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Stanford Blood Center Adopts New FDA Blood Donation Guidelines for Enhanced Inclusivity

Stanford Blood Center

Stanford Blood Center ( SBC ) is thrilled to announce the implementation of the updated FDA blood donation guidelines known as the Individual Donor Assessment, effective October 19, emphasizing a more equitable and inclusive donor assessment process. Dr. Suchi Pandey, Chief Medical Officer for SBC, stated, “This historic change in approach to donor eligibility is significant progress. By asking all potential donors the same questions about their sexual behavior, this change reflects the fact that infectious diseases like HIV can be contracted by anyone, regardless of their gender or sexual orientation. Although we recognize that FDA will continue to review if additional updates can be made, Stanford Blood Center enthusiastically supports this change. The revamped process underscores a data-centric approach that ensures blood safety. Ultimately, the blood supply is supported by multiple layers of safety, including rigorous testing of blood donors with highly sensitive tests as well as the donor health questionnaire. The data from countries that have already implemented this change – including Canada and the United Kingdom – have shown that making this change does not put the safety of the blood supply at risk. Previously, certain sexual behaviors led to donor deferrals, but under the new guidelines, an "individual donor risk assessment" approach is adopted, focusing on high-risk sexual behaviors. Notably, any donor reporting new or multiple partners in the last three months will undergo further assessment, with specific guidelines around deferral periods for those taking PrEP or PEP medications. SBC has played a pivotal role in advocating for this change over many years, contributing data to the FDA, participating in the ADVANCE Study, and supporting AABB efforts to revise the Universal Donor History Questionnaire (UDHQ). This dedicated effort underpins the FDA’s shift in guidance, ensuring a safe blood supply while extending the inclusivity of blood donation. Stanford Blood Center remains steadfast in its mission to further enhance the policy, continuing to provide valuable data to the FDA for future improvements. This initiative reflects the first steps towards repairing relationships with the broader LGBTQ+ community and invites everyone to participate in this life-saving mission. Further information about the changes to donor eligibility, resources, and FAQs can be found here. Donation appointments can be made at stanfordbloodcenter.org, via the SBC app, by calling 888-723-7831 or texting 999-777. Donors should be in good health with no cold, flu, or COVID-19 symptoms. Be sure to eat well prior to donation, drink fluids, and bring a photo ID. If donors have been deferred at Stanford Blood Center in the past based upon MSM (Men-Who-Have-Sex-With-Men) criteria, please reach out to the SBC Resource Nurse at 650-725-7336 to confirm your eligibility and begin the process of requalification prior to coming in to donate. Donors with general eligibility questions can contact an SBC team member for assistance at 888-723-7831, by email at givebloodSBC@stanford.edu, or by texting 999-777. ### Stanford Blood Center (SBC) is an independent, community blood center that supplies blood products and testing services to multiple Bay Area hospitals and is a recognized leader in the fields of transfusion and transplantation medicine. SBC was created at the Stanford University School of Medicine in 1978 to meet the complex transfusion and transplant needs of Stanford Health Care and Lucile Packard Children’s Hospital Stanford, as well as provide clinical trial services and specialized blood products for researchers. Today, the center remains locally focused, serving community hospitals, patients and donors, while contributing to research and advancement that impact the world at large. More information is available at stanfordbloodcenter.org. Contact Details Liza Batallones +1 415-766-0846 stanford@landispr.com

October 18, 2023 01:07 PM Pacific Daylight Time

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How the Worker Shortage in Healthcare Could Impact Your Health

