed full decentralization in December 2021 and is now a community-governed DAO. Most recently in October 2022, TRON was designated as the national blockchain for the Commonwealth of Dominica, which marks the first time a major public blockchain partnered with a sovereign nation to develop its national blockchain infrastructure. On top of the government’s endorsement to issue Dominica Coin (“DMC”), a blockchain-based fan token to help promote Dominica’s global fanfare, seven existing TRON-based tokens – TRX, BTT, NFT, JST, USDD, USDT, TUSD, have been granted statutory status as authorized digital currency and medium of exchange in the country. TRONNetwork | TRONDAO | X | YouTube | Telegram | Discord | Reddit | GitHub | Medium | Forum Media Contact Yeweon Park press@tron.network Contact Details Yeweon Park press@tron.network Company Website https://trondao.org/

November 08, 2024 05:08 PM Eastern Standard Time

Image

TRON DAO Unveils TRON-Peg USD Coin: A New Gateway to Borderless Transactions

TRON DAO

Geneva, Switzerland, November 7, 2024 - TRON DAO has officially launched the TRON-Peg USD Coin on the TRON blockchain, an innovative cross-chain solution designed to streamline borderless transactions and broaden TRON’s stablecoin ecosystem. By facilitating seamless and efficient cross-chain transfers, TRON-Peg USD Coin expands the possibilities for users to leverage USDC across the TRON ecosystem. Efficient Cross-Chain Functionality TRON-Peg USD Coin enables seamless USDC transfers between Ethereum and TRON, serving as an essential stablecoin bridge. Qualified users can easily acquire TRON-Peg USD Coin through a streamlined cross-chain process: when USDC-ERC20 is deposited into Ethereum’s bridge contract, the system detects the transaction, mints an equivalent amount of TRON-Peg USD Coin on TRON, and transfers it directly to the user’s TRON address. Similarly, general users wishing to move TRON-Peg USD Coin back to Ethereum can initiate the process through the designated token contract on TRON. Cross-chain transactions between TRON and Ethereum can also be conducted through supported exchanges. Transparent and Secure with Free Cross-Chain Services TRON-Peg USD Coin offers users free cross-chain transaction services. Additionally, its reserve assets are fully transparent in real-time, ensuring that reserves consistently exceed the total supply. This guarantees that users can always redeem their USDC on Ethereum at a 1:1 ratio. Users can verify reserve assets in real-time. Security remains a top priority, with TRON-Peg USD Coin rigorously audited by ChainSecurity, a leading blockchain security company led by security experts from ETH Zurich. The comprehensive 24-page audit reinforces TRON’s commitment to user security and contract integrity. Ioannis Sachinoglou, lead engineer at ChainSecurity, stated: “This Tron-Peg USD Coin bridge audit allowed us to explore TRON’s cross-chain infrastructure in depth. We analyzed the bridge’s mechanisms, as well as the interactions between the TRON and the Ethereum networks. Collaborating closely with the TRON team, we worked to identify and address potential vulnerabilities, ultimately reinforcing the bridge’s robustness and enhancing user trust. We're looking forward to further collaborating with TRON and supporting the security of their ecosystem.” Shaping the Future of Stablecoin Technology With TRON's position as a major player in the stablecoin market, representing over one-third of the entire stablecoin supply, TRON DAO is committed to continuously refining TRON-Peg USD Coin with enhanced security and user-focused value. These enhancements aim to position TRON-Peg USD Coin as a trusted choice for secure, seamless transactions, empowering users worldwide. About TRON DAO TRON DAO is a community-governed DAO dedicated to accelerating the decentralization of the internet via blockchain technology and dApps. Founded in September 2017 by Justin Sun, the TRON network has continued to deliver impressive achievements since MainNet launch in May 2018. July 2018 also marked the integration of BitTorrent, a pioneer in decentralized Web3 services, boasting over 100 million monthly active users. The TRON network has gained incredible traction in recent years. As of November 2024, it has over 270 million total user accounts on the blockchain, more than 8.8 billion total transactions, and over $16 billion in total value locked (TVL), as reported on TRONSCAN. In addition, TRON hosts the largest circulating supply of USD Tether (USDT) stablecoin across the globe, overtaking USDT on Ethereum since April 2021. The TRON network completed full decentralization in December 2021 and is now a community-governed DAO. Most recently in October 2022, TRON was designated as the national blockchain for the Commonwealth of Dominica, which marks the first time a major public blockchain partnered with a sovereign nation to develop its national blockchain infrastructure. On top of the government’s endorsement to issue Dominica Coin (“DMC”), a blockchain-based fan token to help promote Dominica’s global fanfare, seven existing TRON-based tokens – TRX, BTT, NFT, JST, USDD, USDT, TUSD, have been granted statutory status as authorized digital currency and medium of exchange in the country. TRONNetwork | TRONDAO | X | YouTube | Telegram | Discord | Reddit | GitHub | Medium | Forum Media Contact Yeweon Park press@tron.network About TRON-Peg USD Coin TRON-Peg USD Coin is a stablecoin bridging tool on the TRON blockchain that is collateralized by USDC on Ethereum. It allows users to seamlessly utilize USDC for different types of transactions within the TRON ecosystem and transfer USDC seamlessly between Ethereum and TRON. https://tronusdc.i o Media Contact Sally Chen pr@tronusdc.io Contact Details Yeweon Park press@tron.network Company Website https://trondao.org/

