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Goodway Cares Donates Over $27K to Local Washington D.C. Charities During Bi-Annual Off-Site

Goodway Group

Goodway Cares, a 501(c)(3) charity arm of Goodway Group, is proud to announce donations totaling $27,285 to three local charities following Goodway Group’s annual all-company summit. During the summit, Goodway Cares hosted the Circle of Gratitude on the engagement floor, where Goodway employees shared gratitude and came together to support Washington D.C.-based organizations. Through employee votes, the Circle of Gratitude selected Hero Dogs ($10,095), An Open Book Foundation ($9,095), and Together We Bake ($8,095) as recipients of this year’s donations. The incremental $95 is a tribute to Goodway Group’s 95-year history. Hero Dogs: Based in Maryland, Hero Dogs is a 501(c)(3) non-profit organization dedicated to improving the quality of life for our nation’s heroes by placing assistance dogs with veterans of the U.S. military and first-responders with disabilities. Hero Dogs provides customized training and lifetime support to enhance the services of community organizations. An Open Book Foundation: Founded in 2010 by Dara La Porte and Heidi Powell, An Open Book Foundation aims to connect authors with students in under-resourced schools. By bringing authors into schools and providing free books, the foundation fosters a love of reading and learning. Since its inception, An Open Book has hosted numerous events and donated thousands of books to students and libraries. Together We Bake: Together We Bake’s mission is to empower women facing barriers to employment by providing a comprehensive workforce training and personal development program. This initiative helps participants gain self-confidence, transferable workforce skills, and hands-on experience, paving the way for sustainable employment and self-sufficiency. Nikki Charles, executive director of Hero Dogs, stated, “We’re thrilled to partner with Goodway Cares. With their support, we’re able to give more veterans and first-responders the service dogs they need.” For more information about Goodway Cares, please visit goodwaygroup.com/goodway-cares. About Goodway Cares: Goodway Cares, a 501©(3) charity arm of Goodway Group, provides business support to budding non-profit organizations who are helping shape a brighter tomorrow. Goodway Cares provides support to non-profits in varying methodologies including strategy, consultation, media activation, and financial donations. Goodway Cares is funded through Goodway Group employee contributions and employee’s volunteering their time for non-profit support. About Goodway Group: Goodway Group is a leading independent digital marketing agency fueled by data, technology and a dedicated purpose of making your media investment perform. Goodway Group’s Outcome Engineering™ powers our full ecosystem, a proprietary philosophy that connects strategy, analytics and precise execution for measurable growth. Goodway Group ranks among the top North American agencies, earning prestigious awards for innovative marketing technology, impactful work and fostering inclusive, remote-first workplaces. We've been honored as a multiyear Ad Age Best Places to Work and received AdExchanger’s Best Use of Technology by an Agency award among other accolades. Our collective media buying power has led to industry-renowned partnerships. We hold certifications and are recognized with preferred partner status across the Triopoly and all major marketing and media platforms. This ensures that our clients' media investments are optimally managed, minimizing fraud and waste, and maximizing effectiveness and value. Our company encompasses five distinct divisions: CvE, a marketing advisory firm; G-Comm, a retail media accelerator; TUFF, a performance marketing agency; Goodway, a managed service media and analytics partner; and GRADIANT, a modern funnel digital media agency. Together, we make up Goodway Group, the marketing engine that unlocks measurable growth for the world's most progressive brands. Contact Details Kite Hill PR for Goodway Group +1 973-722-7881 goodway@kitehillpr.com Company Website https://www.goodwaygroup.com/

August 12, 2024 10:00 AM Eastern Daylight Time

Open Letter Demands ‘Newsroom Reset’, Pushes for Adoption of Pro-Democracy Election Coverage Guidelines