YourUpdateTV

A recent Harris Poll found that 68% of Americans are worried that the worker shortage in healthcare could have an impact on their own health. Recently, spokespeople from the American Academy of Physician Associates (AAPA), participated in nationwide satellite media tour to discuss the impact of the worker shortage in healthcare and how physician associates, or PAs, can help increase access to care. A video accompanying this announcement is available at: https://youtu.be/4XRJDYFt3R0 Healthcare workforce shortages are having a profound impact on patient access to care, with patients reporting feeling frustrated and anxious about their ability to get the care they need when they need it. The recent Harris Poll survey found that nearly three-fourths of all U.S. adults say the healthcare system isn’t meeting their needs, and more than 1 in 4 gave the healthcare system a failing grade. One of the most concerning ways provider shortages are impacting patients is the amount of time it is taking to get a needed health appointment. Patients are waiting an average of 3.9 weeks for a medical appointment. As one of the fastest growing medical professions in the country, PAs can make a positive and lasting impact on patient care. An overwhelming 91% of U.S. adults believe that PAs are part of the solution to addressing the shortage of healthcare providers and additionally, 90% of patients say that PAs increase access to care and make medical appointments easier to obtain. One significant issue is that PA practice laws vary by state across the country. The challenge here is that in far too many states, these laws haven't been updated to reflect the way medical care is delivered today. A resounding 91% of U.S. adults support updating PA practice laws and the mandate is clear: The public wants the healthcare system to be as efficient and accessible as possible and updating these laws is a win-win for patients and the entire healthcare system. For more information, please visit aapa.org/patientexperience. About the American Academy of Physician Associates (AAPA) AAPA is the national membership organization for all physician associates/physician assistants (PAs). PAs are licensed clinicians who practice medicine in every specialty and setting. Trusted, rigorously educated and trained healthcare professionals, PAs are dedicated to expanding access to care and transforming health and wellness through patient-centered, team-based medical practice. PA has been named one of the best jobs overall and one of the best healthcare jobs for the sixth year in a row by U.S. News & World Report The PA profession ranked number three this year in Best STEM jobs. Learn more about the profession at aapa.org and engage through Facebook, LinkedIn, Instagram, and Twitter. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 18, 2023 02:31 PM Eastern Daylight Time

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Feal Suspension Race Team Captivates Formula DRIFT Fans: Bakchis Takes Second Overall in 2023 Season

Feal Suspension

Formula DRIFT veteran Aurimas “Odi” Bakchis continued to impress hundreds of thousands of fans and fellow competitors at the Formula DRIFT season finale at Irwindale Speedway on October 13-14. With multiple podiums, Bakchis entered the final round of the 2023 FD season positioned fifth overall in the championship. During the event, he worked his Feal Suspension / GT Radial Nissan S15 up the steeply banked track and into second place both at the event and in the overall championship standings in front of a sold-out crowd. While Bakchis’ driving earned the respect of the judges and put him on the podium, his car build also earned the respect of the fans, who voted Bakchis’ Feal Suspension / GT Radial Nissan S15 as the 2023 “Fan Favorite Car.” As runner up in the entire Formula DRIFT PRO championship, Bakchis placed an exclamation point over an impressive showing all season by the entire Feal Suspension Race Team. Bakchis himself is owner and operator of the Feal Suspension Race Team, which took on two new drivers this season. Hailing from Norway, Simen Olsen joined Bakchis in the PRO championship driving the Feal Suspension Nissan S14.9. Olsen finished the season fourth overall, having earned three podium finishes throughout the season and the title of “Most Improved Driver” following his 2022 performance. Bakchis also brought on Ben Hobson to drive the Pedal Commander / Feal Suspension Nissan S14 in the PROSPEC championship. Hobson won two of the four rounds, qualified first in three rounds, and earned the title of 2023 PROSPEC Champion with the biggest points lead in the championship’s history. Overall, the team brought home six PRO podium finishes, including one event win by Bakchis in St Louis, as well as three PROSPEC podiums including two wins. The team finished second and fourth overall in the Formula DRIFT PRO standings and took first in the PROSPEC championship. The Feal Suspension Race Team is the only team with all team members finishing in the Top 5 for the 2023 season. Previously, Bakchis had finished third overall in the Formula DRIFT championship in 2017, 2019 and 2021, so his second place finish was a personal best as he concluded his 13th season of Formula DRIFT competition. With ten event wins under his belt and more than 20 career podium finishes, Bakchis continues to be a championship contender in a sport that is continuing to push the boundaries of precision driving and vehicle engineering. Bakchis' Feal Suspension Race Team is proving they are one to be watched in future Formula DRIFT seasons. EDITOR’S NOTE More images are available here: dropbox.com/sh/vdenezvapc9s3ml/AADFOjh_O5Dc3Dux6o4DYfuTa?dl=0 ABOUT FEAL SUSPENSION Feal Suspension has been in the business of servicing and tuning dampers since 2007. The focus has been on maintaining and improving damper performance in addition to sales of coilover suspension kits. Feal brand coilovers are built with years of tuning experience and testing utilizing not only shock dyno analysis, but also testing with professional drivers on autocross, road-race, rally, and professional drifting applications. The company is active in professional motorsports and constantly puts the suspension to the test. For more information visit fealsuspension.com Contact Details Feal Suspension LLC Amy Bakchis amy@fealsuspension.com Company Website https://fealsuspension.com/home/