November 08, 2024 01:05 AM Eastern Standard Time

Image

I-ON Digital Corp Announces Strategic Asset Revaluation and Expansion Initiatives

I-ON Digital Corp.

I-ON Digital Corp ("I-ON" or the "Company"), a leader in real world asset (RWA) digitization and tokenization solutions, announced several strategic initiatives as part of its preparation for an up listing to a new exchange. These initiatives include revaluing its digital asset portfolio, expanding its acquisition of in-situ and unrefined gold reserve claims and enhancing its digital asset platform-as-a-service (PaaS) offerings for medium-sized and regional banks. Revaluation of I-ON's Digital Asset Portfolio In line with the Company's commitment to transparency and market-based asset valuation, I-ON is undertaking a thorough revaluation of its digital asset holdings, including its ION.au gold-backed digital securities. This revaluation will reflect the price realization against the current market value and reflect the future growth potential of these assets, providing a solid foundation for the company's financial standing as it prepares for the up-listing. Accelerated Acquisition of Gold Claims I-ON is intensifying its efforts to digitize and tokenize in-situ gold claims and unrefined gold reserves. By increasing the velocity of these initiatives, the Company aims to expand its asset base and offer innovative investment opportunities through the use of pledged and hypothecated gold-backed securities. This initiative not only enhances the Company's portfolio, but also offers stakeholders secure and efficient access to further appreciation and returns through the institutional deployment of the Company's ION.au digital assets. Expansion of Digital Asset Services As part of its growth strategy, I-ON is expanding its digital asset services to cater to medium-sized and regional banks throughout the United States, providing them with a complete suite of digital asset management tools, robust KYC and AML onboarding, and enhanced AI-assisted digital asset management. This expansion will allow partnering with financial institutions to leverage I-ON's cutting-edge technologies and expertise in digital asset management and security. I-ON delivers secure, compliant, and scalable solutions to empower banks with efficient digital buy, sell, trade, and hypothecation services. About I-ON Digital Corp I-ON Digital Corp is a leading innovator in gold, precious metals, and RWA (real-world asset) digitization, tokenization and digital banking solutions. Our services are engineered to provide a secure, fast, transparent, and institutional-grade ecosystem that digitizes documentary evidence of gold reserve ownership into secure, asset-backed digital securities. This process brings liquidity and accepted value to a wide array of asset classes. Additional information is available at https://iondigitalcorp.com/. Forward-Looking Statements Statements contained in this press release regarding matters that are not historical facts are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including statements associated with the expected ability of the Company to undertake certain activities and accomplish certain goals and objectives. Because such statements are subject to risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Words such as “believes,” “anticipates,” “plans,” “expects,” “intends,” “will,” “goal,” “potential” and similar expressions are intended to identify forward-looking statements. These forward-looking statements are based upon the Company’s current expectations and involve assumptions that may never materialize or may prove to be incorrect. Actual results and the timing of events could differ materially from those anticipated in such forward-looking statements as a result of various risks and uncertainties, which include, without limitation, risks associated with the process of developing and commercializing its products. These and other risks concerning the Company and its financial position are described in additional detail in the Company’s filings with the Securities and Exchange Commission. All forward-looking statements contained in this press release speak only as of the date on which they were made. The Company undertakes no obligation to update such statements to reflect events that occur or circumstances that exist after the date on which they were made. Contact Details I-ON Digital Corp Investor Relations +1 866-440-2278 investorrelations@iondigitalcorp.com Company Website https://iondigitalcorp.com