Media and Democracy Project

Today, the Media and Democracy Project (MAD), along with 3,258 individuals, sent an open letter to executives, publishers, and union leaders of major media organizations urging them to adopt pro-democracy election coverage guidelines ( PDF ) that center fact-based reporting, push back against election lies, and uplift voting. MAD’s proposed guidelines respectfully request newsrooms switch their focus from polls and drama to candidates’ policies, past-governance, and behavior. “It’s time that newsrooms start to cover elections like they matter more than sports scores,” said Brian Hansbury, cofounder of MAD. “Our democratic institutions are under attack and it’s incumbent on newsrooms to recalibrate their political coverage to adopt and adhere to practices that are pro-truth, pro-voting, and pro-democracy.” MAD’s guidelines contain 18 recommendations organized into three categories—a focus on substantive issues coverage, extensive reporting on threats to democracy, and protecting Americans against the spread of disinformation. The guidelines provide specific actions reporters and editors can take to ensure practices that help voters make informed decisions at the ballot box. They include: Prioritize substantive coverage of the issues that matter to voters' lives; Make headlines accurate and informative, not clickbait; Stop making predictions and pushing polls at the expense of issue coverage; Celebrate and uplift election workers, voters, and the election process; Don’t set aside moral judgment when covering obvious lies and bigotry; Hold politicians to account for their positions, statements, and behavior, as well as those of their party’s leader; Expose candidates who foment political violence. The open letter emphasizes how crucial it is for voters to understand what’s at stake in November and the damaging impact that election lies have already had on our democracy. For instance, lies about the 2020 election have caused a spike in death threats for election officials and poll workers, making it difficult to recruit and retain them. Half of all female state legislators are considering leaving public office due to increased intimidation. Meanwhile, Trump allies are preparing plans like Project 2025, which would harm millions of Americans and cripple our democratic system. With 3,258 signatures and counting, the letter includes signatories such as Ruth Ben-Ghiat, NYU Professor of History and author of Strongmen: Mussolini to the Present and the Lucid newsletter, who stated, "It's never been more important for news organizations to analyze the threats to U.S. democracy in clear and precise terms. Americans deserve to know the scale and nature of the challenges we face this November and beyond." The rights and freedoms that Americans cherish are at risk. As an essential pillar of democracy, journalists and the news media have a moral responsibility to inform Americans about anti-democratic extremist movements. Another signatory, Mark Jacob, former Chicago Tribune editor and author of the Stop the Presses newsletter, said, “The news media know it's their job to warn people when a hurricane is bearing down on them. But when a fascist assault on our democracy is bearing down on them, the media sometimes think it would be biased to warn people about it. That has to change before it's too late.” It’s more important than ever for journalists, editors, and their publishers to step up and put the public before profit, democracy before tyranny, and truth before lies. "Democracy is at stake–and as the open letter so powerfully demands, we need our news media to step up and be responsible,” said Norm Ornstein, political scientist and Senior Fellow Emeritus at the American Enterprise Institute. To learn more about this effort advocating for pro-democracy election coverage, and see who else signed the open letter visit MAD’s website. The Media and Democracy Project: MAD is a non-partisan, all-volunteer, grassroots organization focused on strengthening a free and independent media in the public interest. MAD aims to improve our national discourse so that American voters can engage in informed decision-making. As part of that goal, MAD has an interest in the responsibility of journalists and media to report fully, accurately, and fairly on the electoral process and the outcome of elections. Additional information is available at www.MediaAndDemocracyProject.Org. Contact Details Aaron Alberico +1 202-744-0786 aalberico@raynoravenue.com Company Website https://www.mediaanddemocracyproject.org/

August 12, 2024 09:00 AM Eastern Daylight Time

News Direct New Marketing Campaign Highlights the Speed and Efficiency of Its Automated Digital Workflow

News Direct

Contact Details News Direct Corp. Media at News Direct sales@newsdirect.com Company Website http://www.newsdirect.com

August 09, 2024 09:00 AM Eastern Daylight Time

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News Direct Highlights the Advantages of Its Modern Digital Content and News Distribution Platform in a New Marketing Campaign

News Direct

Contact Details News Direct Corp. Media at News Direct sales@newsdirect.com Company Website http://www.newsdirect.com

August 08, 2024 03:14 PM Eastern Daylight Time

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Claravine Launches DV360 Connector to Streamline Digital Media Campaigns