October 18, 2023 08:15 AM Pacific Daylight Time

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AWARD-WINNING BEAUTY BRAND THE LIP BAR EXPANDS RETAIL SPACE WITH NEW FLAGSHIP STORE IN DETROIT

The Lip Bar

Expanding its retail footprint in Detroit’s thriving city of Motown’s urban-renaissance, The Lip Bar, the innovative beauty brand with inclusive and impactful cosmetics, is opening a new flagship store in the heart of Downtown Detroit in October, tripling its first store’s physical space with over 800-square feet. Since opening the first retail location in Parker’s Alley, Detroit in 2019, TLB has established a prominent authority within the Detroit community, providing a hub for women to be represented and celebrated, with a broad range of inclusive cosmetics including over 40 lipsticks for women of all backgrounds. Powered by intentionally safe formulations, high-performance, and quality products, the brand has exceeded customer expectations, leading to its continuous expansions to meet the demands of their consumers. “We are excited to expand our space in my hometown of Detroit because I owe everything to this city. Growing up here inspired my grit and relentless pursuit of excellence and equality. There are very few beauty destinations in the city and to build something beautiful in the heart of the city is a dream come true. Our new flagship store will reflect the creativity and beauty that Detroit has given so many. We plan on continuing to grow the TLB brand and servicing the needs of our consumers at the highest level.” Said TLB Founder Melissa Butler The Lip Bar ’s flagship store will feature an experiential shopping experience with a beauty bar for makeup services, along with its first ever brow bar, helping to fill the gap of professional treatments available in the Detroit area. Since launching in 2012, TLB has pioneered maximum impact cosmetics, and trailblazed into multiple retail doors including Target, Walmart, and recently launched in 3,000 CVS stores nationwide. Founder Melissa Butler strives to deliberately cater to women who like her, write their own story, and live their unfiltered truth to achieve success. In September 2022, TLB’s parent company, The Lip Bar Inc. announced that it had raised an oversubscribed $6.7M fundraising round to further grow its house of brands including TLB. The funding positioned The Lip Bar for growth in its existing and new retail channels, leading to the expansion of its flagship store as a place for the brand’s community to trial products in real time. Butler plans to scale and grow her business while continuing to disrupt the beauty industry, challenge societal norms of the past continuously and engage with TLB’s core consumer. About The Lip Bar TLB is a beauty brand started in the kitchen of Founder and CEO, Melissa Butler while working on Wall Street. Since her early days of developing formulations, The Lip Bar has become a pioneer on clean beauty and inclusion, proudly founded and owned by a self-made Woman of Color. Since its launch in 2012, Butler has been on a mission to change the way people think about beauty. Believing that all beauty brands have the capacity to represent all beauty lovers, while creating clean and exciting products. Contact Details First and Last PR thelipbar@firstandlastpr.com Company Website http://www.thelipbar.com

October 18, 2023 08:57 AM Eastern Daylight Time

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Dr. Wolff’s Vagisan introduces hormone-free Moisturising Cream and Moisturising Cremolum, clinically proven to soothe vaginal dryness