November 07, 2024 04:15 PM Eastern Standard Time

Lisk Joins Forces with Rainbow Wallet to Offer Native Integration

Lisk

Lisk, a Layer 2 Ethereum blockchain dedicated to empowering web3 adoption in emerging markets, and Rainbow Wallet, the fun, simple, and secure way to explore web3, are pleased to announce a seamless integration of the Lisk network into Rainbow’s mobile apps and browser extension. This collaboration aims to provide users with enhanced functionalities and a superior experience in managing their digital assets. Key Features of the Integration: Seamless User Experience: Lisk users can now easily manage their tokens, NFTs, and DeFi positions all in one intuitive platform. The integration simplifies asset management, allowing for effortless navigation through the Lisk ecosystem. Enhanced Functionality: Users will benefit from in-app swaps, cross-chain asset bridging, and NFT minting directly within the Rainbow wallet. This functionality enables a comprehensive and versatile interaction with the Lisk network. Rewards and Incentives: Lisk will be included in Rainbow’s Points and ETH Rewards programs, providing users with additional benefits for their platform activities. The integration offers an unparalleled opportunity for web3 users and developers to explore and interact with Lisk-based tokens, NFTs, and DeFi positions through Rainbow’s user-friendly interface. Users can download the Rainbow wallet on iOS or Android, or as a browser extension, to begin utilizing Lisk’s features. Engaging with the Lisk ecosystem has never been easier or more rewarding. “Easy-to-use wallets like Rainbow are driving the next wave of adoption,” said Dominic Schwenter, COO of Lisk. “We are moving away from the clunky UX that characterized the early days of crypto, adapting to user-friendly interfaces that resonate with today’s digital consumers.” Rainbow was the first wallet to natively enable Optimism, paving the way for seamless integration with layer-2 solutions. At launch, Rainbow also introduced native support for Zora and Base, expanding its ecosystem to include these important platforms. The wallet has been at the forefront of community engagement, leading dedicated campaigns for OP rewards and Onchain Summer. With the introduction of ETH rewards on Optimism, all Rainbow users will now have an ETH balance on the Superchain by default, further enhancing the wallet's utility and user experience. “We are excited to partner with infrastructure projects like Lisk that empower web3 adoption in emerging markets,” said Tom Dean, Marketing Lead at Rainbow. “ We are committed to the Superchain vision, where Lisk is a pioneer member of, and believe that the Ethereum ecosystem is the ideal place for innovation and growth.” This partnership strengthens Lisk's network accessibility and broadens its appeal to existing and new users alike. About Lisk Lisk is a Layer 2 blockchain dedicated to bringing Web3 adoption in emerging markets back to Ethereum. By leveraging cost-efficient, scalable, and innovative Layer 2 technology, Lisk enables real-world applications in emerging markets to operate efficiently on Ethereum for the first time. Lisk's founder-focused approach provides a comprehensive ecosystem of startup programs, tooling, seed liquidity, and knowledge bases to support local founders from inception to success. As a long-standing Web3 infrastructure project, Lisk has been contributing towards democratizing blockchain accessibility for developers globally since 2016. As an original member of the Optimism Superchain, Lisk also plays a pivotal role in building the industry’s first truly interoperable supernetwork alongside Optimism, Base, Mode, and Worldchain.For more information, visit us on X and join our network of builders to start building for the real world. About Rainbow Rainbow is a leading digital wallet on both mobile and desktop designed to revolutionize the way users interact with the Ethereum blockchain. Known for its vibrant design and user-friendly interface, Rainbow offers a secure platform where individuals can easily create an Ethereum wallet, manage their digital assets, and have fun diving into the world of Web3. With Rainbow, users experience a seamless and engaging journey into decentralized finance (DeFi), non-fungible tokens (NFTs), and beyond, making it the go-to choice for both newcomers and seasoned crypto enthusiasts. Founded on the principles of simplicity, security, and innovation, Rainbow has quickly become synonymous with the future of personal cryptocurrency management. The platform not only facilitates the collection and trading of NFTs and tokens but also empowers users to explore decentralized applications (dApps) with confidence. Rainbow's commitment to enhancing user experience through regular updates and community engagement cements its position as a pivotal tool in the burgeoning digital economy, fostering a community where fun and technology intersect. Contact Details Serotonin Wahaj Khan wahaj@serotonin.co Company Website https://lisk.com/

November 07, 2024 12:35 PM Eastern Standard Time

This Ad-Tech Platform Pays Consumers To Recommend Products On Their Social Media, Effectively Doing What Airbnb And Uber Did In A New Industry