Claravine

Claravine, The Data Standards Company, today announced the launch of its new connector for Google Display & Video 360 (DV360). With inbound and outbound capabilities to audit, enrich, and correct DV360 metadata, the integration automates steps and reduces errors for improved marketing data compliance and decisions. DV360’s established platform enables enterprise marketers to manage their reservation, programmatic, and programmatic guaranteed campaigns across display, video, TV, audio, and other channels, all in one place. As part of the Google Marketing Platform, DV360 integrates with many of Google’s tools and has exclusive access to YouTube inventory. This connector adds to a suite of Claravine connectors with Google, which include Google Campaign Manager 360, Google Ads, and Google Cloud Storage. With Claravine, brands and agencies now have the ability to instantly validate and enrich their marketing metadata across advertisers, campaigns, IOs, creatives, and more data types, maximizing the opportunity for optimizations and minimizing costly mistakes. The Claravine DV360 connector offers a number of key features, including: Connected Accounts: Securely save one or more API access credentials for easy use; Integration Filters: Apply one or more filters to target only relevant data to sync; Inbound Field Mapping: Specify what data to synchronize and where to store it in a template; Outbound Field Mapping: Write-back corrections to naming conventions in bulk; Automated Sync Schedule: Automatic refreshes of data 3x daily, minimizing manual steps. “We're excited to present our clients with this important DV360 integration," said Chris Comstock, Chief Product Officer, Claravine. "Most brands and agencies rely on manual, time- and people-intensive methods to prevent costly mistakes. But with this connector, customers can boost compliance across their DV360 data, saving time and reducing errors. Not only does this enable more confident attribution and optimizations, but the enhanced data quality enables cross-channel comparisons, empowering marketers to make strategic decisions with confidence." DV360 is the latest addition to Claravine’s growing portfolio of connectors that centrally manage and improve the integrity of metadata across media and ad ops, campaign tracking, and content and creative. Recent connector releases with Snapchat Ads Manager and TikTok Ads Manager enhance bi-directional capabilities, complementing existing integrations with Meta Ads Manager, Google Campaign Manager 360, and Adobe Experience Manager. About Claravine Claravine is The Data Standards Company aiming to give people, teams and technology a shared understanding of their data. Claravine helps brands and agencies deliver on the promise of modern marketing by standardizing taxonomies, naming conventions, and metadata across all digital experiences at the source of data creation. The Data Standards Cloud empowers a proactive approach to marketing metadata naming conventions and taxonomy for fast, accurate and rich business insights that help deliver the experiences customers want. Claravine partners with a quarter of the Fortune 100 to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. For more information, visit www.claravine.com. To become a Claravine partner, please click here. Contact Details Kite Hill PR +1 704-960-2295 claravine@kitehillpr.com Company Website https://www.claravine.com/

August 08, 2024 09:00 AM Eastern Daylight Time

Powerful Connections – This Tech Company Streamlines Influencer Marketing

Benzinga

By Johnny Rice, Benzinga Ted Murphy, CEO of IZEA Worldwide (NASDAQ: IZEA), was recently a guest on Benzinga’s All-Access. IZEA Worldwide is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of today’s top social influencers and content creators. The company serves as a champion for the growing creator economy, enabling individuals to monetize their content, creativity, and influence. Murphy spoke about the powerful, bespoke connections influencers can make with their audiences and the value that creates for brands. Learn more here: Featured photo by Karsten Winegeart on Unsplash. Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders. This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

August 07, 2024 08:30 AM Eastern Daylight Time

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NAVEX to Demystify IT Risk Communication at ISACA GRC Conference