Dr. Wolff

HONG KONG SAR - Media OutReach - 18 October 2023 - Many woman experiencing menopause are troubled by vaginal dryness. It can cause discomfort when sitting, standing, exercising, during urinating and even working, and can greatly impact their quality of life. In Hong Kong, every 2 out of 3 women has experienced symptoms of Vaginal Dryness 1. Yet, it remains a taboo topic, making it difficult for women to discuss their intimate health concerns with family, friends, or doctors, resulting in only one-quarter of affected woman seeking treatment 2. Vaginal secretions gradually decrease as a woman ages, resulting in decreased lubrication and elasticity of the vaginal tissue. This can result in vaginal dryness and associated symptoms such as dryness, itching, burning, and pain 3. Given that these symptoms closely resemble those associated with other vaginal flora issues, many women have been perplexed and resorted to over-the-counter remedies, which may exacerbate the situation 2. Symptoms of vaginal dryness can also be mistaken for poor hygiene. In fact, excessive cleansing of the intimate area with conventional soaps and vaginal douching, may risk irritating the vaginal skin and disrupt the vaginal flora, leading to worsening of the condition. Soothing Vaginal Dryness with the right products Dr Dawn Harper, a general practitioner in United Kingdom known for her expertise on menopause, emphasises on the importance for women suffering from vaginal dryness to use a moisturising cream with high water content and lipids which can provide lasting soothing relief for women experiencing Vaginal Dryness. Introducing Hormone-Free Dr. Wolff’s Vagisan Moisturising Cream and Moisturising Cremolum Dr. Wolff’s Vagisan Moisturising Cream Effectively relieves dryness, itching, burning and pain associated with vaginal dryness Contains high water content and soothing lipids, keeps skin of intimate area soft and supple Contains lactic acid and is thus adjusted to the healthy pH level in the vagina Hormone-free and can be applied intravaginally and to the external genital area Clinically proven to relieve symptoms of vaginal dryness Dr. Wolff’s Vagisan Moisturising Cream can not only moisturises the internal and external skin of the vagina, but also supplies it with nourishing lipids, leaving the skin of the intimate area supple and soft. Several clinical studies have been performed with Dr. Wolff’s Vagisan Moisturising Cream, proving its efficacy and tolerability. Not only did the cream show superior efficacy as well as tolerability as compared to a water-based non-hormonal gel 4, but it was statistically significantly non-inferior to a hormone-containing cream (estriol 0.1%) in terms of improvement on subjective symptoms of vaginal dryness 5. Also available as an innovative pessary for greater convenience without the use of an applicator: Dr. Wolff’s Vagisan Moisturising Cremolum Smooth melting pessary, forms into a cream in the vagina together with vaginal fluids Individually wrapped for more hygiene and convenience Hormone-free and can be applied intravaginally Free from preservatives A Dr.Wolff’s clinical study 6 also found that the Dr. Wolff’s Vagisan Moisturising Cremolum provided a long-lasting soothing effect that lasted 3 days or longer for majority of participants. It significantly improves the symptoms of dryness, itching, burning, and pain associated with vaginal dryness and provides relief from first application, allowing these women to achieve a better quality of life. Furthermore, 90% of test participants rated the moisturising cremolum as very easy or simple to use. For more questions on the products mentioned above, please refer to Dr. Wolff’s Vagisan official site: https://www.vagisan.hk/ 1 Survey Aug 2016, Vaginal Dryness, n=400 Hong Kong women (aged 41-55), conducted by AIP Global, Singapore 2 Womens’s Health Concern (2022,) https://www.womens-health-concern.org/wp-content/uploads/2022/12/25-WHC-FACTSHEET-VaginalDryness-NOV2022-B.pdf 3 Family Health Service (2022, February) https://www.fhs.gov.hk/english/health_info/woman/14768.html 4 Stute, P., May, T. W., Masur, C., & Schmidts-Winkler, I. M. (2015). Efficacy and safety of non-hormonal remedies for vaginal dryness: open, prospective, randomized trial. Climacteric: the journal of the International Menopause Society, 18(4), 582–589. https://doi.org/10.3109/13697137.2015.1036854 5 Garcia de Arriba, S., Grüntkemeier, L., Häuser, M., May, T. W., Masur, C., & Stute, P. (2022). Vaginal hormone-free moisturising cream is not inferior to an estriol cream for treating symptoms of vulvovaginal atrophy: Prospective, randomised study. PloS one, 17(5), e0266633. https://doi.org/10.1371/journal.pone.0266633 6 Clinical trial over 6 weeks with n=79 postmenopausal women with vaginal dryness ( https://clinicaltrials.gov/study/NCT05211505?intr=cremolum&rank=1&tab=table ) About Dr. Wolff Founded in 1905, Dr. Wolff is one of the largest medium-sized family-owned businesses in the Germany. The Dr. Wolff Group consists of the owner-managed companies Dr. Kurt Wolff, Dr. August Wolff and their international subsidiaries. Distinguished by the development and creative marketing of real innovations for more than 100 years, the company concentrates on products which embody verifiable advantages for consumers.For more information, please visit: Dr. Wolff Group ( drwolffgroup.com ) Contact Details Dr. Wolff Singapore Caliente Tong caliente.tong@dr-wolff.sg