Benzinga

By Josh Enomoto, Benzinga Increasingly, the concept of democratization – both in the social and economic realms – has become a central rallying cry for society. Digital marketing platform Thumzup Media Corp (NASDAQ: TZUP), recently uplisted to Nasdaq, takes this principle and applies it to the advertising ecosystem. Rather than the typical top-down approach deployed in this arena, Thumzup turns that business model on its head. Under the “analog” paradigm of advertising, businesses were forced to rely on major agencies and media outlets. At the time, only the largest enterprises controlled mass media channels such as television, radio, newspapers and billboards. Essentially, product and service messaging was funneled through centralized and hierarchical networks. Under this construct, the actual consumers were merely relegated to passive receivers of information. However, the internet – especially social media – has ushered in a fresh framework for how advertisers can influence their target audience. Through various hubs of connectivity, individuals can foster product discovery through a bottom-up approach. Such peer-to-peer recommendations lend a certain weight of authenticity that celebrity endorsements may not quite be able to match and are the central focus of Thumzup’s vision. Best of all, to incentivize this organic engagement, Thumzup offers cash rewards to users. Effectively, consumers are rewarded for doing what they do naturally: making recommendations to their family and friends. On the other end of the spectrum, businesses can potentially see their advertising dollars go much further than they could with traditional celebrity endorsements, which carry high costs and unpredictable results. Disruption Is At The Heart Of Thumzup’s Vision While big businesses occupy the collective consciousness thanks to their legacy standing, it’s the category of emerging and mid-tier enterprises that offer a compelling opportunity for Thumzup. Currently, 33.2 million small businesses operate in the U.S., accounting for 99.9% of all firms. Among this group, data from 2021 revealed that about 45% purchase digital ads, with the average monthly expenditure per business reaching $534. However, because of the meteoric success of digital ads, more recent research indicates that 69% of small enterprises use the medium to find new customers. Even with the older numbers, if Thumzup is able to capture 10% of this market and receive 20% of the average monthly spending rate, its potential annual revenue could skyrocket to nearly $442.5 million. But with the growth in the ecosystem, the actual sales potential could be far higher. Although it’s an ambitious goal, the directive is tied to a compelling concept of disruption. Last year, Matter Communications reported that 69% of consumers trust recommendations stemmed from influencers, friends and family as opposed to narratives originating directly from brands. What’s even more startling, preference for celebrity influencers slipped to 11%, down sharply from a range of 17% to 22% in Matter’s 2020 report. Notably, even social media influencers – who benefit from grassroots sentiment – are starting to feel the heat of skepticism. As sponsored material becomes more commonplace in the content environment, consumers rightfully question whether product endorsements are truly authentic or sincere. Such a friction point in the trust dialogue opens the door for Thumzup. Fundamentally, the key driver for Thumzup is the decentralization of information. In contrast to a top-down approach where only the largest, centralized entities dictate the broader information flow, Thumzup empowers individual voices. In turn, those voices become amplified through its programmatic incentivization structure. As the company states on its website, consumer voices have value. In this case, Thumzup pays people to promote specific products or services on their social media accounts. Furthermore, the reward is tied to the volume and quality of the posts. This setup encourages detailed product feedback while businesses enjoy that expanded reach and the return on their advertising dollars. Proving The Potential By directly engaging end users, Thumzup aims to enliven the dead space occupying the economic connection points in the product/service value chain. Specifically, consumers can put their downtime to productive use through quality recommendations and getting paid for it. Businesses can better ensure that their messaging is reaching out to their target clients. In this manner, Thumzup is analogous to Uber Technologies Inc (NYSE: UBER) or Airbnb Inc (NASDAQ: ABNB). Both entities allowed regular people to become economic agents: ride-sharing drivers for the former and landlords (hosts) for the latter. With Thumzup, individual customers can effectively become marketing partners. In many ways, Thumzup is introducing the potential in an entirely new economy. Robert Steele, Chief Executive Officer of Thumzup, shared, “Our growth strategy includes expanding into new target markets, adding powerful features like an integration with Instagram Reels, enhancing attribution tools, and integrating additional social media platforms. These improvements are designed to make Thumzup even more attractive to advertisers, which we believe will help us reach our goal of a tenfold increase in advertisers over the next 12 months.” Since its launch, Thumzup has proven this potential through tangible outcomes. The company has paid out over $200,000 in cash for roughly 20,000 posts in its initial test area around Los Angeles, and the company reports that it has grown subscribers by 131% since January. These payouts serve as a direct testament to the platform's ability to incentivize users to create authentic content that reaches a broader audience. Additionally, repeat business is a key indicator of success. For example, the Harley-Davidson Inc (NYSE: HOG) dealership in Marina del Rey has renewed its campaign multiple times, showcasing the effectiveness of Thumzup's strategy for both brand exposure and customer engagement. The company’s first strategic investor also believes their range of products – which includes Star Trek brand wines – will benefit from Thumzup’s innovative approach. Such success demonstrates that Thumzup’s business model is applicable to multiple industries. Redefining Advertising Through Authentic Connections Thumzup is helping reshape the future of advertising by empowering everyday consumers to share genuine brand experiences. Through incentivizing real, peer-driven recommendations, the platform offers brands a powerful alternative to traditional advertising models. With its scalable approach, Thumzup is positioning itself to potentially transform how businesses connect with their audiences, driving more authentic engagement and lasting brand loyalty. Featured image by Gerd Altmann from Pixabay. Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders. This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

November 07, 2024 09:00 AM Eastern Standard Time

Image

1 ... 10 11 12 13 14 ... 645