NAVEX Global

NAVEX, the global leader in integrated risk and compliance management software, will deliver a key session at the upcoming ISACA Governance, Risk, and Control (GRC) Conference in Austin, Texas, August 12-14, 2024. The session, " Getting Our Wires Crossed: How to Speak IT Risk as a Compliance Professional," will be presented by Kyle Martin, Vice President of GRC Solutions at NAVEX, and Robert Clark, Chief Audit and Compliance Officer at Howard University. In an era where cybersecurity threats and regulatory pressures are at an all-time high, the ability to effectively communicate IT risks across organizational silos has become a critical skill for compliance professionals. Attendees can join the session, CS 7–4, on August 13th at 11:00 to gain valuable insights into: Understanding and translating risk and compliance terminology. Evaluating program maturity levels and their organizational implications. Assessing risks and controls across all business facets, including third-party risk management. Crafting compelling IT risk reports for executive teams and board directors. "In today's interconnected business environment, the ability to translate IT risk insights into compelling narratives for CEOs is no longer optional—it's essential," said Kyle Martin. "As a result, this session aims to empower compliance professionals with the tools they need to navigate this critical intersection confidently." The ISACA GRC Conference, now in its 11th year, brings together leading minds in governance, risk management, and control to provide world-class content and practical guidance. NAVEX's participation underscores its commitment to advancing the field of integrated risk and compliance management. For more information about NAVEX's participation in the ISACA GRC Conference 2024 or to schedule an interview with the speakers, please contact Senior Public Relations Manager, Scott Levesque at scott.levesque@navex.com. NAVEX is trusted by thousands of customers worldwide to help them achieve the business outcomes that matter most. As the global leader in integrated risk and compliance management software and services, we deliver solutions through the NAVEX One platform, the industry’s most comprehensive governance, risk and compliance (GRC) information system. For more information, visit NAVEX.com and our blog. Follow us on Twitter and LinkedIn. Contact Details Navex Global scott.levesque@navex.com Company Website https://navex.com

August 06, 2024 08:00 AM Eastern Daylight Time

New Book by Denise Edwards, "On the Call, On the Wall," Available Now

On The Call On The Wall

Denise Edwards, a renowned International Prayer Leader and Intercessor, is set to release her inspiring new book, "On the Call, On the Wall," on August 1st. This compelling publication offers readers an in-depth look into the power of prayer, faith, and divine calling through Denise’s personal experiences and spiritual insights. About the Book: "On the Call, On the Wall" is an exploration of Denise Edwards’ journey as an apostolic intercessor and prayer leader. The book delves into her profound experiences with spiritual warfare, intercessory prayer, and her steadfast commitment to the Great Commission. It is filled with powerful narratives that highlight the impact of a life dedicated to prayer and service. What to Expect: Readers can expect to find heartfelt stories, teachings, and testimonies that reveal the challenges and victories of a life led by faith. The book is designed to encourage and empower individuals to deepen their own spiritual practices and to understand the significant role of intercessory prayer in the Christian faith. Availability: "On the Call, On the Wall" will be available for purchase now on Amazon.com and directly through the official website, www.onthecallonthewall.com. From the Author: "I am thrilled to share 'On the Call, On the Wall' with you all," said Denise Edwards. "This book is a culmination of many years of ministry and prayer, and I hope that it will inspire readers to embrace the power of prayer and to recognize the profound impact it can have on their lives and the lives of others." Order your copy today at www.onthecallonthewall.com Media Contacts: www.GCUPUBLISHING.com www.Pubcowire.com https://theronedwards.com About Denise Edwards: Denise Edwards is an International Prayer Leader, Apostolic Intercessor, Seer, Senior Chaplain, Instructor, Speaker, and Shofar Minister. She is the founder of C.O.M.E. Ministries and has dedicated her life to teaching and leading others in the powerful ministry of prayer. Join us as we celebrate the launch of "On the Call, On the Wall" — a must-read for anyone interested in the transformative power of prayer and the impact of living a faith-filled life. For more information about "On the Call, On the Wall" and to schedule interviews or speaking engagements with Denise Edwards, please visit onthecallonthewall.com or contact team@onthecallonthewall.com / media@gcupublishing.com Contact Details GCU Publishing (.com) William Hodge +1 888-428-0095 media@gcupublishing.com

August 02, 2024 02:06 PM Eastern Daylight Time

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What’s Cool for School 2024

News Media Group, Inc.

Contact Details Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

August 01, 2024 01:10 PM Eastern Daylight Time

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