October 18, 2023 04:28 AM Eastern Daylight Time

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The Good Patch Launches New Category: Wellness-Inspired Skincare Patches

The Good Patch

The Good Patch announced today the launch of a new category: wellness-inspired skincare patches, developed to pair perfectly with their existing line of wellness patches. This new line of skincare patches includes products to help you perk up, bounce back, smooth fine lines caused by stress, and soothe blemishes. The Good Patch was created with one simple idea in mind: when the people around you feel good, life is more beautiful. The Good Patch believes that feeling good is at the core of universal wellness, and it’s their goal to bring ease and convenience to your wellness (and now beauty) routine for a holistic self-care experience. Similar to their wellness patches, this new skincare patch line will provide simple fixes that enhance everyday wellness and beauty to help consumers look and feel their best. Because let’s face it, how we feel on the inside often shows on the outside. “As the leader in wellness patches, our consumers know and trust us for providing easy solutions for their daily struggles. We are thrilled to now offer our consumers a more complete solution to address these universal wellness needs,” said The Good Patch CEO, Cedar Carter. “Our core line of wearable wellness patches helps you feel your best. Now, with the launch of skincare patches, you can look like your best self, too --- no matter what might be keeping you up at night.” Each patch is formulated to deliver results in just one use, backed by a consumer use study conducted by Essex Testing Clinic in Verona, NJ. According to research The Good Patch commissioned earlier this year, 74% of skincare patch users are dissatisfied with the current offerings on the market. The brand aims to change that with their new line. The skincare patches are intended to be used alongside some of the brand’s fan favorite wellness patches for a holistic experience. The Brighten Up Hydrogel Eye Patches, which reduce the appearance of dark circles, pair with the brand’s #1 seller, B12 Awake, a caffeine patch to give your day a boost. The De-Puff Hydrogel Under Eye Patches, which calm puffy under eyes, pair with Rescue, a patch to bounce back after a night out. The Un-Wrinkle Microdart Patches, which reduce the appearance of fine lines and wrinkles caused by stress, pair with Relax. The Clear Up Blemish Microdart Patches pair with Cycle, a patch for that time of the month. The skincare patches are available on the brand’s website, thegoodpatch.com, today and will be on Amazon later in November. “The line between beauty and wellness continues to blur as consumers take an increasingly more holistic approach to their beauty routines. They understand that common wellness challenges like lack of sleep and stress not only take a toll on how they feel on the inside, but also how their skin looks on the outside. We wanted to create a product offering that really addressed that”, said Jessica Talpos, Director of Marketing & Product Development at The Good Patch. For more information, please visit TheGoodPatch.com or @TheGoodPatch on social media platforms. About The Good Patch: The Good Patch, which first emerged on the market in 2018, was founded by longtime friends Betsy Scanlan, Kelly Brock, and David Nicholson. David and Kelly, owners of award-winning spas, and Betsy, an accomplished advocate in the hemp industry, all met for coffee one morning to talk beauty, wellness, and the power of plant-based ingredients. Combining each of their past expertise in the wellness industry, The Good Patch was born. Today, the brand is pioneering new approach to personal care at the intersection of beauty and wellness. The brand’s wearable patches address a variety of common daily struggles, such as B12 Awake (for the afternoon slump), Dream (for getting your beauty sleep), and Relax (for unwinding and decompressing), among other plant-powered varieties. They use tried-and-true ingredients that are 3rd party quality tested. Simply peel, stick, and remove when you are done. Since 2018, The Good Patch has been steadily growing. From its humble roots selling in spas and independent retailers, the wearable wellness patch company has grown to be sold in over 12,000 retail locations. The brand currently has 16 patches on the market, with more on the way. ### For press inquiries, please contact Elyse Koenig: Beauty & Wellness Consulting: Nathalie Kourie nathalie@elysekoenig.com 858.342.7769 Contact Details Elyse Koenig: Beauty & Wellness Consulting Nathalie Kourie +1 858-342-7769 nathalie@elysekoenig.com Company Website https://thegoodpatch.com/

October 17, 2023 11:00 AM Eastern Daylight Time

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UOVO Announces the Launch of UOVO Fashion

UOVO Fashion

UOVO announces the rebranding of Garde Robe, the wardrobe maintenance, management, and storage firm, as UOVO Fashion. This strategic move symbolizes a broader expansion and the consolidation of its art, fashion, and wine businesses under the UOVO brand. Established in 2001, Garde Robe was acquired by UOVO in 2021. Alongside this acquisition, UOVO also welcomed Domaine, the foremost storage and logistics firm for wine connoisseurs, into its portfolio. The integration and rebranding consolidate UOVO's vision of being the premier destination where luxury hospitality meets museum-grade preservation. Steven Guttman, UOVO Founder and Co-Chairman of the Board, says, "We are pleased to introduce UOVO Fashion, a bold step in our company’s evolution. Our vision has always been to offer an unparalleled experience, where art, fashion, and wine converge under one UOVO umbrella to preserve our clients’ most treasured collections. As we continue to embrace the dynamic world of fashion, our commitment to excellence and innovation remains unwavering.” UOVO Fashion goes beyond traditional storage. Their state-of-the-art facilities, located in New York City, Los Angeles, and Palm Beach, are purpose-designed to cater to the specific requirements of garment and accessory care. Clients benefit from an array of services, from climate-controlled storage and preservation to seasonal wardrobe change and luggage-free travel. Additionally, UOVO Fashion’s MyCloset app offers a fully digitized inventory, enhancing accessibility and convenience for clients including white-glove pick-up and delivery scheduling. Brennan Lowery, General Manager of UOVO Fashion, expressed, "This is a pivotal phase for our brand, team, and esteemed clientele. Our commitment to top-tier service remains steadfast, and we're enthusiastic about introducing innovative offerings in response to our client’s evolving needs." ABOUT UOVO FASHION UOVO Fashion is the dedicated fashion vertical of UOVO, the leading storage and services firm for art, wine and fashion collections. Staffed by a highly-trained team of professionals with decades of fashion expertise, UOVO Fashion is equipped to manage collections with the highest standards of preservation. Our services include climate-controlled storage, comprehensive inventory and collection photography, preservation, shipping, luggage-free travel, private viewing rooms, archiving, cataloging, conservation, and more. MyCloset allows clients full digital access to their collections 24/7, reflecting UOVO’s commitment to one-to-one relationships and digital optimization. ABOUT UOVO UOVO, founded in 2014, offers comprehensive stewardship of both world-class commercial and personal collections at state-of-the-art facilities across the US. Spanning three dedicated business platforms—Art, Fashion, and Wine—UOVO is specifically equipped to manage a diverse array of highly valued inventory. Our suite of services includes storage, preservation, archiving, cataloging, shipping, and installation, managed through one-to-one personal relationships as well as full digital access. UOVO believes in supporting its community through a range of initiatives that invest in next generation artists, designers, and vintners. Contact Details Malinda Torres Rebholz OGAKI +1 646-475-7056 mtorres@ogakidigital.com Company Website https://uovo.art/

October 16, 2023 02:30 PM Eastern Daylight Time

Fall & Holiday Finds

News Media Group, Inc.

Contact Details Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

October 12, 2023 01:08 PM Eastern Daylight Time

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SIGMA America Announces Results of its 4th Annual “Focused On The Fight” Charitable Giving Campaign Supporting Local Community Education

SIGMA CORPORATION OF AMERICA

SIGMA Corporation of America, a leading camera and lens manufacturer for both photography and cinema applications, announced today the results of its 4th Annual “Focused on the Fight” Charitable Giving Campaign. The initiative kicked off the new academic school year with a $50,000 contribution to schools selected by participating SIGMA dealers through DonorsChoose, a nonprofit organization dedicated to supporting teachers and students by funding educational projects that go beyond traditional school budgets. While this year’s charitable giving program is expected to cover 90% of U.S. states once fully funded later this month, SIGMA America’s long-term goal is to fund school projects in every state. To date, SIGMA dealers have donated to 68 schools and funded 70 school projects and will continue to grow as more projects are funded. Participating dealers are: Bedford Camera & Video, numerous locations in AK, OK, MO F32 Photo, Knoxville, TN Garland Camera Repair & Photo Imaging, Garland, TX Glazer’s, Seattle, WA Hot Rod Cameras, Burbank, CA Houston Camera Exchange, Houston, TX Nuzira, Scottsdale, AZ Pixel Connection, Avon, OH and Nashville, TN PROCAM, Detroit, MI; Chicago, IL; and Cincinnati, OH SIGMA America is grateful for and dedicated to the Long Island community which has supported its headquarters for nearly 40 years, and to the Los Angeles community that welcomed its Burbank office and showroom in 2018. As part of this charitable giving campaign, SIGMA served a total of 44 schools and funded a total of 46 projects, including the following in the Long Island and Los Angeles communities: East Islip High School, Islip, NY, “Strobe Lighting for Photography Students” project Martin Luther King Junior Elementary, Wyandanch, NY, “Strike a Pose It’s Camera Time” project Sotomayar Arts and Science Magnet School, Los Angeles, CA, “Empowering Student Filmmakers” project Logan Academy of Global Ecology, Los Angeles, CA, “Make a Statement without Saying a Word” project "We strongly believe that Sigma’s ‘picture’ – or actions – must match our words," says Mark Amir-Hamzeh, president of SIGMA America. "Photography, by its creative nature, promotes awareness, compassion, and empathy; it is the heart of all we do as photographers. Nurturing and cultivating the next generation of creatives starts in the school, and it’s often the creative programs that are the first to fall victim to underfunding. We look forward to the impact this initiative will have on our communities now, and in the years to come." For the full list of funded projects and participating partners, please visit: https://www.sigmaphoto.com/focused-on-the-fight-23 SIGMA’s “Focused On the Fight” Charitable Giving Campaign was started in 2020 to assist in alleviating and eradicating Covid-19 after-effects, and in 2022 turned its focused to supporting humanitarian efforts in Ukraine. Since its inception, a generous $343,000 has been donated to charities in the United States and Ukraine, including local charities selected by 53 SIGMA participating dealers. About SIGMA Corporation of America SIGMA Corporation of America, founded in 1984, is the US subsidiary of SIGMA Corporation, a family-owned manufacturer of lenses, cameras and photo accessories. Headquartered in Ronkonkoma, NY, SIGMA America expanded its US operations in 2018 with the opening of SIGMA Burbank, a multifunctional showroom, event space and repairs/distribution facility located in the heart of the Los Angeles entertainment industry. Craftsmanship. Precision. Dedication. Since 1961, SIGMA has been devoted to the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning still photo and cinema camera lenses, DSLR and mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan. In 2012, the company introduced SIGMA Global Vision with three distinct lens lines: Art, Contemporary and Sports. Designed for industry camera mount systems including Canon, Leica, Nikon, Panasonic, Sony and SIGMA, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last. In 2016, the SIGMA Cine lens lineup was launched, further cementing SIGMA as an innovator in imaging engineering. Embodying the core optical DNA that has defined the SIGMA benchmark of excellence, SIGMA Cine lenses meet the needs of advanced 6k and 8k cinema production. Forming the landmark L-Mount alliance alongside Leica and Panasonic in 2018, SIGMA continues its storied tradition of imaging excellence through groundbreaking innovations such as the native L-mount SIGMA fp and fp L full-frame mirrorless digital cameras, announced in July 2019 and March 2021 respectively. These products, along with over 35 award-winning SIGMA Global Vision lenses available in native L-Mount format, demonstrate SIGMA's continued commitment to the creative community through expanded product offerings. With the fp, fp L and these lenses, even more users can now leverage SIGMA's renowned optical formula to achieve their creative vision with ease. ### For information about SIGMA America, please visit sigmaphoto.com and SIGMA Blog for helpful information about our products. Follow SIGMA America on social media! SIGMA Photo: Facebook, Twitter and Instagram SIGMA Cine: Facebook, Twitter and Instagram Contact Details SIGMA +1 631-207-7381 SIGMA.PR@sigmaphoto.com Company Website https://www.sigma-global.com/en/

October 12, 2023 12:00 PM Eastern Daylight Time

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